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Various known individuals have introduced us the idea of making money online, from its possibilities down to doing it effectively. Among them is the famous success coach John Calub who was personally trained by world’s top mentors Jack Canfield, John Maxwell, Robert Kiyosaki, and multi – billionaire Donald Trump.
Obviously, gone are the days where earning money is only done through traditional methods of day jobs. In today’s case, modernization has opened varieties of ways to earn bucks, even virtually. One latest buzz is through digital marketing, mainly of generating effective digital contents.
For starters, many companies have mistakenly believe that being on social media is all it takes to deliver significant results. Without their knowledge, it requires creating relevant digital contents across different online platforms. Apart from social media, it needs to reach to blogs and websites, too.
Moreover, it’s important to note that the every digital planning should depend accordingly to a certain company. After all, digital management is about knowing the target first before shooting them.
If you’re eyeing for an effective digital content, then below are the schemes you should know:
Post Updates
Probably, you’ve heard about the two posts a day on Facebook marketing. Are you practicing it? Did you know that said strategy doesn’t apply to all?
As articulated from Hubspot, “pages with more than 10,000 followers were the only ones for whom posting more often increased the number of clicks per post.”
It is also added that companies with less than 10,000 followers which post more than 60 times a month receive 60% fewer clicks per post than those who post 5 or fewer times a month. Instead of procuring better results, your often Facebook postings might be losing the clicks it deserves. Every digital marketer or company must take consideration of this.
Social Media Metrics
Whereas the numbers of followers and subscribers can tell you you’re making progress, it is also recommended to utilize social media metrics. Available online are varieties of social media metrics you can use for free; there are also paid ones which offer more services that can greatly help you keep track of your progress.
Through social media metrics, you’ll get to see the amount of people visiting your site/s. Even more, it can tell you what certain page they are viewing thus making you aware what type of contents are effective to your audience.
Infographics and Videos
According to a recent research conducted by Barbara Miller and Brooke Barnette, “Combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish their weaknesses.”
As explained, both text and graphics are useful. However, each has weakness. Texts or written language have said to allow almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics, on the other hand, may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts.
Though you have the most awesome contents on your site, it possibly didn’t receive proper engagement all because of mere text and no visual aids.
Most to all can agree that it’s more fun to watch cool videos and look at pretty pictures than to read a plain text. And so, start putting infographics and videos to your digital contents. As you do, you’ll surely notice greater engagement.
Image credit: pexels.com
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