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Saturday 18 August 2018

This Week in Weed (August 13-17)

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Lyft Offers Credits For Sober Drivers, and a Dispensary in Hot Water for Prices too Low?!




2 min read






Welcome to Green Entrepreneur's video recap of the cannabis news you might have missed the week of August 13th, hosted by our very own Conrad Martin. 

Lyft Offers Discounts to Sober Drivers

Lyft is teaming up with Massachusetts, as the Bay State comes closer to opening recreational dispensaries. In anticipation of a bump in high driving, the rideshare service is offering riders a $4.20 credit if they sign a pledge to not drive while zooted.

Related: How High is Too High to Drive?

Facebook Stashes Weed Posts

Cannabis industry regulators and companies are accusing Facebook of shadowbanning weed related pages on the platform, making them invisible to users search. Aside from business losing contact with customers, regulators are expecting a negative impact on their ability to share news and events.

Related: Facebook Has 'Shadow Banned' Marijuana Businesses

Facebook Stashes Weed Posts

Pennsylvania's department of health has warned Medical dispensary Justice Grown Pennsylvania that it was breaking policy rules by selling flower at a promotional rate of $1 a gram for up to 2 grams. They don't want us to win!

Related: Pennsylvania Tells Dispensary to Stop Selling Cannabis for $1 per Gram

Be sure to keep up with all things cannabiz by checking out the newly launched GreenEntrepreneur.com

If you missed last week's episode, check it out here: Cannabis breathalyzers show up in select cities, and Canadian dogs show up at the vet stoned out of their minds.





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Use These Strategies to Carve a Path to Your Dream Job

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Former VC Risa Stack shares how she created a role that never existed before.





3 min read









In this series, Open Every Door, Entrepreneur staff writer Nina Zipkin shares her conversations with leaders about understanding what you have to offer, navigating the obstacles that will block your path, identifying opportunity and creating it for yourself and for others.

Risa Stack, general manager of New Business Creation at GE Ventures, says her current position didn’t exist before she spoke up.

“I'm a big believer in trying to create my own job,” she says.

If you ever feel at a loss for what to do next in your career, Stack challenges you to try this exercise: write out a description for your dream job. You never know who might be in a position to help you make it happen.

Stack was a partner at venture capital firm Kleiner Perkins for nearly a decade and was looking for a change. An honest meeting with Beth Comstock, a co-founder of Hulu and the first female vice chair at GE, set her on a new path and allowed her to literally write her own ticket. In her role today, she helps create and shepherd new businesses in the healthcare, software and energy sectors under the GE umbrella, five of which are currently up and running.

Related: After She Trusted Her Instincts and Pursued a Different Strategy, She Became CEO of Vimeo

Stack attributes her success to having a clear sense of her strengths and not being afraid to reach out to those people and organizations she respects.

“If there is a company you really want to work at because you admire it or you like what they do, meet with people there and figure out what way you [can] help them,” Stack advises. “Is there a job that you can create or is there a job that suits you there? Try and think about what it is that you want to do, and then find the right environment to do it in."

If you’re nervous about advocating for yourself, Stacks advises to practice your pitch with people you trust and who will give honest feedback. Also, be as clear as possible about what you have to offer.

Related: At 27, She Unexpectedly Became the CEO of Her Family Business. Now She is the Leader of a $120 Million Company.

This is a skill Stack says was forged during her early days working at the highly male-dominated Chicago Board of Trade starting when she was 16-years-old and acting as a runner on the trading floor, all the way up to when she was running her own trading desk while earning her Ph.D in immunology.

GE is the largest entity that Stack has ever worked for, and while it was initially somewhat daunting, especially with the number of stakeholders in a given project, she says that it taught her to be persistent and trust herself.

“Women like to go into jobs that they believe they know how to do. One thing that I would encourage women to do is … something that you are not naturally confident you can do, because that's part of the fun,” Stack says. “You'll learn and expand yourself and realize there's a lot of things that you can do."







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Increase Your Website Traffic - High Paying Affiliate Programs

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The first thing to do before you start putting effort into increasing your website traffic is to get a detailed insight into your current traffic, of course.


The best way to achieve this is by using Google Analytics and the following essential metrics: pages per visit, unique visitors, average session duration (or the time spent on your website), page views, traffic sources, bounce rate, and exit pages.


Once you have done this, you are advised to check your traffic on a regular basis – no less than 3-4 times a week. This regular checkup will help you determine whether you should be making some improvements, and it will show what is working the best for you.


In addition, you need to come up with a documented content marketing strategy. In fact, according to a research conducted by the Content Marketing Institute, more than 60 percent of business organizations that have a documented content marketing strategy are managing to meet their objectives.


In order to achieve this, you should include the following types of content in your strategy: infographics, videos, blogs, and podcasts.


Apart from this, coming up with more engaging blog headlines is what will enable you to really sell your content. So, pay attention to relevant keywords, and by any means avoid headlines which are too generic and too lengthy.


When it comes to the content itself, it is needless to say that it should be compelling, informative, and easy to read, so make sure your paragraphs are short and concise.


Moreover, including some attractive images will make your website more visually appealing – according to Socialbakers, “Photos make up 93% of the most engaging posts on Facebook”.


2. Improve sales with live chat


Live chat for websites is designed to allow both your active customers and your leads to contact your company’s customer support agents whenever they have some problems or questions.


Today’s customers are all about convenience – if a person needs to wait for hours and, in some cases, even days, to get their problems addressed and fixed effectively, it is highly likely that they will decide to turn to some of your competitors.


Luckily, live chat for websites will help you to go an extra mile to show each of your website visitors that they are truly valuable to your organization.


Not only that you will be able to improve sales with live chat, but it will also enable your customer support agents to be more productive than ever before.


Other amazing benefits live support for website is guaranteed to provide your entire organization with include: reduced costs, improved customer loyalty and the overall customer experience, quicker problem resolution, insightful reports and analytics which will enable you to pinpoint any potential pain points, competitive advantages, proactive outreach, expanded market reach, and many more.


3. Make the use of social media platforms




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How to Choose Affiliate Products

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In one of my recent posts, I touched on picking a product or service to use for affiliate marketing. It should be something that you have both used to your personal satisfaction and believe it can help your readers solve some of their problems.


This is ideal, but there are many other factors to consider.


The first thing you want to do is choose a niche. Then build out your site to see how it looks. Write some starter content and build your readership. Only then should you start to consider what kind of products you can or should offer.


If you’re on the fence about what kind of products or services you want to use on your blog or niche website, here are a few tips for you to consider.


Choose a Network, Not a Product


Individual companies don’t really care if you get paid. In fact, I personally know some affiliate marketers who have been ripped off by companies.


When you choose a network, such as Shareasale or Amazon, you get paid all the time. There is no argument. If you sell the product, you are compensated according to the terms and conditions of the program.


Many people think that money is guaranteed when you get into this hustle, and then they find out there is no such thing. Picking a solid network with a decent reputation can help keep you from getting burnt.


Sell Less, Make More


It’s easier to tell a hat than a lawnmower.


Let’s say you get a 5% commission on the hat. Each hat retails for $12.99. This puts your cut at $.65 per hat. To make $100 a week, you need to sell 154 hats. Sounds like a lot of work to me.


What if you also get 5% commission on a lawnmower. It’s one of those real spiffy zero-turn things that cost about $4,000. Selling just one mower will get you $200.


Do you see the point I’m trying to make?


The best affiliate marketers are selling a mix of items. Some cost thousands of dollars and others cost less than twenty bucks. Blending in the quick selling and the big-ticket items together on the same site can keep income rolling in consistently.


Make Multiple Sites


My mentor, who taught me almost everything I know, has over two dozen affiliate sites. He’s semi-retired, hasn’t made a site in years, and still pulls in over $100k per year from his sites.


He doesn’t worry about things like SEO. He outsources it to a company like Register It.


While I always tell people to make multiple sites, I don’t recommend making them all at once. You need to find that winning formula. Build sites until one sticks and then take some time to research and find out why it is successful and your other sites are not.


Then you can start cranking out site after site. Find that winning formula, then duplicate. It’s as simple as that.


The Takeaway


Picking the right affiliate offers is one of the hardest parts of affiliate marketing.


At some point, I’m going to write a post to talk about how to properly interlink to your content that contains these offers without looking spammy.


But for now, go out there and do some research. I definitely recommend starting with Shareasale or Amazon. They’re good networks, you always get paid, and they offer a wide selection of merchandise.



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Why I Replaced 99 Percent of My Team and Restarted My Startup

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Cleaning house isn't the most linear path to growth, but sometimes it's a necessary step.





5 min read





Opinions expressed by Entrepreneur contributors are their own.







Tell me if you've heard this one before. Startup A launches, garners a sizable amount of traction and buzz and subsequently flames out before making a lasting impact.

Those in the startup community know this scenario all too well. A Harvard Business School study by Shikhar Ghosh found that 75 percent of all venture-backed startups fail. After five years, U.S. companies have a failure rate of over 50 percent.

Related: 8 Ways To Pivot Your Business To Kickstart Growth

There are many reasons a startup might not make it past year five. The company could have a brilliant product or platform, but the funding just isn't there. A CEO might have a vision for a service that will fundamentally change industries, but lacks the technical know-how to make it come to fruition. Some startups have the financial backing needed for success, but the company's strategic focus is at odds and too narrow to scale.

I recently found myself in a situation somewhat similar to the third scenario above and had to make some tough decisions to ensure my startup didn't become another failed statistic.

Restarting a startup

In 2015, I invested $250,000 of my own money into the crowd-casting app Surkus because I was impressed by the strong partnerships the just-launched startup had in place with major brands. Six months post launch, I was invited to attend one of the company's first partner events at the Playboy Mansion and noticed the line of attendees who had booked through the app was the longest line at that year's annual Halloween party. I decided to join Surkus as co-founder and COO after realizing the massive global potential the company had to change how brands engage with consumers.

I quickly realized that my global vision for the company -- which included expanding into verticals beyond nightlife and focusing on a technology-first approach -- didn't align with the other co-founder's vision. I had to make the tough decision to replace 99 percent of the executive team in order to pivot from an LA party and lifestyle business to a technology platform facilitating impactful experiences for brands and consumers.

Related: Trim the Fat From Your Startup

It has paid off. In 18 months, we've expanded the company into four new verticals through organic growth and acquisition and our member base has grown from 100,000 to 500,000.

There is no blueprint for success when it comes to running a startup, but below are four valuable lessons I've learned over the last 18 months that have helped shape my approach to leadership.

Leadership vision must align.

If the strategic vision for a company is misaligned at the leadership level, it can't succeed. Leaders are tasked with making critical decisions that shape the growth trajectory of a company, and if co-founders are focused on different outcomes, sustained momentum is unattainable. The vision of a startup might change several times in its first few years, but it is critical that co-leaders work together to come to agreement on the best way forward, and execute on those goals accordingly.

Build your team strategically -- don't make fire drill hires.

It can be paralyzing to replace 99 percent of a company's workforce, and I certainly don't recommend it as the first step to get a startup to the next level. However, when faced with this situation it's critical that new hire decisions are not made in a moment of desperation, but rather as part of a strategic plan to get the best talent on board and in the right roles. Identify baseline goals to achieve over 90 days, six months, 12 months and so on, and then build a team that can help hit those goals.

Related: How Changing Gears Stopped My Startup From Failing

Your product, platform or service is only as good as the technology behind it.

When I joined Surkus, it was a mobile application that connected consumers to nightlife experiences that matched their interests. The technology behind the app worked well for that purpose, but it wasn't built to scale into new verticals or support a massive user base. This was one of the first areas I addressed when I took over as CEO. One of my first hires was a seasoned VP of engineering and I'm proud to say we rebuilt the Surkus platform from the ground up and can truly call ourselves a technology-first company. It's critical that an offering is built on a rock-solid foundation to support future growth.

Don't limit your path to growth by tunnel vision.

It's tempting to find a niche and get stuck on a one-track trajectory. However, that's often how brands fizzle out. No one industry is future-proofed, so market diversification is critical for sustained startup success. When I joined Surkus we were experiencing rapid growth in the nightlife industry, but the challenge that Surkus solved -- connecting consumers and brands through meaningful, personalized experiences -- was a common struggle across multiple verticals. If we'd stayed focused only on nightlife our growth stats wouldn't be where they are today, and our reach wouldn't be nearly as wide.

Change isn't always easy, but it's essential for growth. An entrepreneur must be prepared to make tough decisions for the betterment of a company or risk the fate of so many failed startups. Aligning leadership vision and values, building a goal-oriented team, establishing a solid foundation for growth and remaining open to new opportunities are four pillars I'd recommend any entrepreneur consider when navigating the startup landscape.







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This Is How Good Leaders Build Trust With Their Teams Every Time They Communicate

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Your relationship with your employees translates to their relationship with your customers.





5 min read





Opinions expressed by Entrepreneur contributors are their own.







In case you’re wondering why having a healthy relationship with your employees is important, I’ll let you in on a little secret. Your relationship with your employees translates to their relationship with your customers. Providing a conducive work environment filled with trust and security for your employees will translate to commitment, dedication and loyalty on their part. A healthy relationship is not bought, but earned. And although it will take time, dedication, sacrifice and resources to build a healthy relationship, it is one that comes with the power and knowledge to build more.

Related: Investing in Your Employees Is the Smartest Business Decision You Can Make

Here are six practical tips to help build and improve your relationship with your employees, teammates and colleagues.

1. Be kind.

Even the most professional and proactive people have bad days, and sometimes they let their bad days translate to how they relate to the customers -- and that can be bad for business. The importance of simple acts of kindness can never be overstated. A simple “you look nice today” or “nice work with yesterday’s presentation” can brighten up anyone’s day. I mean, you’d love to hear that, so why not say it to your employee? Ask for their input and include them in major decision making. Research has proven that the way to a person's heart is through making them feel loved, valued and appreciated. Pay a compliment, give a sincere and kind remark, and watch your emotional bank account with your employees grow exponentially.

2. Honesty.

In an attempt to be kind to people, you shouldn’t consciously omit the truth because you could end up doing them more harm than good. So just like the “babe, do I look fat in these jeans?” scenario where you don’t want your partner going out looking like a sausage, but also don’t want to hurt their feelings, you say the truth but in a kind way. Trust is a major determinant of the health of any relationship, and therefore plays a huge role in your relationship with your employees. Sincerity and fairness are just as important in work relationships as they are in any other kind of relationship.

3. Keep promises.

This is actually pretty simple because you don’t have to keep a promise you don’t make. If your initial agreement promised your employees clear career paths with promising development opportunities, you have to work on making these happen. Do not give your employees a promise that’s important to them and not deliver, because this action or inaction takes away their trust and affects their dedication and commitment to actualizing your vision. It is also very important to remember that while some things may seem inconsequential to you, to an employee it might mean the world.

Related: The Secret to Employee Happiness -- Revealed

4. Define expectations.

Ever had the “I said...," "no, you never said…,” “oh I’m pretty sure I said…” conversation with an employee? Or gotten disappointed because you expected them to figure out something that seemed so simple on their own but they didn’t? If you answered yes, it might be time to start vividly defining your expectations to your employees. Employees want to know what they are working towards, so it’s essential to communicate the company’s mission and vision. A major cause of almost all employer-employee relationship issues comes down to conflicting expectations surrounding employee roles and employer goals. Let your employees know what you expect from them at every step, and save yourself the stress of getting disappointed or having to clean up their mess.

5. Loyalty. 

Loyalty is simply having or showing complete or constant support. Employer loyalty can be expressed in different forms, but the most basic form is still recognizing a job well done. Doing this regularly let’s your employees know that you’re on their side and not working against them. It makes them look forward to impressing you. Staying loyal to previous employees is equally as important. A lot of employers that badmouth their previous employees to the current ones do not know that the trick to retaining those who are present is to be loyal to those who are absent. As an employer, it’s far greater to be trusted and respected than it is to be liked. If bad mouthing someone to someone else is what cements your relationship, then that’s bad cement.

Related: Leaders Only Need to Do This to Retain Top Talent

6. Apologize. 

If you blow any of the above five, learn to say you’re sorry. The humility and respect that accompanies a sincere apology is second to none. While covering up your actions or simply ignoring them may seem like the easiest thing to do, it is important to know that people will not always forgive or forget a cover up. It will always linger in the air and create a defensive atmosphere filled with self-protection, self-justification and accusation of other people. If unexpressed emotions are not addressed, your work relationship just deteriorates.

Having a healthy relationship with your employees will result in a healthy work culture, increased employer and employee codependence and rapid company growth when all other factors are satisfied.







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Create and Get Started Blogging Online: Part 9 – Theme Customization

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Thanks for joining me on my “Blogging Series” and today, we’ll be looking at theme customization. You have several options when setting up your theme, but it’s important to choose one that has the highest conversions. You want to make sure you choose a theme that represents your brand, and that people feel comfortable navigating through. WordPress offers thousands of free and premium themes to choose from so it’s important you go through to find one you’re happy with. Let’s go through some of the theme selection fundamentals.


Please let me know if you have any questions. Let’s jump right in. And remember, the easiest way to start a blog is with our free WordPress installation service.



Searching For Themes


WordPress themes are kept within the left column in the “Appearance” menu. You can then go to Theme>Add New. Here, you will find thousands of free themes available to you. You can go through each one, finding one that fits your brand. Remember, the rule of thumb is to find a theme that is easy to customize and navigate. Next,


If you guys want premium themes, you have thousands of options. You can start by going to Themeforest.net and skimming through the different templates. These are more advanced WordPress themes, and offer a greater selection. With the premium themes, you might get a drag & drop interface, additional plug-ins, etc.



The Layout


When choosing your WordPress template, it’s important to understand how your layout will affect your conversion rate. For example, many people have said they prefer a website with a right sidebar, however, others prefer no side bar at all. You have to think about how one will perform compared to the other. Research has shown that the right-sidebar layout has the highest ROI so I would encourage all of you to focus your attention on this layout. Next,


If you feel you want to try different layout, that’s fine, but make sure you have an analytical tool installed to ensure you can test which one is performing the best.


Theme Colors


When choosing theme colors, I like to go with those that reflect my logo. However, remember, WordPress templates can completely be customized so you can change colors at a later time. I encourage all of you to know what design and colors you are looking for before choosing because many of you don’t have .CSS experience so will want a theme that does reflect your current color scheme.


Customizing Your Theme


WordPress allows you to customize your theme in “2” ways.


First, you can customize using your .CSS files, which are located within Appearance>Editor. At this point, you are looking for the Style.css file and can go through, making unique changes. You need experience if you are going to make changes to the .CSS file because errors can destroy your entire template. I recommend that you create a backup before you start messing around with your .CSS file. Next,


Many of the advance themes come customized with a customizer that makes it easy for you to select colors, etc. These themes are newer and mobile optimized so very easy to tweak. You have to go into Appearance>Theme Options, then start adjusting what you need from various options you have available. I am using various themes that allow me to easily fix:


  • Color

  • Menu

  • Layout

  • Add banners

  • Font type

  • Font size

  • and much more

Again, if you run into a problem, doing a quick search within Google will provide walkthroughs on how you can customize your theme using the .CSS file available.


Menu


One important thing to keep in mind when customizing your website is that you have to ensure your menu is in the right place. This is an important design element because the menu will reflect how many people visit your website while navigating through. I believe by having the menu in the right place, you’ll encourage people to go through and read other content or pages. The menu can be adjusted by going to Appearance>Menu.


There are many resources on how to set your menu the right way.


Click Here To Download John Chow’s New eBook, and Live The Dot Com Lifestyle!



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Take Control of Your Money Goals With These 4 Key Personal Finance Apps

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It's vital for women to take control of our finances. Here are four of the best apps to help you do just that.





6 min read









Mind over matter? Try mind over money.

The more you believe you can accomplish your financial goals, the more likely you are to actually do so, suggests a newly published study that followed millennials over the course of 10 years, starting with their freshman year in college.  

When researchers looked at subjects’ overall well-being, they found that the concept of financial self-efficacy (or believing you can accomplish your money goals) had the strongest correlation not only with financial well-being but also with peer relationships, psychological well-being and satisfaction with life. So, yes -- believing you have the ability to meet your money goals could help you turn them into accomplishments. But more than that, it could help increase your happiness in areas like relationships, mental health and overall outlook on life.

It’s especially important for women to get in financial formation (sorry, Beyoncé). Why? The same study found that only 27 percent of women earned more than $60,000 per year, compared to 45 percent of men -- and that’s on par with national figures suggesting women earn 17 to 20 percent less than their male counterparts. That gender pay gap can lead to less in retirement savings, which means less compounding interest, which means a smaller nest egg when we do decide to stop working and take a fair-weather cruise to Florida.

Since there’s no shortage of reasons why it’s vital for women to take control of our finances, we’ve rounded up four personal finance apps to help you do just that.


Digit

Image credit: Digit | Entrepreneur


What We Love: Digit connects to your financial accounts and analyzes your spending patterns, then auto-saves small amounts of money on your behalf. More than $1 billion has been saved with Digit to date, according to the app, and those savings are FDIC-insured with a no-overdraft guarantee. One of the best aspects of Digit is its subtlety -- it only pings you when you’ve reached certain savings milestones, meaning it’s easy to “set it and forget it,” then be happily surprised once you see the stockpile you’ve built up. Plus, you can set specific savings goals -- like $1,000 by June 1st for a summer trip -- and it will save with your goal date in mind.

What Users Say: One reviewer says, ‘Love this app. Saves money little by little that you don't really notice but adds up very quickly.’ Another writes, ‘Great app! Saved over $600 in 5 months not touching anything!’

How to Download: $2.99 per month for iPhone and Android


Clarity Money

Image credit: Clarity Money | Entrepreneur


What We Love: Clarity Money is all about displaying your complete financial picture: total cash, credit card debt, spending, monthly income, subscriptions and credit score. You can sort through recent transactions by category -- “June spending on entertainment,” or “What did I spend on Lyft this month?” -- to get a better idea of your spending habits, and the app also lists out your recurring subscriptions and offers to cancel them for free on your behalf. Plus, you can turn on automatic savings to meet long-term goals (for example, saving $5 every Monday for your nest egg).

What Users Say: One reviewer says, ‘This app is really something else. It’s comparable to Mint or Level Money (RIP), but it gives a lot more insight and helpful guidance than those in my opinion.’ Another writes, ‘Great app! Super useful for tracking all spending across multiple accounts, seeing ongoing subscriptions and keeping a detailed budget.’

How to Download: Free for iPhone and Android


Qapital

Image credit: Qapital | Entrepreneur


What We Love: Qapital is a savings app specializing in IFTTT (if this then that), meaning users can set savings “rules” based on spending habits, location, day of the week and more. The team behind the app built it to drive behavioral change and help users spend money on things they actually wanted in the long term. For example, every time you spend less than $25 a week on coffee, or go to the gym, or make a purchase you’ve tagged as a “guilty pleasure” (like ordering takeout), you can set Qapital to save a certain amount for one of your longer-term savings goals. You can also tell the app to round up to the nearest dollar for every purchase you make and save the change.

What Users Say: One reviewer says, ‘I've been using this app to save for a trip with my mom to Italy. It's very easy to use, and totally customizable. You can use it with IFTTT and make automatic triggers for different actions, whenever you enter certain locations, or save for your rainy day fund whenever it rains.’ Another writes, ‘This app makes it so easy to save money that I don't even realize I'm doing it!’

How to Download: Free for iPhone and Android


Debitize

Image credit: Debitize | Entrepreneur


What We Love: It’s too easy to spiral into credit card debt. That’s probably why Americans kicked off 2018 owing more than $1 trillion in credit card debt for the first time in history. Debitize aims to help consumers take advantage of that credit -- and reap as many rewards as possible -- without paying the price later in interest. The app does this by acting as a middleman so you can treat your credit card like a debit card: Each time you swipe, it deducts what you’ve spent from your checking account balance, then pays off your credit card on your behalf. Since the purchase amount is immediately deducted from your account, you don’t have to worry about racking up a revolving balance.

What Users Say: One reviewer says, ‘I have never been disciplined with money, and every time I would use a credit card for rewards, I would end up paying interest for not being able to pay off full balance -- this solves it. In the first three weeks I’ve received $65 in rewards with no extra debt!’ Another writes, ‘This app helps curb you from yourself.’

How to Download: Free for iPhone





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Which Is Better, Day-Trading or Investing Long-Term?

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You can get rich quick through day-trading, but it carries significant risk.





2 min read





Opinions expressed by Entrepreneur contributors are their own.





There is more than one way to approach the stock market, and many different schools of thought exist on how best to make money when buying and selling securities.

One method that often gets a lot of attention is day-trading. On one hand, day-trading is lauded as the best way to get rich quick. On the other hand, there are countless warnings about the dire risks of day-trading.

In this video, Entrepreneur Network partner Phil Town breaks down the differences, benefits and risks of day-trading and long-term investing so you can figure out which is best for you.

Click play to learn more.

Related: Intimidated by the Stock Market? Try Trading Index Funds.

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Jack Dorsey Is Finally Realizing Twitter Is a Terrible Place

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He's exploring reforms that could minimize social bubbles and label bots.





2 min read






This story originally appeared on Engadget




Twitter's attempts to clean up its service using policies often feel like a Band-Aid on a bullet wound, and the company's leadership finally appears to be acknowledging that fact. CEO Jack Dorsey told The Washington Post in an interview that he was exploring reforms to key parts of Twitter's functionality to curb the spread of hate speech and fake news. As he put it, the company's policy-driven approach to date has only been tackling "surface-level symptoms" rather than the root causes, such as the incentives Twitter provides to its users.

As for those potential changes? The company is looking at features that would counter fake news and social media bubbles by displaying alternate viewpoints ... including, well, the facts. Dorsey was also willing to label bots and rework basic elements such as follower count displays and the "like" button. The executive claimed that Twitter hadn't tackled ideas like bot labeling because it was focused on initiatives that would have a "greater impact," such as purging fake accounts.

It's not certain how likely Twitter is to implement all these changes, although they're not novel concepts. YouTube has been displaying Wikipedia articles in a bid to debunk bogus conspiracy theories and hoaxes, for instance. California and some members of Congress have floated the possibility of requiring labels for bots, so Dorsey and company might not have much choice. And there are areas where they're unlikely to budge -- Dorsey remained firm on refusing to ban global leaders, noting that they offer a glimpse at how these politicians "think and treat the people around them."

All the same, the interview is an acknowledgment that the status quo might not be tenable for much longer. Users regularly point to examples where Twitter's policy strategy falls short, whether it's inconsistent enforcement or simply waiting until after a major incident to institute changes. It knows that it has to encourage good behavior, not just punish bad behavior, if it's going to return to growth and foster a welcoming environment in the long run.







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6 Things Small Businesses Should Outsource

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There is a freelancer for almost every industry in the world. In this country alone, they make up about one-third of the workforce and that number is expected to increase to more than 50% in the next ten years. There are dozens of platforms online to help you find these workers. All it takes to find the right person for the job is a few clicks of your computer mouse.


As an entrepreneur, you likely want to try to do everything. But with this horde of independent contractors all looking for work, why not focus your time and talents on your skill set? Which of course, is growing your business.


Delegation is part of the process of owning a business and growing it. You can’t scale if you’re trying to do everything yourself. Here are 6 things that small businesses can and should outsource to make their lives easier.


1. Accounting and Payroll


Taxes, invoices, and time sheets, oh my! Does this sound like a good time to you?


It shouldn’t. Because it isn’t a good time. You’re a busy person trying to get a startup off the ground and you’re going to try to do the accounting and payroll work yourself? Don’t be silly. There is only so much work one person can handle.


Accounting firms are really good at what they do. They know about tax laws, write-offs, and all sorts of ways around red tape. Sure, they’re going to cost you some cash. But in the end, they’ll end up saving you a ton of money and you’ll be thankful you made this move early on in the game.


2. Web Design and Development


Websites are a big deal. You can’t really open or operate a business without one. This is the digital age. If it doesn’t exist on the internet, it might as well not exist at all.


And if you’ve been doing your research, you probably know you can make a WordPress site with relative ease. You pick a host, a theme, and then you just create some content. Easy, peazy, right?


Not so much. If you’re taking your new company seriously, you want the best website you can buy. Luckily for you, finding a freelance WordPress developer who is out there building really nice websites at a reasonable rate can be relatively easy. You just need to know where to find them.


3. Content


Writing blog posts can be fun. But do you really want to spend your Friday and Saturday nights sitting in your office and racking your brain trying to think of headlines?


Proper outsourcing is all about delegating your weaknesses. Unless you’ve done a lot of writing in the past, know a ton about keyword research, and know how to properly do internal and external linking, you might want to leave it to a pro.


Finding a content writer is likely one of the easiest contractors to find. Sites like Problogger and Blogging Pro have job boards that are specialized. They are just for clients who are looking for writers. And writers know about them. In fact, most pro writers check these boards daily. Problogger and Blogging Pro aren’t the only ones around, but they’re definitely two of the most popular. I recommend giving them a shot. You’ll probably have a writer working for you in less than a week.


4. Administrative


Scheduling your own meetings and appointments isn’t just a hassle. These are the kind of tedious tasks that can make or break a new company.


Before you try to do some hiring, check out sites like Upwork, where you can find a Virtual Assistant. No more dealing with an assistant who isn’t getting the work done. These folks only get paid for time spent actually working. Expect to pay about $15-$20 per hour, but the bright side is that you don’t have to cover any benefits.


Some Virtual Assistants are so good you will wonder why you’re not having to pay them more. Interview your candidate just like you would a normal employee and find the person who’s right for your business. Ask for a portfolio and references and try to get a feel if they are actually interested in what your company is doing.


5. Marketing


Digital marketing agencies are all over the place. You probably never realized just how many are in your area until you started your company.


The reason they’re so abundant is no one wants to know about marketing. It’s one of the hardest parts of any business, not just new or small ones. Trying to do this all on your own, especially if you don’t have any experience, can cost you tens of thousands of dollars a year in lost revenue.


A great agency will be able to handle your email promotion, your social media, as well as your SEO.


Some even offer content packages.


Before you make a decision, you definitely want to spend some time vetting and researching agencies. Scammers pretending to be legitimate marketing agencies is a real problem. Start with tapping into your personal and professional networks to see if anyone has any recommendations. Then go online to look at reviews to help narrow down your list.


6. IT


More than half of all companies outsource their IT. The reason for this is based around cost. It’s way more effective to outsource your IT because many firms can scale as your company grows. The cost of hiring IT professionals for a startup is usually going to be higher than it’s worth.


But you do need someone to watch over you like an angel. This is what IT firms are all about. They help protect you from hackers and will help deal with technical difficulties.


Conclusion


I know this feels overwhelming. It was probably not too long ago that you were developing your app or prototype late at night in your basement while your family slept soundly. You worked into the wee hours of the morning and then had to go to a day job with hardly any sleep.


If you can make it through that phase, you can make it through anything. But you shouldn’t try to do it alone.


Hire the best and brightest people you have ever met, but outsource the tasks that are outside of your skill set. In the end, you will save money, have fewer headaches and stress, and have a small army of independent contracts that will have your back when you need them.



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Teenager Pleads Guilty to Hacking Apple Multiple Times

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Over the course of a year he repeatedly hacked into Apple's servers and stole around 90GB of data because he admired the company. Apple states no customers were affected by the breaches of its security.





2 min read






This story originally appeared on PCMag




If you admire a tech company, the most common way to show that is by buying and using their products, talking about them positively and maybe even aiming to go work for them one day. However, one Australian teenager decided to show he was a big fan of Apple by repeatedly breaking into the company's servers and stealing data.

As The Guardian reports, the 16-year-old from Melbourne, who's name can't be shared publicly due to his age, pleaded guilty in children's court this week to hacking Apple's servers. He did this several times over the course of a year and managed to download around 90GB of "secure files" as well as gaining access to customer accounts. He also shared details of how he performed the hacks with a group on WhatsApp.

Apple detected the security breach and informed the FBI who shared the information with the Australian federal police. The boy's home was subsequently searched and two computers seized which matched the devices detected inside Apple's systems. The data that had been downloaded was apparently stored in a folder named "hacky hack hack."

According to Apple, no customer personal data was accessed as part of the breach (it's still a good idea to ensure you have an active and up-to-date security suite running, though). However, there is clearly some embarrassment here if a 16-year-old managed to gain access to Apple's servers not once, but multiple times over an extended period of time. The fact he managed to go a step further and access customer accounts suggests a serious lack of security being in place.

As for what happens next, the teenager will be sentenced next month, but it is unclear exactly what his punishment will be. If I was Apple, I'd ask the court to go easy on the kid. He's clearly a fan of the company even if his way of showing it is very misplaced. He also has some talent that it would be best to encourage, but in a positive way. I'm pretty sure he isn't going to end up working for Apple, though.







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Cities Where Millennial Entrepreneurs Are Likely to Thrive

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Being originally from farm-town USA, I understand the woes of being a connection-less entrepreneur. People don’t understand your mindset. They don’t get why you don’t want to marry your high school sweetheart and take over the family business.


Why would you ever leave these fields of dreams? Don’t you want to be buried here?


While I went through a Country phase in high school, tractors and cow shit aren’t really my thing. I prefer mountain trails and artsy cafes. Which is why I’m a freelance writer and not a farmer.


This is why the Northwest United States is now my home. I get the beauty of the Cascades and the opportunities to network all in one place.


If you’re looking for a city where opportunities abound, I’ve got the goods. It may not be my city (although two PNW cities are on this list), but I guarantee that any one of these cities will give you ample opportunity to network and enhance your career.


What Makes a Great City for Young Entrepreneurs?


I’ve lived in various small cities around the country and one thing I’ve realized, they all wish for young leadership while pushing young people out of their cities. Where do young people migrate to when small town USA decides they’re not welcome? Cities.


These cities are full of fellow young Entrepreneurs aged 25-35. More young people in these cities have at least a bachelor’s degree and many of them have gone on to earn professional or graduate degrees.


The Millennial unemployment rate is atrocious at 12.8 percent. The unemployment rate for Millennials in each of these cities sits at 10% or lower.


Another metric to consider when looking at entrepreneur-friendly cities is the income to rent ratio. If you’re just starting out as an entrepreneur, you may not have much money. Even the show Silicon Valley overinflates what small band of entrepreneurs could afford in the valley.


You want a city where rent and bills don’t eat up all your income.


The last metric to consider is the number of start-ups recently born in the area. One of the first cities on the list is prime to be the next Silicon Valley.


1. St. Petersburg, Florida


Home to MoneyHoarder.com and a host of other online startups, St. Petersburg is a growing and hip metropolis. With Tampa and some lower-priced suburbs nearby, rent is fairly cheap compared to Silicon Valley.


The greater Tampa Bay Area is listed as one of the top places for women to start a business. In our current culture of misogyny, this is an important aspect to consider.


St. Pete’s is still small enough to create an easier atmosphere in which to network and yet it’s growing at a phenomenal rate.  It’s the fourth fastest growing job market in the U.S.


On top of all, you get to hang out in a hip downtown full fo grunge and hipster bars and cafes. The beaches are chill and the party almost never stops.


2. Alexandria, Virginia


Just across the river from D.C., Alexandria recently became the place entrepreneurs fled to after realizing D.C. was too expensive. All the power brokers are there.


Alexandria is in the top ten in unemployment rates in the country. And they earned a top-20 spot for small business loans and diversity.


Property prices are cheaper than across the river in the District.


Biggest downside? If the nation’s capital gets hit by a nuclear attack, you’re screwed. Other than that, the small city feel of Alexandria will attract Millennials who are sick of city congestion and expense.


3. Austin, Texas


Austin once tried to outlaw Uber. They succeeded for a while, but Texas said no. And yet Austin is known as a Millennial haven.


It’s the 11th most populous city in the United States. Almost 20% of that population is between the ages of 25 and 34. This is one of the most Millennial-populated cities in the United States.


Known just as much as Portland, Oregon for their brunches (with a Southwest touch — hot sauce, anyone?), you’ll leave your office and encounter food carts and hip bars galore.


Why else would you want to move to Austin? Well, Texas is one of the few U.S. states that don’t charge personal or corporate income tax. This means you will only have to worry about Federal income tax come April.


4. Boulder, Colorado


Once known as yuppy capital of the U.S. and the birthplace of 4/20, Boulder has grown up a little bit. Often when you have a major research University nearby, things look up for local entrepreneurs.


If you move to Boulder, you’ll find a Techstars accelerator, and an entrepreneurship and innovation center. Median household income is around $70k and the average rent for a single family home (not an apartment like in the Bay Area, mind you) is $2,204. And unemployment is at an all-time low.


You’re only 30 minutes from Denver and just an hour from some of the best skiing in the world. And if Boulder is too big for your liking, you could move to Lyons and commute 30 minutes.


If you love trails, you’ll have your fill and find plenty of people who just love the outdoors. And it’s one of the most educated cities in the state with 60% of people owning a bachelor’s degree or higher.


5. Ann Arbor, Michigan


Having grown up in Indiana and Michigan, I always thought of the east side of Michigan as the ghetto. And Flint hasn’t done much to bolster that image. But Ann Arbor is worlds apart from Detroit and all it’s famous for.


While I’m biased toward several cities on the west side, Ann Arbor is still ranked #1 in Michigan for entrepreneurial achievement. And my love of Notre Dame doesn’t dampen the fact that the University of Michigan has helped change the landscape in Ann Arbor for local residents.


6. San Diego, California


A major U.S. port that features a massive Naval Base and the San Diego Zoo, San Diego is mainly known for it’s tourism and mild weather. The latter is a major perk for anyone wanting a great place to chill. But what makes San Diego so great for Millennial entrepreneurs?


Tijuana. Across the border is a less regulated world of tech startups where you can get your app or program developed for a third the price. Plus, you’ll learn some Spanish just by being near Mexico.


And if you’re looking for a more affordable place to live in California, San Diego hit the spot. While places like La Jolla and Del Mar might be prime for luxury real estate, you can find cheaper land out by the North Park and South Park neighborhoods in San Diego for a fraction of the price.


San Diego isn’t up there with Austin as far as the rent to income ratio, but it’s nowhere near the insanity of Silicon Valley.


7. Ames, Iowa


If you’re one to get vertigo just looking at mountains and cliff-side villas, then Iowa might be your destination city. It’s home to Iowa State, the first land-grant university in the United States.


About 60k residents (half of which are students), Ames, Iowa features a population of 20-35-year-olds in the 30% percent range.


Almost 50% of the population owns a bachelors degree or higher making their children of the corn possibly the most likely to succeed. And the town itself features the Pappajohn Center for Entrepreneurship.


The Papajohn Center calls their entrepreneur network the Entrebold network. They believe correctly you need to be bold to be an entrepreneur and they want the people in their network to act boldly.


They feature weekly and monthly events for entrepreneurs, bringing in speakers and putting on workshops.


8. Seattle, Washington


While possibly more young people live in Portland, Oregon, Seattle still takes the cake when it comes to entrepreneurship. While only 16% of this buzzing metropolis is between the ages of 25-34, the number of young people who’ve earned a bachelor’s or higher wins over Portland, Oregon.


And with major corporations like Microsoft and Amazon nearby, there’s plenty of opportunity for seed money for virtually any tech venture.


As far as environment goes, you’re only a 30-minute drive from the Cascades and world-class trails. Just go west and you’re in the Olympic National Park on the Olympic Penninsula.


The People Make the Place


Really, it’s not the city or the location but the people who make a place entrepreneur-friendly. If the entrepreneurs in a city aren’t already working together to attract more business, then a city won’t be attractive.


Where have you found success in bringing entrepreneurs together? Let me know in the comments below.


 


 



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The Cannabis Industry Is Going Global Without Waiting for America to Legalize

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Legal cannabis market is already at least a $10 billion market now but legalization takes hold worldwide experts see a potential $80 billion global market.




5 min read





Brought to you by Marijuana Business Daily




Hours after Constellation Brands announced its marijuana-industry-record investment of 5 billion Canadian  dollars ($3.8 billion) in Canada’s Canopy Growth, experts told cannabis entrepreneurs and investors at MJBizConINT’L in Toronto on Wednesday that global cannabis business opportunities will rapidly accelerate.

The move by Constellation -- which owns, distributes and markets 100 beer, wine and spirits brands, including Corona and Robert Mondavi -- is likely to drive significant interest in the industry, Chris Walsh, vice president of Marijuana Business Daily, said during his opening remarks at MJBizDaily‘s first international conference.

That prediction was echoed by the conference’s keynote speaker.

“I’ve never seen the industry move at the velocity it’s moving today,” said keynote speaker Brendan Kennedy, CEO of Canadian medical cannabis producer Tilray and co-founder and CEO of Seattle’s Privateer Holdings, a private equity firm.

Related: One of the World's Biggest Wine-and-Beer Makers Has Made a Huge Move Into Cannabis

Rapid growth and disruption

Conservative estimates peg retail sales in the legal cannabis market at $10 billion-$12 billion this year -- but there’s no end in sight to international legalization, and the market could grow up to $80 billion depending on a number of factors, Walsh said.

Constellation’s CA$5 billion investment in Canopy means more outside companies with large cash reserves might look to the cannabis industry as a conduit for future growth, he added.

Pharmaceutical, alcohol, tobacco and food and beverage companies are already partnering with or making significant investments in MJ businesses, Kennedy noted, in part to stave off the threat posed by cannabis legalization.

“We’re in the midst of a global paradigm shift,” Kennedy said. “Trusted brands with a multinational supply chain and strategic partnerships will be the ones that win.”

Pharmaceutical giant Novartis, alcohol firm Molson Coors Brewing Co. and two tobacco companies, Alliance One International and Imperial Brands, have announced deals with cannabis businesses this year. There’s no indication such moves will slow.

Related: Unwelcome by Wall Street, Another U.S. Cannabis Company Goes North

A look at international markets

In an overview of international cannabis markets, Walsh said:

  • The United States is expected to outpace international markets with a projected $8 billion-$10 billion in retail sales this year. Still, Canada -- with recreational retail sales in 2021 projected to be $2.3 billion-$4.5 billion -- is poised to be a global trendsetter in the cannabis industry in other ways. That’s because Canadian marijuana businesses are pioneering international investment, partnership and export opportunities.
  • There’s an optimistic outlook for Colombia’s market, where investment opportunities exist for people outside the country. By contrast, in Uruguay, which was the first country to legalize recreational marijuana, the market is small, and access and supply issues persist.
  • The United Kingdom’s sudden move to legalize medical marijuana underscores how quickly legalization is spreading. There’s business potential in Germany, where medical marijuana is covered by government health insurance. There are holdouts in Western Europe, but legalization is spreading.
  • Legalization in Africa is slower than in other regions, but there’s promise in Zimbabwe and Lesotho. The latter is taking steps to create a regulatory infrastructure for medical marijuana.
  • Legalization in Australia is underway but moving slowly, and recreational marijuana may be in the cards in New Zealand.
  • Israel has long been a leader in medical marijuana research. Now, there’s a strong push to allow international exports. According to MJBizDaily‘s first international report --  “Industry Insight: Countries to Watch,” released Wednesday – Israel’s export potential could be close to $300 million.

In all, 35 countries have made progress toward legalizing medical marijuana – but no industry model has emerged. And that’s a problem for international operators, Kennedy said.

The greatest risk to international business opportunities is fragmented regulations, he added.

Strategies for international expansion

“You can’t outsource due diligence or do it from your desk” if you’re entering a foreign market, Kennedy advised.

Companies need to get boots on the ground and explore:

  • Worthwhile opportunities that will help them rapidly scale their distribution of products; enhance their brands’ innovation pipelines; boost the credibility of their brands and the industry; and enhance their portfolios of differentiated brands and products.
  • Markets that complement their brands and products.
  • Established partners outside the cannabis industry that have the scale and resources to help them succeed in a new international market.

Related: Some Tips for East Coast Cannabis Entrepreneurs From Colorado's Industry Leaders

In targeting new international markets, Kennedy said Tilray has avoided:

  • Joint ventures that don’t have a strategic benefit or put too much control in others’ hands.
  • Overpriced mergers and acquisitions.
  • Deals related to active pharmaceutical ingredients.
  • Partners that are not experts in their industries or are new to the cannabis industry.
  • Markets with prohibitive labor costs and regulations.

This article originally was posted in Marijuana Business Daily. The writer, Joey Peña, can be reached at joeyp@mjbizdaily.com







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Top 25 Digital Marketing Articles – Week of 08/17/18

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This week’s roundup includes tips to increase the conversion rates of your Email Marketing campaigns, how to use Social selling to reach more customers, and ways to make your landing pages Mobile friendly.


Learn how to write content for generating inbound leads and create a strong User Experience for visitors on your website. We’ve covered all of this news and, much more, below!


From the UpCity Blog:


Content Marketing:


  • Follow the valuable tips from Carla Johnson to enhance your Content Marketing efforts.

  • Learn how to boost traffic and improve engagement by promoting Content on social media, from Uma Bhat’s blog.

  • Epipheo draws special attention to the important aspects of a Content Marketing strategy and offers guidance to provide unique value using your Content Marketing strategy.

  • Jacob Cass provides useful tips to help marketers increase leads and ROI with Content Marketing.

Conversion Optimization:


  • Learn how to write content for generating inbound leads, from Syed Balkhi’s blog.

  • David Trounce discusses how strategies such as nurturing leads and testing call to action phrases, can help marketers transform leads into prospects.

Email Marketing:


  • John E Lincoln offers guidance to help marketers provide a seamless and engaging experience with Email blasts.

  • Jonathan Brown offers valuable tips to increase the conversion rates of your Email Marketing campaigns.

  • Jeff Cox lists the intrinsic elements of an effective Email Marketing campaign.

  • Karen Lee highlights the Email Marketing strategies that can help marketers get more responses from their target audience and prompt them to take the desired action.

Local Optimization:


  • Michaels Wilder discusses how Google Posts can improve your Local search results.

Mobile Optimization:


  • Justas Markus’s blog offers quick and easy to follow tips to make your landing pages Mobile friendly.

  • Carrie Cousins discusses techniques that can help marketers optimize their websites, in terms of speed on Mobile devices.

Reputation Management:


  • Jen Saunders draws special attention to Reputation Management tactics that can provide a positive user experience on the website.

  • Jeremy Sutter emphasizes the need for showcasing your customer reviews and scheduling consistent updates, to improve your Online Reputation.

Search Engine Optimization:


  • Matt Dittbenner highlights the significance of having an SSL certificate on your website, to boost your SEO rankings.

  • Learn how to popularize your website and increase Organic traffic, from Chris Kirksey’s blog.

  • Sonika Srivastava draws special attention to the fundamentals of SEO that can help marketers rank their websites on Search Engines.

  • Follow the tips from Kaitlin Kent to enhance your SEO efforts.

Social Optimization:


  • Learn how to use Social selling to reach more customers, from Shane Barker’s blog.

  • Julia Sagar offers guidance to increase your Social Media reach using Facebook, Instagram, Twitter, Pinterest and YouTube.

UX/UI:


  • Roxanne Pinto lists simple steps to create a strong User Experience for visitors on your website.

  • Steve Cartwright discusses how marketers can improve ROI by enriching the User Experience of their websites.

Website Design:


  • Maria Corby emphasizes the need to remove distractions, use the right images, and provide unique offerings for improving the Design of your Website.

  • Adam Steinhoff offers Website Design tips to improve your conversion rates.



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Taking Mental Health Seriously Is How the Best Business Leaders Protect Their Teams

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One in five people -- including your employees -- is struggling with a mental illness.





6 min read





Opinions expressed by Entrepreneur contributors are their own.







I live with general anxiety disorder.

Two years ago, I wrote publicly about my struggle with this disorder for the first time. Some of the reactions were tough to swallow. People reached out to me to say, “I thought you had it together.” I was offended because I do have it together, probably better than those people who don’t have to fight against this problem every day. All of the success I’ve earned in my life -- starting Alley, speaking on national stages and television shows, building community and entrepreneurship initiatives -- happened despite my anxiety disorder.

I’m not the only one. After the article was published, I also received thousands of emails from seasoned entrepreneurs who had built several companies telling me that what I shared resonated with them. They knew the struggle too. Those entrepreneurs and I are living proof that success and mental illness are not mutually exclusive. You have to work a little harder than most to get to your goals, but it’s possible.

Related: Mental Illness May Plague Enterpreneurs More Than Other People. Here's Why (and How to Get Help).

Accomplishing those goals isn’t the end of the battle, though. This past June, just three days apart, designer Kate Spade and celebrity chef Anthony Bourdain both lost their lives to suicide. Many people were shocked. These were two successful individuals living seemingly great lives, and yet depression pushed them to their limits.

Here’s the thing about mental illness: it doesn’t discriminate. No matter how glamorous someone’s life appears from the outside, there’s no way to know what they’re dealing with behind closed doors. As CEOs, that’s a reality we can’t ignore. Not just for ourselves, but for our staff. One in five Americans are living with mental illness -- that’s 20 percent. There’s no doubt that some of your employees are a part of that statistic. This is real, and we need to talk about it.

I believe that mental health awareness and education should be mandatory in any workplace. Good business leaders are the ones who hire the best talent and give them the support they need to be great, and part of that support has to include their mental health. As leaders, we need to take the time to be empathetic to what our employees are going through, on and off the job, and be prepared to help them be their greatest in spite of those challenges. Over the years, I’ve worked hard to build that kind of support system for my team at Alley. Here are four things you can do to get that ball rolling in your company.

1. Make transparency the norm.

You cannot develop awareness around mental health in the workplace and implement effective policies and procedures to address it if your staff is afraid to raise the conversation. So, build your company to be transparent. Create a culture that allows the subject of mental health to be shared and not buried. Hold focus sessions, and open the dialogue with your team. You have to foster an environment that encourages your employees to speak freely if they are struggling and to trust that they won’t be punished for it.

Related: Maintaining A Healthy Mind and Body Is Key to Finding Balance As An Entrepreneur

2. Really have your employees’ backs.

With mental health issues so common, it’s not a matter of if your employees will ever need support, it’s a matter of when. Your team needs to know that when they open up about their mental health, you will have their backs. So, once the conversation has been started, listen, understand what they’re going through, learn what they need, and reverse engineer how you can help them when the time comes. If people need time off, create an open policy on requesting leave. If they need doctors or therapy, ensure that your health plan is designed to help them access those resources. If they’re looking for work-life balance, hold events and get-togethers that are fun and supportive. Put the processes and policies in place to support your employees when they need it most.

3. Don’t let your office be a trigger.

Employees spend anywhere from a quarter to a third of their lives at work. That time shouldn’t have to feel like torture. Some jobs are stressful, and that can’t be avoided, but that does not mean that the work environment has to be challenging too. Create the kind of workplace where your employees will actually like coming into the office. Of course, cool perks like events and get-togethers and free stuff are great, but it’s also as simple as being nice. It matters so much when you’re kind to people, so make that a part of your company culture on every level.

Related: Do Wellness Programs Make Employees More Productive? The Obvious Answer Is Yes.

4. Don’t feel like you have to do it all yourself.

Because I suffer from mental illness, I am naturally more empathetic to the mental health needs of my staff. But that doesn’t mean I’m equipped to address them all. At Alley, we’ve established partnerships with other brands and companies for resources like meditation facilities and yoga instruction that our staff can take advantage of. If you’re looking for ways to support your staff in their mental wellness, reach out to other businesses in your network for tools, spaces and resources your staff could benefit from.

In business, a good staff can be your best asset. Your company runs because they commit their time and energy to it. So, give them back something more than a paycheck. Get to know your employees beyond their job descriptions, prioritize their mental well-being, and create a system of support they can count on when they need it.







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Friday 17 August 2018

The Top Conferences for Professionals in Finance Marketing

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For those on the outside, it seems as though marketing and finance are a match made in heaven. Both industries are growth focused and deal with analytics and trend spotting as way of life. But, those that work in the industry of financial marketing know that no matter how experienced you are, excelling in the field isn’t as intuitive as it seems. It’s incredibly important for those in the finance marketing industry to stay ahead of new innovations, technologies and trends that fuel growth for financial institutions. It isn’t just about consumer behaviors, but also financial trends that can instantly spark major change.


One of the best ways for financial marketers to stay relevant in their field is to attend one of the top industry conferences. These conferences provide opportunities to network with industry leaders and keep their finger on the pulse of what’s new and specific to the world of finance marketing. Which ones should you attend? We can’t answer that for you, but we’ve highlighted six conferences that we think will provide the most amazing opportunities for any professional in finance marketing.




September 23-25, 2018 in Baltimore, Maryland


Marketing professionals working in the banking and finance industry need to stop what they’re doing and make sure they add the ABA Bank Marketing Conference to their agenda before it’s too late. The 3-day conference is packed with session after session of hard hitting, effective advice on what it takes to build a financial brand today. Be on the look out for important marketing topics like “The Blueprint for Achieving and Maintaining Digital Relevancy” and “The Power of Always-on Marketing”.




September 26-29, 2018 in Orlando, Florida


FinCon is a 4-day event that’s packed with opportunities for anyone working in the finance arena that’s also invested in building upon their skills and expertise in finance marketing. This conference presents big name keynote speakers but keeps the rest of the sessions streamlined – allowing attendees the chance to network with other types of professionals in the same industry. FinCon is an incredible opportunity for anyone in the finance industry, and especially those who work as financial content marketers, as well as freelancers, bloggers and vloggers in the finance industry.




October 1-4, 2018 in New York City, New York


While not specifically geared towards the finance industry, this 4-day event sponsored by Advertising Week is a great opportunity for all levels of marketing professionals in any industry. 2018 marks the 15th year for this popular marketing conference. Attendees will focus on strategies that drive conversion and what’s ahead for the future of digital marketing. Speakers for this year’s event includes prominent names like Katie Couric, Kat Gordon – Founder of the 3% Movement, Mark S Pritchard – Chief Brand Officer at Proctor & Gamble, and many more influential voices across various industries. With 1,216 speakers and over 200 events, there’s nothing to lose and everything to gain by attending this event.




November 14-15, 2018 in New York City, New York


If you’re looking to meet up with hundreds of financial marketing experts who know exactly how to generate leads for their industry, then the Digital Marketing for Financial Services Summit is one you don’t want to miss. At this conference, attendees will learn about new, innovative tactics that differentiate brands in a tightly competitive financial market. The focus of this conference is to help financial businesses maximize their digital ROI, power up brand engagement and surpass conversions goals.




February 12-13, 2019 in Omni Amelia Island, Florida


The Future Digital Finance conference is one of the leading opportunities for trail-blazers in the finance marketing industry – and those who want to be one. The 2019 event is set to focus on the role of content in digital marketing and how to influence the consumer journey with a combination of content marketing and new, innovative technology. If you’re ready to take part in creating some marketing magic for your financial business, you’ll want to make room for this 2-day event on your calendar. Plus, a quick getaway to sunny Florida in the heart of winter is a bonus.




April 15-17, 2019 in Las Vegas, Nevada


The Financial Brand Forum lays claim to being the biggest conferences on marketing and digital transformation for the banking world. With an attendee turn out of over 2,000 banking and marketing professionals, we can’t disagree.  This conference, designed with executives of the banking industry in mind, highlights speakers who are some of the most prominent names in banking. Those who attend the Financial Brand Forum can’t help but walk away with fresh insights on new innovative marketing strategies to transform their financial institutions.





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