[ad_1] When it comes to entrepreneurs, only the hardheaded, the determined and the tenacious survive. September 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. In baseball, hitting a curveball is one of the most difficult things to properly execute. Like batters who learn to think fast and pick up on the rotation of the curveball as soon as the pitcher releases the ball to avoid swinging too early, entrepreneurs must learn to think fast and pick up on market trends and changes to adjust their business strategy accordingly. It's imperative to keep your eyes on the prize. Whether you have to hit a fastball or a curveball...
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Saturday, 15 September 2018
4 Ways Hiring a Brand Strategist Can Help Transform Your Business
https://zacjohnson.com/wp-content/uploads/2018/06/2018-06-11_09-00-50.png [ad_1]Lawyers are awesome at what they do — which is legal stuff. If you want to be the best at what you do, it’s often best to focus solely on what you are best at, while outsourcing the rest. This should be true with all services and organizations that want to have an amazing website that not only shows off what a business or agency does but also blows away the competition in the process.The legal industry is growing rapidly, which means it is important that your law firm stands out from the pack. Your website should be the place where your prospective clients can get...
Do You Stink at Ecommerce Content Marketing? Find Inspiration in These 6 Big-Name Brands.
https://lh5.googleusercontent.com/Uvhe9lKOXGF3R1SZJ6ox00eliwWNzEn676ac8a8b2p-kRVZBdgpcjRjvRKpTU49IiPpZQoGNRsAwcUoNnwI7zzJpZpCa3CqLrLSADvEGywh1mAqgs6ZrbMM3ZbQpjMviMqiPq4sZ [ad_1] The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas. September 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. If you thought you’d seen it all with ecommerce content marketing examples, the ones you’re about to see might just leave you in awe -- and ready to reconsider your own...
If You're Networking Mostly With Women, You're Leaving Money on The Table
[ad_1] While women-only groups provide support and opportunities, female founders should not necessarily only network with other ladies. September 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. As a female entrepreneur, everywhere I go these days there is opportunity to connect with other women in business. Women are escaping from their corporate jobs to go out on their own, stay-at-home moms are looking for ways to make money and in general, women seem to be very attracted to the entrepreneur path. Indeed, there are 114 percent more women-owned businesses in the U.S. than there were 20 years ago.To go along with this...
What Research From Google Can Teach Us About Great Leadership
[ad_1] September 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Back in 2008, a team of researchers at Google started a fascinating project called Project Oxygen, in order to determine the qualities of their highest-performing managers. Recently, that team updated its research and modified and added some qualities. Here is that more recent list of the top behaviors of Google's best managers:Is a good coachEmpowers team and does not micromanageCreates an inclusive team environment, showing concern for success and well-beingIs productive and results-orientedIs a good communicator — listens and shares informationSupports...
Jeff Bezos Did What?! The Week In Entrepreneur News Quiz
[ad_1] September 14, 2018 1 min read This week, Tesla got a jump start (of sorts) and a little girl's crunchy dream came true. Were you paying attention to the goings on in the entrepreneurial universe? See how plugged in you were to this week's news hits.Related: Are You a Genius? Take This Quiz and Find Out! [ad_2]Read_more MMO masterm...
How Your Company's Logo Influences Purchase Decisions
[ad_1] Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are. September 14, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Your company’s logo is the visual figurehead of your brand, so it’s important to get it right. Whether intentional or not, every detail of your logo will influence people who see it. That's why nothing should be arbitrary.Related: Expert Explains What Makes the Best Logos So GoodIn fact, it’s in your best interest to make sure that every logo design choice is intentional and communicates the message...
Don't Dread the 1-Star Review -- Capitalize on It
[ad_1] Customers don't trust a business with only perfect reviews. September 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Let's say you're an entrepreneur behind a small but growing company. Business is going well -- so well in fact that tracking your leads is getting tough to do on your own. So you're starting to research CRM software to handle lead management. It will be a big purchase for your bootstrapped little team, so it's important you make the right decision to get your hard-earned money's worth.Related: How to Deal With Fake Negative Reviews (Infographic)You start into your research and check out the product...
3 Ways a Virtual Reality Pioneer Is Rebranding the Form
https://assets.entrepreneur.com/images/misc/1536873371_summoning_crop.jpg [ad_1] Even new technologies sometimes need a reboot. September 14, 2018 5 min read Dekker Dreyer was over it. And in that moment, he saw an opportunity.A pioneer in the virtual reality (VR) space, he realized the narrative around this specific niche of the film and entertainment world needed a reboot. Despite having produced high-impact VR experiences for Disturbed’s hit cover of "The Sound of Silence" and the groundbreaking VR film of their Live at Red Rocks album, he couldn’t shake...
The 5 Best Website Builders for Entrepreneurs -- and Which Ones to Use, and When
https://assets.entrepreneur.com/images/misc/1536778611_1-wordpress.jpg [ad_1] Looking to create your online portfolio or build a landing page for your business? Here's where to start. September 14, 2018 6 min read About 71 percent of small businesses had websites in 2017, suggests a survey by Clutch, a business-to-business research firm. If you’re part of the leftover three in 10, there's no time like the present to get with the program -- and get online.Having a dedicated website can be vital to jumpstart marketing efforts, promote consumer trust and...
This Female Leader Shares the Power of Mistakes and Living Without Regrets
[ad_1] Samantha Plue, the president of a creative agency, shares when to walk away and when to stay on the current path. September 14, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Editor’s note: Builders Series features no-holds-barred in-depth interviews with female leaders in different industries to give you insight into what successful women have done to push through feeling stuck, frustrated and uncreative in order to build incredible brands and businesses.This month I spoke with Samantha Plue, president of D3 NYC, a strategic creative agency that works with clients to align their brand through cross-channel marketing...
Top 25 Digital Marketing Articles – Week of 09/14/18
https://upcity.com/wp-content/uploads/2018/09/top-marketing-articles-sept-14.jpg [ad_1] This week’s roundup includes tips to create an effective Email Marketing campaign, build trust on Social Media, and improve your Online Reputation.Learn how to use competitive intelligence for improving your Content Marketing strategy, and increase the Conversion rate of your website with A/B testing. We’ve covered all of this news and, much more, below!From the UpCity Blog:Content Marketing:Chelsie Arnold offers guidance to help marketers decide on their objectives, metrics, audience, channels and tactics, for creating a Content Marketing...
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