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Saturday 9 June 2018

How Crying Could Save Your Business

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Entrepreneurs need to let emotions out and people in.





6 min read





Opinions expressed by Entrepreneur contributors are their own.







When's the last time you cried?

I cried this morning. I thought about how many people were relying on me to make the right decisions and how much those decisions had the potential to hurt the people I know and love if they went wrong. If I had a nickel for every night I fell asleep scared stiff about failure, I could fund my next five businesses.

Related: 11 Signs That You Lack Emotional Intelligence

Unfortunately, being an entrepreneur comes with an unrealistic expectation for bravado: We think a thriving entrepreneur must over-represent the positives, overlook the negatives and maintain grit. We believe insecurity, fear, and shame need to be pushed aside in order to inspire confidence in our friends, employees and investors. With 70 percent of upstart tech companies failing, it's no surprise we overcompensate for the lows and exaggerate the highs in the public light.

When your identity, finances and relationships are all intertwined with a company, the stakes tend to be high, the bumps in the road frequent. According to a recent study, 30 percent of entrepreneurs experience depression, while many others deal with ADHD (29 percent) and anxiety problems (27 percent). That's a much higher rate than CEOs across all sectors combined who experience depression (14 percent). Additionally, it's four times more than U.S. population at large (7 percent).

The truth is, entrepreneurship is an incredibly emotional career. It's intrinsically tied to the human condition. We are faced with extremely high levels of stress and pressure while in the trenches of launching and growing a company. Those who are resilient enough to handle it often crumble under the weight because they neglected to find a way to process the emotions.

I rarely see a fellow entrepreneur open up about it, either. We watch interviews from the Bill Gates and Yvon Chouinards of the world and listen to the trials and tribulations it took to reach success. It seems like we are only able to talk about our difficulties when we have already reached prosperity. What if we were as expressive about what we are going through as what we went through?

Related: Navigating Entrepreneurial Whiplash

Here's the hard truth: When you bottle up your emotions, you're putting your business and your people at risk. Conversely, the sky's the limit for your company if you develop and share healthy rituals for acknowledging, managing and embracing emotions.

Bad leaders have low emotional IQ.

Think about the worst boss you ever had. Was the boss tone deaf? Did she fail to understand what was really going on the office? Or maybe, it always felt like he was turning the knife a bit when he gave you feedback.

It's probably not because he or she was a terrible person. Instead, your boss likely had a low emotional IQ, the effects of which were felt acutely across his or her teams.

So much of great leadership is emotional intelligence -- the ability to recognize, understand and manage the often invisible, human element in every business situation. In order to perceive others' emotions, you have to learn how to perceive your own. That's a hard trick to pull off if you're hellbent on not allowing yourself to feel anything.

Countless studies show that suppressing emotions leads to decreased social functioning: less social support, weakened team trust and overall lower social satisfaction. That sounds like the perfect recipe for destroying a good company culture before you even hire your tenth employee.

Instead of ignoring emotions, consider how you can use them to your advantage. On the front end, emotions can be used to prioritize: make tradeoffs, focus energy, follow through on promises, make tough decisions and learn from failure. On the back end, they can be used to motivate and inspire: build trust, strengthen relationships and get people moving.

Related: How Being 'the Emotional Type' Can Actually Help Your Entrepreneurial Career

Bottled emotions kill productivity.

Small business owners work around 53 hours per week -- that's 63 percent longer than the average worker. For entrepreneurs, the number can easily hit 90 hours a week. We flip rapidly through the long days to grind out as much as we can, juggling multiple roles and spreading ourselves thin.

To make those 60, 70 or 80 hours as efficient as possible, entrepreneurs have to fine-tune their schedules in order to manage and process large amounts of input. Productivity hacks, apps and strategies can help your business become a functioning machine, but once your system is tuned, the only place left to make productivity gains is between your ears.

Finding the perfect formula to optimize your schedule requires mindfulness. When feeling stressed, pause to identify the trigger instead of barreling through the discomfort. Actively holding back our emotions is hard work and taxing to the body. It's distracting, and reduces focus and clarity. Our gears start grinding together and slowing down our process.

Being tuned in to your emotional state is also incredibly helpful for what we like to call "gut instinct." Sometimes emotions can even identify red flags before your logical mind can. If you've ever felt reluctant about an idea without a clear rationale, you've experienced your emotions performing a gut-check. This intuition is invaluable, and can save both time and energy, but it's also near impossible without emotional honesty.

For your emotional response system to keep unlocking what your conscious, reasoning mind misses, you need to open the door to feeling. It's no coincidence that the most emotional animals on earth are also the smartest.

Related: An Emotional Elon Musk Lays Out Tesla's Future Plans and Admits He Has a Problem With Time

It's gonna suck. Don't make it worse.

For entrepreneurs, challenges are constantly compounding: long work hours, pressures from competitors, demands from investors taking a bet on your fledgling startup, uncertainty in decisions, constant judgment and responsibility for people's livelihood.

Elon Musk has said, "Running a startup is like chewing glass and staring into the abyss. After a while, you stop staring, but the glass chewing never ends"

But, many of us have a calling that we can't ignore. It's as much a curse as a blessing.

Sometimes that calling is going to suck. The lows are so unbelievably low, and they always find ways to sink a little deeper as time goes on. The odds are stacked against you from the start, and your competitors have all the advantages they need to bury you. And yes, you're likely to fail.

So, don't put your business at additional risk just because you are unwilling to break from social norms. The climb is already too steep to increase the incline another two degrees.

But, there's any easy way to improve your odds. Next time you're staring into the abyss, wondering what you did wrong, ask yourself this simple question: When's the last time I cried?







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For Women Looking to Start a Company, Here Are 3 Ways to Propel Yourself to Success

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From overcoming the emotional labor stigma to having a supportive partner, here are a few pointers to help you succeed.





5 min read





Opinions expressed by Entrepreneur contributors are their own.







I’ve started four or five companies in my life: I was a florist, owned a bath product company, ran two agencies and am now launching a skincare company, I’ve not only had to handle a series of issues that are unique to women but also watched and learned from other female entrepreneurs. It is unequivocally hard for anyone to start a company, but I think it can be a special challenge for women and not just because it’s hard to getting funding from VCs.

For women looking to start a company, here are three things you need to do right now.

1. Overcome the unpaid emotional labor stigma.

As a female founder, the hardest thing for me has been to overcome the “unpaid emotional labor” stigma. Unpaid emotional labor is the work that people do because they feel, socially or otherwise, it is required of them. For women, especially, this might include chores like the laundry, childcare or cleaning the bathroom.

I’m socially conditioned to not only want to be a good executive but also a good partner, who keeps a clean house, makes dinner and has a strong social circle. A huge amount has been written about the burden of emotional labor, and a dear friend of mine recently ­­came to me with a solution: “I just don’t do the things I don’t want to do. I don’t want to cook or clean and so our house is a mess and I use my oven for sweaters but I’m happy with it,” she told me. To which, another friend at the dinner table turned and said, “It’s true.” She wouldn’t fix the copier in the office, because she decided it wasn’t worth her time. (Instead, she had an intern do it and praised her for it.)

This burden put upon women to assume the role of copier repair person or house cleaner is even more significant when it involves women of color. A recent Harvard Business Review article, by Ruchika Tulshyan, explored this in detail and offered solutions for how to say “no.”

Related: How I Overcame Imposter Syndrome and Became the Leader I Was Meant to Be

Think of what you do and do not want to do with your time and cut out every task that you do not value. You shouldn’t have to clean the house or fix the copier just because someone has to clean the house or fix the copier.

2. Look to moms for inspiration.

I have had the great privilege of hiring moms who have had trouble getting jobs because they are … moms. The challenge moms have finding jobs, has always struck me as odd because I’ve found Moms to be extremely focused workers. In essence, they provide the opposite approach to what I consider the largest startup fallacy: more hours worked does not equal more success.

Related: 'You Can't Do Everything Well.' How This Advice Helped the Founder of TwoBirds and Hatch Focus Her Priorities.

Research conducted in 2015, found that within the first five or so years of their career, women who never have children substantially underperform those who do. Mothers tend to be more productive both before and long after the birth of their children. When that work is smoothed out over the course of a career, the paper found, moms are more productive on average than their peers. Moms tend to focus more on the tasks at hand and do more in the allotted timeframe.

Working in short bursts and then taking time to walk your dog, play with your child or do something for yourself, actually contributes to higher levels of creativity and a better quality of work.

The secret then, for all women is intense periods of work around which you can carry out the labors of your daily life.

3. At home, don't hold it all in.

The woman I know who are successful mothers, successful entrepreneurs and still, at the end of the day, whole humans are the ones who have partners, or a network, who embrace and encourage their entrepreneurial efforts. Research conducted in 2012 surveyed 121 female entrepreneurs and confirmed that the “support of husbands (or partners) is very important emotionally, financially, and in regard to home responsibilities.”

Related: Women Invest Differently Than Men and Get Better Results

To ensure that you and your partner are embracing your role as an entrepreneur, I recommend regular check-in sessions.

For my partner and I, check-in sessions means talking about our emotional labor and getting real about our hopes and dreams: the big dreams that you may even be afraid to say out loud about your business to yourself. That conversation often happens gradually and changes as your workload, your staffing and your business shifts and morphs. Because of this, I check in with my partner every few weeks and have found that for now, that’s a good rate of conversation. As this new company grows, it may need to be less or more but what’s important is that all of our feelings are allowed to be on the table -- next to the required chips and margaritas.

 

 

 

 

 

 







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How the New Tax Law Affects Private Equity and VC Firms

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Tax reform will greatly impact private equity and venture capital businesses. Are you prepared?





5 min read





Opinions expressed by Entrepreneur contributors are their own.







Six months after the Tax Cuts and Jobs Act (TCJA) was enacted, businesses are still trying to decipher its nuances and impact on their specific industries. The private equity sector in particular will be greatly affected, with immediate effects already underway.

It is imperative that private equity and venture capital firms understand how these changes will impact their funds, portfolio company investments, investors and management team. In this piece, we will explore the most important changes that will affect the private equity sector moving forward.

Related: How Amazon and Entrepreneurs Can Pay Zero Federal Income Tax, and Do So Legally

Fund impact

There is no denying that the carried interest rules are a topic of contention. The TCJA imposes limitations on long-term capital gain treatment on gains associated with a carried interest. Application of certain aspects of the new rules is the subject of debate, but generally for a taxpayer to receive long-term capital gain treatment related to gains associated with a carried interest, the underlying property sold must have a greater than three-year holding period. Gains related to carried interests with less than the three-year holding requirement will be reported as short-term capital gains. The rules do not apply to carried interests held by corporations; however, the IRS announced that it intends to issue "regulations clarifying that taxpayers will not be able to circumvent the three-year rule by using 'S corporations.'"

Private equity funds also should pay close attention to the different ways the TCJA will affect C corporations and pass-through entities, as it could impact the operations of such entities, the valuation of the investments at time of exit, and how such investments are structured going forward.

1. C corporations

The TCJA reduces the top corporate income rate from 35 percent to 21 percent, effective Jan. 1, 2018, and eliminates the corporate alternative minimum tax (AMT). It also places limitations on the use of net operating losses (NOLs), which could affect the valuation of entities with significant losses.

In lieu of two-year carry back and 20-year carry forward rules, NOLs arising after Dec. 31, 2017 have unlimited carry forward periods and are limited to 80 percent of taxable income, and the carryback provision is eliminated. This means sellers looking to benefit from transaction cost deductions (which create a NOL in the pre-acquisition year) will not be able to carry back NOLs to offset income earned in prior taxable years.

Related: 10 Tax-Savings Hacks That Small Business Owners Often Miss

2. Pass-through entities

The TCJA attempts to line up the effective tax rates for owners and investors of pass-through entities with the newly reduced corporate tax rate. Beginning in 2018, new Section 199A allows a 20 percent deduction from a taxpayer's share of qualified business income in a qualified business.

Unfortunately, the investment income that private equity firms generate does not meet the definition of "qualified business income," so this tax saving opportunity may not benefit all investors. However, they may find value in tiered structures, where the fund or an alternative investment vehicle can receive qualified business income from an investment in a lower-tier pass-through entity.

Portfolio company operations

Funds should also be aware of the TCJA's limitation of interest expense deductions when managing portfolio company operations. Beginning in 2018, the annual deduction of net business interest expense will be limited to the entity's interest income plus 30 percent of its adjustable taxable income. This is calculated at the entity level, and disallowed business interest deductions are carried forward by pass-through owners indefinitely.

Due to the fact that debt is often used by private equity funds in acquisition transactions, the limitation of interest expense deductions will have an impact on the overall cost of capital. In addition, the benefit of using blocker entities to shield tax-exempt and non-U.S. investors from adverse U.S. federal tax consequences may be reduced if such blocker entity can no longer fully utilize interest expense deductions to offset other income. Private equity funds may need to reconsider how they structure and finance acquisition transactions due to the imposition of the interest expense limitation.

Related: Under New Tax Law, You May No Longer Be Able to Write Off Those Client and Employee Perks

Changes to individuals' taxes

Changes affecting individuals could also have an impact on private equity investors and management team members. The largest changes come from the reduction of the top marginal tax rate from 39.6 percent to 37 percent, and the elimination or cutback of certain itemized deductions. The reduction of individual tax rates are currently set to expire after 2025.

Business losses for individuals are now limited to $250,000 per year (or $500,000 for joint filers) for tax years starting Jan. 1, 2018, though these limits also expire after 2025. The limitation applies to the aggregate of all personal and pass-through losses for the year from a trade or business, and as such, precludes individuals from deducting such losses from a management company or pass-through portfolio in excess of these levels.

Moving forward

Private equity firms and investors impacted by the TCJA should develop a plan to address any changes that may be made to effective tax rates, preferred operating and acquisition structures and Schedule K-1 disclosures.

The full effect of this new law generally applies on Jan. 1, 2018 and will not be officially measured until next tax season, but the sooner one can plan for and implement changes, the better. Understanding how the changes impact your business is the first step to creating the best plan for your private equity and venture capital endeavors. As always, speaking to a professional is the best way to tackle any changes you may face as the TCJA takes effect.







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25 Cool and Useful Podcasts, Books and Other Resources for Entrepreneurs in 2018

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Ever hear of Shopify's Business Name Generator? Or Rand Fishkin's new book, 'Lost and Founder'? Here are resources you need to know about.





10 min read





Opinions expressed by Entrepreneur contributors are their own.







A staggering 50 percent of all startups will fail within the first three years, according to information gathered by Insurance Quotes. Therefore, as an entrepreneur, you face a steep uphill battle that will test your business acumen, patience and motivation.

To help you along the difficult path of building a successful business, here are 25 podcasts, books and resources created by some of our preeminent business minds. Use them to help you build a business that will last generations.

Related: 5 Podcasts Every Entrepreneur Should Download Today

Podcasts

1. MFCEO Project Podcast. Andy Frisella built a $175 million empire from the ground up. By embracing the mindset of a warrior, he was able to weather the many storms that beset a life of entrepreneurship. In his podcast, MFCEO, Frisella, who usually charges $75,000 a session to share his business advice, offers listeners free insights that have helped him build a variety of hugely successful businesses.

MFCEO is the perfect listen for those interested in developing a mindset that will fuel personal and professional success.

2. How I Built This. The founders of WeWork, Wikipedia and Warby Parker have all appeared on this insightful NPR podcast. Listeners of How I Built This get the inside scoop on the ups and downs associated with building a profoundly successful business.

The host, Guy Raz, asks guests a wide variety of questions, from the basic to the highly technical. This podcast is an excellent choice for those interested in learning, from a variety of entrepreneurs who found success in unique ways.

3. Masters of Scale. Reid Hoffman was a member of the infamous PayPal Mafia and the founder of LinkedIn. Today, he is the host of Masters of Scale as well as a partner at Greylock Partners, an elite VC firm in Silicon Valley. Hoffman is an expert when it comes to turning businesses into billion-dollar companies. Thanks to his status, Hoffman is able to attract elite guests like Mark Zuckerberg and Reid Hastings (the CEO of Netflix). The conversations are always enlightening.

4. Recode Decode. Those interested in keeping up to speed with the latest in tech news need look no further than Recode Decode. The weekly podcast is hosted by tech journalist Kara Swisher. Swisher interviews tech founders, regulators, journalists and politicians to provide readers with a variety of perspectives on the relationship between technology and society.

5. The McKinsey Podcast. McKinsey is one of the world’s preeminent consulting firms. The $10 billion company hires elite business strategists who are tasked with solving some of the most challenging business problems. As a result, the company has produced a variety of ground-breaking studies, which are regularly reviewed on The McKinsey Podcast.

This is a great listen for those interested in keeping up with the latest business strategies. from marketing to finance, and everything in between.

6. SaaStr Podcast. SaaS stands for software as a service. It’s a business model employed by tech giants like Hubspot and Salesforce, and is becoming increasingly popular among B2B entrepreneurs. SaaStr was founded by entrepreneur and investor Jason Lemkin. What originated as an annual event in San Francisco has morphed into a media company that features professionals, founders and investors who discuss marketing and sales strategies.

7. HBR Ideacast. The Harvard Business Review is the media organization associated with Harvard Business School. The HBR Ideacast features Harvard professors, business practitioners and scholars, who discuss a variety of research-based findings that can help entrepreneurs create healthier businesses more quickly.

8. The Tim Ferriss Show. Entrepreneur Tim Ferriss was an early investor in a variety of successful startups, including Uber. He is the author of The Four Hour Work Week, and also hosts The Tim Ferriss Show.

On the show, Ferriss shares his secrets to designing a hyper-productive life that allows him to feel both professionally and personally fulfilled. It’s a great podcast for those interested in picking up a few tips and tricks that can make a big difference in the long run.

Books

9. The Hard Thing About Hard Things. Ben Horowitz sold his company, Opsware, for over $1 billion in 2007. He went on to co-found Andreessen Horowitz, a VC firm that has invested in Airbnb, Box and Facebook. Horowitz shares his hard-won insights about what it takes to run a successful startup in his best-selling book.

The Hard Thing About Hard Things is a great read for entrepreneurs who don’t have much time to spare, as the chapters are short and written with a focus on action.

10. Crossing the Chasm. What’s required to take a niche product and make it go mainstream? Crossing the Chasm answers this question in gripping detail. Author Geoffrey Moore uses research and case studies to formulate a theory of how most organizations can develop a series of mainstream anchor customers from which they can penetrate high-value customer segments.

This is a great read for entrepreneurs who have built a successful small business and now want to scale up.

11. Good to Great. “Good is the enemy of great.” That’s the theory presented by Jim Collins in his comprehensively researched business book, Good to Great. Collins, along with a team of researchers, studied a handful of publicly traded companies that were able to transform from good businesses to outstanding businesses in a relatively short period of time.

The research presented in the book provides entrepreneurs with a variety of actionable insights that can quickly be applied to nearly any business with noticeable results.

12. The Innovator’s Dilemma. Entrepreneurs who are interested in building disruptive businesses should read The Innovator’s Dilemma to understand the perils large organizations face when nearing maturity. The basic insight: It’s very difficult to steer a cruise ship in a new direction, but a speedboat is far more nimble.

Related: The 5 Books Billionaire Bill Gates Recommends for Summer Reading

The Innovator’s Dilemma provides readers with examples of mature organizations that were able to disrupt themselves before others did it first. That strategy might inspire intra-preneurs  (entrepreneurs within established companies) to encourage their organizations to push the envelope.

13. High Output Management. Though he may not be a household name, the late Andrew Grove was a legendary businessman among entrepreneurs in Silicon Valley. Grove was the CEO of Intel, and served as a mentor to the likes of Steve Jobs and Ben Horowitz (among many others).

In High Output Management, Grove outlined a helpful framework for managers to make their people as productive as possible. The book is focused on the practical, such as how to conduct an effective one-on-one meeting.

14. The Lean Startup. Build, measure, learn. That's a deceptively simple framework that has been embraced by a variety of innovative companies, like Intuit and Dropbox. In The Lean Startup, author Eric Ries provides readers with an effective framework to quickly find product–market fit. The book has become required reading among tech teams  interested in iterating rapidly.

15. Lost and Founder. Rand Fishkin, the co-founder of Moz, created hise $50 million software business through trial and error. In his new book Lost and Founder, Fishkin provides readers with an honest portrait of what it’s like to be an entrepreneur, and offers practical advice that can help them avoid some of the mistakes he made in building a successful tech startup.

16. How to Win Friends and Influence People. Dale Carnegie was a legendary business writer. Though How to Win Friends and Influence People was first published as long ago as 1936, the principles it outlines are as relevant as ever. This is still a great read for those interested in understanding how they can form meaningful professional relationships that lead to improved business outcomes.

Resources

17. "Mastering Data and Analysis in Excel." We live in a world where the ability to collect and analyze data is becoming increasingly important. Those businesses that are best equipped to use data as a way of expediting the decision-making process are more likely to win in the long run.

As an entrepreneur, it is important to have a good understanding of business analytics and to be capable of running analysis.

This Coursera course was created in conjunction with Duke University professors. It promises to quickly bring participants up to speed so they can apply its principles to real-world problems.

18. "Reforge." Brian Balfour was the VP of Growth Marketing at Hubspot before founding Reforge, an online course about growing tech businesses. In the course, Balfour and other growth experts like Andrew Chen, a former Growth lead at Uber, teach students about the principles used by some of the world’s most successful startups.

19. "Intercom on Starting Up." The successful startup Intercom produces a live-chat tool beloved by startups across the globe. They share some of their knowledge in their ebook Starting Up. The tool is an excellent resource for entrepreneurs interested in founding a tech company.

20. Backlinko Link-Building Case Study. Despite the rise of voice search, good old search engine optimization is still an important aspect of building a meaningful online presence. Backlinko provides a variety of helpful blog posts and ebooks perfect for those who are interested in inexpensively reaching a target audience.

This article on link-building best practices is a great way to implement a tried and true SEO strategy that will likely produce meaningful results.

21. Usability Hub. Regardless of what you’re selling, your website needs to be well designed. Otherwise, all of the work you put into driving traffic will be for nothing. Usability Hub allows you to test various website designs and copy with an online focus group. The feedback will allow you to develop an effective website that will convert visitors en masse.

22. Geckoboard. As Peter Drucker once said, “What gets measured gets managed.” Geckoboard helps you to inexpensively measure what matters, thanks to a customizable dashboard that can be easily displayed on a TV or monitor.

23. Unbounce Landing Page Analyzer. Landing pages are a key component of user onboarding. Unbounce offers entrepreneurs access to a free landing-page grader, which makes it easier to design user-onboarding flows that work flawlessly.

24. Website Grader. Hubspot is a $3 billion software company that produces a variety of marketing and sales products for small-to-medium-sized businesses. Its free Website Grader surfaces SEO and design insights, making it easier for entrepreneurs to create a stunning online experience for prospects and customers.

25. Business Name Generator. It’s hard to build a successful business without having a good name. Shopify’s Business Name Generator helps entrepreneurs quickly find a business name that isn’t yet taken. It can save you hours of surfing GoDaddy to find an appropriate URL, and let you can spend your time with the other resources listed in this article.

Related: The 11 Best Online Courses You Can Enroll In Today Under $10

Launching a successful startup is never easy. By using the tools and resources outlined in this article, you’ll have a leg up on competitors forced to learn business best practices the hard way.







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How to Invest in Your Happiness

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Perhaps second only to love, money is probably one of the most popular subjects when it comes to quotable quotes. We love to talk about it, because money makes the world go around. It’s with money that we can aspire to live better lives filled with massive mansions, fast sports cars, and the fanciest new toys and gadgets on the block.


A common turn of phrase that you’ve likely heard before is that “money is the root of all evil.” In the movie Boiler Room, we’re told that “anybody tells you money is the root of all evil doesn’t [expletive] have any. They say money can’t buy happiness? Look at the [expletive] smile on my face. Ear to ear, baby. You want details? Fine. I drive a Ferrari 355 Cabriolet. What’s up? I have a ridiculous house in the South Fork. I have every toy you could possibly imagine. And best of all, kids, I am liquid.”



You know the popular saying that money can’t buy happiness? Actor and comedian Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”


Some people will tell you that money (and the pursuit of money) is a necessary evil, one that we need to keep a roof over a heads, food on the table, and a big screen TV in the living room for binging on Netflix original programming. A joke that I once heard was that while money itself may not be able to buy you happiness, it can certainly buy you the expansive oceanfront property with unobstructed happiness views.


But I digress.


And all kidding aside, I don’t think anyone reading this blog is taking on any sort of “greater than thou” perspective on the subject of money. We want it and we want all the things it can buy and we shouldn’t feel ashamed for desiring wealth. We just need to think about money in a slightly different kind of way.


The way that money can be used to buy happiness, so to speak, is that it can provide you with the freedom to no longer worry about money. And this can easily be applied on a number of different levels, each of which is unlocked as you accumulate varying levels of wealth and earn varying levels of income. If you’re struggling and living to paycheck to paycheck, you probably should avoid eating out too often, for example. By contrast, if you are reasonably financially secure and have enough of a buffer, you can probably eat out as often as you’d like.


And when you get to the restaurant, you can order the steak if that’s what you want to eat. It’s not about the money, per se, as much as eliminating (or at least minimizing) the impact that money has on your decision making process. If you want the latest iPhone and you know that you can easily afford it, then you won’t give a second thought about ordering it. If you’re still saddled with student loans and credit card debt, that’s probably not the wisest solution.



To this end, there are effectively two very big ways that you can invest in your happiness. First, you want to reduce (or eliminate) the burden of debt. If you know that you owe money, that’s always going to sit in the back of your head and it should have an impact on your decision making process. That’s only responsible. That’s why you should never pay for something on a credit card that you couldn’t have afforded to pay for in cash. We’ll ignore the tangential topic of “smart debt” for the sake of simplicity, at least for now.


As an extension of this, after you’ve eliminated the burden of debt, you should get to the point where you are not only accumulating wealth, but the money should be working for you. Depending on your level of risk tolerance, this could take on all sorts of different forms and it’s probably something you should discuss with your financial advisor (or similar professional). When you invest in your child’s college fund or your retirement fund, you are providing a greater sense of financial stability and financial independence, because you won’t have to worry about paying for little Timmy’s education or funding your later years (if you ever retire at all).


The second way to invest in your happiness is to invest in yourself. If you feel like you are progressing and growing as a person, you’re going to be happier. These could be professional development programs, personal coaching programmings, fitness courses, or any number of other possibilities. This is going to vary considerably from individual to individual. Learning and exploring your interests and hobbies, professional or not, helps to bolster your internal sense of self-worth and how much you value yourself.


This is very different from the fleeting joy you may experience when you buy “things.” It’s certainly exciting when you get your hands on the newest iPhone, for example, but that sense of joy fades quickly as it just becomes another part of your day-to-day life. But investing in yourself is something that pays dividends for years to come. And investing in your financial independence and security is something that can alleviate you from worrying about money, which in turn leads to more sustained happiness too.


Money can buy happiness. You just have to know how to spend it.


Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!



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3 Powerful Lessons From Women With Ambition

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While the world is still dismissive of women with ambition, plenty of female power players are hoping to change that.





6 min read





Opinions expressed by Entrepreneur contributors are their own.







While the world is still dismissive of women with ambition (the word is seen as a positive in men and a negative in women), plenty of female power players are hoping to change that.

The key issue: likability. Women with ambition are seen as “unlikable,” according to a Columbia Business School study. It’s not exactly a revelation, but the gender bias needs to be addressed.

Powerful women are doing exactly that. Cindi Leive, Glamour’s former editor-in-chief, says “Let’s resolve to redefine likability to include women who want things, badly, for themselves and for others.” In other words, women who are ambitious.

Related: What You Can Learn From These 3 Celebrity Women on Using Social Media for Social Good

Here are three business lessons entrepreneurs can learn from women with ambition who are challenging what it means to be likable -- and succeeding:

1. Trust your instincts.

Image Credit: Karwai Tang | Getty Images

Reese Witherspoon says she believes the world would change if women were encouraged to be more ambitious.

When Witherspoon started her own film production company to tell women’s stories, she was told there wasn’t a market for female-driven material and her business wouldn’t survive more than a few years. She took it as a challenge. Big Little Lies, the hit HBO drama she produces, took home eight Emmys for its first season, and her production company, Hello Sunshine, is a powerhouse.

Apple recently purchased three female-centric Hello Sunshine projects, including a series about morning news show hosts that is said to be one of the most expensive deals in TV history — $240 million for 20 episodes. Apple is betting that Witherspoon’s instincts about projects will lead to a huge ROI, helping it compete with Netflix, Hulu and Amazon. Witherspoon’s ambition isn’t just changing the gender landscape in media; it’s also generating an enormous profit.

Witherspoon’s success with Hello Sunshine carries an important lesson for entrepreneurs: Trust your gut and make things happen for yourself. Witherspoon knew she wasn’t the only person in the world craving female-centric stories. So, when she was discounted, she didn’t take no for an answer.

Related: Should You Take Business Advice That Contradicts Your Instincts?

Trusting your instincts doesn’t mean that just because you have a good idea, it will magically generate a profit. Witherspoon didn’t simply know in her gut that stories about women were both needed and profitable, then sit around waiting to be handed a producing gig. She read books to find material she wanted to produce, got on the phone and called studio heads until she found someone who would listen to her vision. And when she finally got a meeting, she had done her research and was fully prepared to successfully pitch her ideas.

Translation?  Follow your instincts, and also put in the work.

2. Dont ask for permission.

Image Credit: Frederick M. Brown | Getty Images

 

Writer-producer-actor Mindy Kaling is fiercely blunt about women having ambition: “‘Why the f**ck not me?’ should be your motto.” No more putting yourself and your abilities down, thinking someone else deserves your dream. If you’ve put in the work, you deserve success, and if it’s not handed to you, then you make it happen.

Kaling didn’t become a writer and producer on The Office and The Mindy Project (the latter of which she also created and starred in) by politely waiting to be offered authority.  She went out and seized it.  As Kaling puts it, “I love women who don’t ask ‘Is That OK?’ after everything they say.”

Related: Wonder Women Don't Ask for Permission to Make Big Moves

Women have a tendency to put others on a pedestal while downplaying their own strengths. Not Kaling, whose TV namesake quips “It’s so weird being my own role model.”

If you’re an entrepreneur struggling with finding the confidence to consider yourself your own role model — or make your business goals a reality — Kaling has some stellar advice: Put in the effort. Work really hard, harder than everyone else around you. Work, Kaling says, until you “know your sh*t.” 

If you’ve put in the hours, Kaling believes you’re wholly allowed to feel entitled to your career goals: “Entitlement is simply the belief that you deserve something.”

When you know you deserve something, you don’t ask permission to take charge — you simply do it.

3. Flaunt your success.

Image Credit: Mike Pont | Getty Images

Fashion designer Tory Burch tells women to embrace ambition and uses her Tory Burch Foundation to empower women entrepreneurs. Burch, listed as one of Forbes’ Most Powerful Women in the World, believes we need to rebrand how women with ambition are perceived so that more women-owned businesses can thrive. 

To that end, Burch has created a Fellows Program that gives out grants and provides support to female-led businesses. Two of her fellows have seen their businesses make over a million dollars.

Burch takes issue with the fact that only 4.6 percent of Fortune 500 CEOs are women and vehemently believes that women hiding their ambition is no way to achieve gender parity. Quite the opposite. Burch’s “Embrace Ambition” campaign is designed to empower women to fully own their ambition — and reject the idea that ambition is only a positive word when applied to men.

Entrepreneurs can take a lesson from Burch: When you become successful, don’t hide your success -- flaunt it!

Your business is more likely to succeed if you make a point of promoting your accomplishments -- not by bragging but by having the confidence to share stories of your success. Did you break the ice and land a new client by bonding over your mutual love of adopting animals? Did you give a bold, daring speech and get a standing ovation? Confidently share your achievements because success breeds success.

Related: 8 Proven Habits for Ultimate Success

Women have a reputation for downplaying their own strengths and waiting for others to praise them rather than praising themselves. If you’re having difficulty embracing your ambition and flaunting your success, turn to a platitude from your childhood: Practice makes perfect.

Vocalize your strengths and loudly declare to the world how amazing you are until you start to believe it yourself. And help other women along the way. Applaud your female peers to give them the confidence to applaud themselves. Women supporting other women is key to more women succeeding in business, particularly in leadership roles.

 







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What Jobs Really Offer Equal Pay?

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Here are the few jobs that have successfully removed the gender pay gap.





3 min read






This story originally appeared on Due




Most logical people would argue that two people doing the same job should earn equal pay, but we know that is not always the case. In many roles at many companies, women are paid less than men for doing the exact same thing, which is known as the gender pay gap. While we know this is wrong, a number of professions actually do offer gender pay equality. If you want to know what jobs have successfully removed the gender pay gap, follow along to learn more.

How bad is the gender pay gap?

The Bureau of Labor Statistics reports that, on average, women make 83 percent of what men do across all industries. The worst profession for women is in the legal industry, where women make a little over half of what men earn. Sales, security, production and personal care professions all offer women 25 percent of what men earn, or worse.

In fact, according to the 2016 report (based on 2014 data), there was no industry where women made as much as men for the same job. The best was construction and extraction related jobs, which offer women 91.3 cents for every dollar male counterparts bring in.

But it is not all doom and gloom. Researchers are working on understanding causes of the gender pay gap and identifying solutions. But in the meantime, there are some great opportunities out there where women do get their fair share, according to BLS data from 2016.

Industries with equal gender pay

The 2016 BLS study found that on average, women make 82 percent of what men do on average. But a few jobs stood out where women make equal or more than their male counterparts. Women workers for the win! Here is a list of professions where women can expect equal pay, with data from the Bureau of Labor Statistics:

While these jobs may not all be the most desired in the world, there are some great professions on here with solid earning potential. For example, the average physical therapist makes $85,400 per year (2016 BLS data). That is a great income level no matter your gender. If you are trying to overcome a gender wage gap, the small 3 percent gap isn't a huge hurdle to overcome.

Combat the gender pay gap in your business

If you are a male and lead an organization, do your part to promote gender pay equality. You have access to all data and have the power to instantly solve the gender pay gap in your business. Of course, that does come with some costs. But these are costs that should have been happening all along! If you already offer fair and equal pay among your employees, kudos. You are doing the right thing.

If you really want to make a difference as a man in business, start a business and ensure fair pay practices across genders. If you are a woman, consider starting your own business, as women-owned businesses are often quite successful! And if you are not a business owner, be an outspoken advocate for equality in the workplace. Rome wasn't built in a day, and this problem won't be solved in one. But with a long-term focus on fixing the gender pay gap, a solution is attainable.

(By Eric Rosenberg)







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Celebrity Chef Anthony Bourdain Found Dead at 61. 3 Things to Know Today.

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Stay in the know in 60 seconds.





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Celebrated chef, author and television personality Anthony Bourdain was found dead Friday morning in France. He was on location shooting his CNN series "Parts Unknown." The network confirmed the cause of death as suicide, just three days after fashion designer Kate Spade reportedly took her own life. 

 

Suicide is a significant public health issue, and it’s important to discuss it openly and honestly. If possible, talk to loved ones about how you -- and they -- are feeling. You can reach the National Suicide Prevention Lifeline by calling 1-800-273-TALK or visiting SuicidePreventionLifeline.org, and you can reach the Crisis Text Line -- a free, 24/7 text message support service -- by texting 741-741.




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Ex-Convicts Make the Best Entrepreneurs. Here Are 3 Reasons Why.

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Think about it: They're expert bootstrappers, comfortable with unknown situations and likely to have a healthy disregard for 'the rules.'





6 min read





Opinions expressed by Entrepreneur contributors are their own.







According to a recently published U.S. Bureau of Justice study, 76.6 percent of the prison inmates released in 2005 were rearrested within five years. That means that for every 100 inmates of the 404,638 prisoners in 30 states researchers studied, more than three-quarters were locked up again.

Related: How This Ex-Con Started From Nothing to Build a 7-Figure Business

That's a staggering statistic about recidivsm given that the United States makes up 5 percent of the world's population overall, and accounts for 25 percent of the world's incarcerated population (as shown on the website of The Last Mile, an organization I'm involved with, which goes into prisons to teach inmates skills).

This and related statistics have garnered national attention. So much so that a new prison reform bill passed the House 360 to 59, this month, in a rare show of bipartisan agreement, the National Review reported.

That bill will probably die in the Senate, the article noted. And, despite the fact that President Trump and Kim Kardashian West recently staged a selfies photo op at the White House to push prison reform (and Trump this week commuted the life sentence of an inmate Kardashian championed), these events offer little value for the vast majority of ex-convicts leaving prison.

Before I myself was locked up, I co-founded and built a megamillion-dollar business. But when I was released, I couldn't even get a Starbucks job because of my record and was forced to reembark on entrepreneurship without a backup plan (the reason I created a Facebook group for other ex-convicts needing mentorship when starting off). 

Luckily, prison prepared me for entrepreneurship even more than I could have prepared earning an MBA. And that's a fact which has cemented my belief that ex-convicts make amazing entrepreneurs because of three qualities prison has instilled in them:

Experts in bootstrapping 

As if prison riots, crappy living conditions and the absence of the internet weren’t punishment enough, the average prisoner gets a rationed state diet of fewer than 1,300 calories per day (a Sprinkle's cupcake has more calories).

In fact, every prison inmate gets the absolute bare minimum issue of required items: typically a 2-inch golf pencil, a 2-inch toothbrush, state-issued toothpaste, a roll of toilet paper, a pair of pants, a pair of boxers, two pairs of socks, an undershirt, an over-shirt and a small towel. And, that's it.

This minimum outlay will leave you cold, starving and struggling. You can buy commissary items, but they're expensive, and if you don't have any outside support, you're out of luck. 

Related: 3 Reasons Former Inmates Make Great Entrepreneurs

Subsequently, each inmate becomes his or her own upstart, an entrepreneur by circumstance rather than choice. The goal is to figure out a hustle that will generate more resources. Inmates have to be relentlessly innovative and are forced to bootstrap their limited assets to maximize their resources. "Hustle," therefore, can mean anything from running a sports book, offering tattoos and carving sculptures from soap to stenciling portraits onto bandanas and selling pics of their exes (actually a very popular hustle).

The point is that an inmate is forced to operate at his or her most optimal efficiency, leveraging those already-scarce resources. How does this apply to entrepreneurship? Bootstrapping is a vital skill for any newly formed startup. 

Comfortable with the unknown

The prison journey is not a linear trip, but rather a dynamic combination of unknown stops and experiences. An inmate is constantly moved around the system, from unit to unit, sometimes prison to prison and presented with new people and scenarios throughout his or her prison stay.

The only certainty is uncertainty. For me, figuring out how to adapt to the changing environment and changing scenarios, empowered me to get comfortable with the unknown. 

Startups operate in the same way. Every day presents a new challenge, a new obstacle, which has to be figured out and overcome. There's no road map for doing prison time, and certainly no road map for building a startup. 

Living with uncertainty allows inmates to be fluid with expectations and helps them them roll with the startup punches. Plus, the experiences prison presents inmates with are much more severe than anything they'll face as entrepreneurs.

For instance, being in prison sometimes means actual threats to inmates' lives versus the startup world -- where the biggest issue is the risk that (oh no!), they'll fail.

The mentality inmates develop inside prison can effortlessly propel their startup careers once they're out. 

Likely to have a healthy disregard for rules

Dissecting the entrepreneur versus the ex-con, I've found more similarities than differences. The most notable trait I've found? Their mutual, and healthy, disregard for rules. 

For the typical entrepreneur, a healthy disregard of rules has been the defining moment in his career, where he pushed the envelope of what society dictated and built a business where one did not previously exist. 

For the ex-con, who took that rule-breaking thing too far, a disregard for the rules has created an everlasting mark on her record and created obstacles that she will have to deal with for the rest of her life.

For the enlightened inmate who can harness his or her ambition and direct it toward a positive goal, disregard can be the ultimate power. A healthy disregard for rules can translate into a powerful motivating force. When harnessed and properly used, it can lead to unparalleled success in the system once the inmate is freed.

But this disregard needs to be harnessed and used for good; otherwise, it will become the reason for that high rate of recidivism previously described. A disregard for the rules can be the defining quality behind a statistic that can fall on either side of the bell curve. 

In sum, there's no debate that prison reform needs to happen. Prisons do not rehabilitate; they create scenarios that set up those returning citizens for failure. Simply put, ex-convicts can't get jobs because of their records. And, bereft of a steady income, most of them lack the resources or support to live a normal life. So, what are their options? A return to crime is one. Entrepreneurship is another. 

Related: Meet the Company Creating Jobs for Former Gang Members

That's why we entrepreneurs need to be teaching more ex-convicts how to build businesses and become positive influences in their communities. That kind of activism could be an actual and realistic solution for achieving true prison reform. 






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Mental Illness May Plague Entrepreneurs More Than Other People. Here's Why (and How to Get Help).

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One entrepreneur walks us through her struggle with the anxiety and depression that affects so many, as has come to light after the tragic deaths of Anthony Bourdain and Kate Spade.





7 min read





Opinions expressed by Entrepreneur contributors are their own.







In seven years of running a startup, I experienced just about every emotion entrepreneurship has to offer: the adrenaline of launch; the calm energy of focused flow; the brittle, jittery high of riding a 2 a.m. work jag; the terror of feeling the mask slip, of telling an upbeat story to customers as panic churns in your guts; the grief of failure—and the relief of failure, too; the ghostly lost-limb feeling that asks, Who am I if I’m not running this business?

However, my mental health résumé is a lot longer than my entrepreneurial one. I’ve been dancing a medicated tango with depression and anxiety since childhood. I’ve racked up just enough time in the other wing of the hospital to be a bad life insurance prospect. I don’t have a formal ADHD diagnosis, but I suspect a clinical psychiatrist would take one look at my school records—a tale of epic disorganization stuffed under a mattress of high achievement—and call it like it is.

I often felt like my unruly brain made me an outlier in the startup world. But as it happens, faulty mental wiring like mine isn’t uncommon among entrepreneurs. A growing coterie of scientists—psychologists, economists, management experts, business school professors—are taking a long overdue look at the mental health of entrepreneurs. Their conclusion: Mental disorders are not only common but may actually fuel the entrepreneurial drive.

“These mental health conditions are accompanied by positive traits that enable entrepreneurs to excel,” says Michael Freeman, executive coach to entrepreneurs and clinical professor of psychiatry at the University of California–San Francisco School of Medicine. Take ADHD, a condition that research suggests is more prominent among entrepreneurial types. “If you have ADHD, two of the positive traits are a need for speed and an interest in exploration and recognizing opportunities,” he says. “[You have] an ability to act without getting stuck with analysis paralysis.” 

In a study published this year, Freeman’s research team found that entrepreneurs report elevated levels of ADHD, depression, and substance use.  Another recent study discovered a link between entrepreneurial tendencies and traits associated with bipolar disorder. “One of the things we’ve found pretty consistently is that people with bipolar disorder tend to have very high levels of ambition and a willingness to persevere toward goals,” says a researcher on that study, Sheri Johnson, a psychology professor at the University of California–Berkeley and an expert on bipolar disorder.  

Symptoms and traits are not the same as a diagnosis, of course, and the effort to understand the relationship between diagnosed mental disorders and entrepreneurship is still in its infancy. But scientists are making gains. In one of the biggest studies on mental disorders thus far, the results of which were published last year in the IZA Institute of Labor Economics, researchers surveyed 9,800 college students in the Netherlands and found that students diagnosed with ADHD were almost twice as likely as other students to start a business.  (That’s not to say they’ll actually succeed—which is a matter for further study.)

One of the biggest unanswered questions is just how prone entrepreneurs are to mental issues. There is plenty of anecdotal evidence that mental disorders are more common among entrepreneurs than in the population at large but little hard data currently available. 

To test that hunch, Freeman and several of his colleagues conducted a study, surveying 242 entrepreneurs and 93 control subjects. Nearly half of the entrepreneurs reported having at least one mental health condition, a rate significantly higher than in the control group. The entrepreneurs also reported having more mental illness in their immediate families than controls, suggesting that traits that drive entrepreneurship might be inherited, and linked to mental disorders. 

The results of that study weren’t officially published until this year, in Small Business Economics, but Freeman and his team released a draft in 2015 so their findings could be part of a broader conversation about entrepreneurship and mental health. “My main goal was to raise awareness of mental health among entrepreneurs, particularly those who might be suffering, so they can normalize the experience and then get help if they need it,” he says. It also goes without saying that some forms of mental illness can be catastrophic if left unchecked. A certain amount of gregarious optimism is helpful to an entrepreneur pitching VCs, but at higher levels, it can edge into destructive mania. And some bipolar entrepreneurs can fall into full-blown depression—which is debilitating to a leader.

“One day you notice that nothing makes you happy, you’ve lost your motivation, your energy is low,” says Freeman. “Accept that that means you’re depressed and you have to deal with it. That is the responsible thing to do, not only for yourself but for your investors, employees, and family as well.”

As science paints a clearer picture of how mental health differences shape and drive entrepreneurs, the business world itself has begun to grapple more seriously with issues of mental health. In blog posts and articles, founders are “coming out” about their struggles with anxiety, depression, and suicidal impulses. It’s a movement fueled partly by tragedy, following in the wake of several high-profile suicides in the tech startup world, but also infused with a spirit of optimism. 

That kind of openness about the positive and negative aspects of mental health issues is good for everybody, Freeman says. There’s a growing awareness that struggling with mental health—and benefiting from those mental health traits—is normal for entrepreneurs, and that it’s OK to get help. “In my view, the next horizon we need to get to is how to help investors be OK about this,” Freeman says.

UC Berkeley’s Sheri Johnson would like to see incubators and business schools place a greater emphasis on delivering effective mental health support for entrepreneurs. “Can we at least broaden exposure to this topic in business training?” she says. “Can we help VCs be a little bit more aware of it? Can we help corporate structures be a little bit more aware of it? Can we develop best-practice guidelines?”

Johan Wiklund, a professor of entrepreneurship at the Whitman School of Management at Syracuse University, who is studying entrepreneurship and ADHD, wants to go even further in embracing entrepreneurial neurodiversity. “I’m interested in starting an incubator for people who are, you know, different,” he says. “It seems to me all incubators look the same and cater to the same population.”

We still have a long way to go, both in research and in practice. But as an entrepreneur touched with fire myself, it’s reassuring to know that these conversations are happening, and that I’m not alone.

“Most people would not do what you did and start a new business,” Freeman tells me, adding: “Everybody knows you have to be a little crazy to be an entrepreneur.”

If you are thinking about suicide or self-harm, please call the National Suicide Prevention Lifeline at 1-800-273-TALK (8255) or text the Crisis Text Line, a free text message service available 24/7, at 741-741.







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Celebrity Chef Anthony Bourdain Found Dead at 61

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The chef, author and TV host died in France while shooting his CNN series "Parts Unknown."





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Anthony Bourdain, the celebrated chef, author and television host who spent nearly 20 years illuminating cuisine and culture from the corners of the world, was found dead Friday in his hotel room in France. He had been shooting an upcoming episode of his CNN series “Parts Unknown.”

Eric Ripert, an award-winning French chef and Bourdain’s close friend, found him unresponsive on Friday morning. The network confirmed the cause of death as suicide. “Tony will be greatly missed not only for his work but also for the passion with which he did it,” wrote CNN president Jeff Zucker in an email to employees.

Bourdain’s success as a global food icon can be attributed in part to his fierce loyalty to his own standards. “I’m willing to accept less of an audience or maybe no audience rather than suck,” he told Entrepreneur in 2016. He was known to walk away from potentially exploitative situations and say no when people asked him to do something derivative. Bourdain also believed that people shouldn’t fake it or play it safe -- instead, he championed creativity and authenticity. And he loved his job. “I have the best job in the world,” he told The New Yorker in 2017. “If I’m unhappy, it’s a failure of imagination.”

News of Bourdain’s death comes just three days after fashion designer Kate Spade reportedly took her own life in New York -- and on the heels of a rise in suicide rates across the U.S. in recent years, according to the Centers for Disease Control and Prevention (CDC).

Suicide is a significant public health issue, and it’s important to discuss it openly and honestly and stay informed about warning signs, which are listed here. You can reach the National Suicide Prevention Lifeline by calling 1-800-273-TALK or visiting SuicidePreventionLifeline.org, and you can reach the Crisis Text Line -- a free, 24/7 text message support service -- by texting 741-741.







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Top 25 Digital Marketing Articles – Week of 06/08/18

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This week’s roundup of top digital marketing articles includes tips to grow your Email lists, improve SEO rankings using On-page techniques, and how to use Social Media effectively for your business.


Learn how to increase leads using CRO tactics, and rank higher in Local Search. We’ve covered all of this news and, much more, below!


From the UpCity Blog:


Content Marketing:


  • Ruth Hawk offers valuable tips to create search engine optimized Content.

  • Tiffany Watts discusses how strategies such as performing keyword research and using social media for widening the reach, can help marketers create Content from an SEO standpoint.

  • Jan Gordon emphasizes the need to make blog Content an essential part of your marketing strategy.

Conversion Optimization:


  • Follow the valuable tips from Jake Sapirstein to enhance your Conversation Rate Optimization efforts.

  • Learn how to increase leads and revenue using CRO tactics, from Erik Solan’s blog.

Email Marketing:


  • John Lincoln draws special attention to innovative strategies that can grow Email lists.

  • Jobin John offers guidance to overcome the challenges of cold Emailing, and build a successful business using a cost effective strategy.

  • Theo Lucas offers Email Marketing tips to build long lasting customer relationships.

  • Kyle Nordeen highlights how readability can improve your Email engagement rates. 

Local Optimization:


  • Rtindula discusses how techniques such as responding to reviews and using proper schema markup, can enhance your Local SEO efforts.

  • Learn how Local Search Optimization can help marketers increase their customer base, from Charles Leveillee’s blog.

Mobile Optimization:


  • Marcus Tober’s blog provides answers to frequently asked questions on Mobile first indexing.

  • Learn how Mobile first indexing can affect your search rankings, from Greer Lemnah’s blog.

Reputation Management:


  • Parikshit Khanna highlights the importance of Online Reputation Management for any business.

Search Engine Optimization:


  • Learn how to use social media strategies for enhancing your SEO efforts, from Jeff Stec’s blog.

  • Bobbie Maciuch discusses how SEO can help marketers to reach their target audience, drive traffic to websites and increase sales in a cost effective manner.

  • Raveen Paswan offers valuable On-page SEO tips to improve your rankings.

Social Optimization:


  • Jennifer Kelly outlines the best practices to use Social Media for your business.

  • Jennifer Tapati discusses how Twitter polls, Facebook contests and blogging can help marketers to grow their businesses.

  • Learn how the synergy of Social Media and email marketing can help marketers to revamp their brands, from Nera Cruz’s blog.

  • Linda Musselwhite highlights how Social Media Marketing can provide insights into your target market, generate sales and increase brand awareness.

  • Follow the tips from Vishal Gupta to enhance your Social Media Marketing efforts.

UX/UI:


  • Abhishek Yadav draws special attention to the essential elements of UI and UX Development.

  • Laura Geley busts the myths on web accessibility and highlights its importance from a UX standpoint.

Web Design:


  • John Vargo offers useful Web Design tips for developing a high performing website from an SEO standpoint.



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The First Black Woman to Own and Run a Billion-Dollar Company Says That Trusting Yourself Is Key to Success

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The ActOne Group founder and CEO Janice Bryant Howroyd shares the mindset that helped her build an international business over the course of a four-decade career.





7 min read









In this series, Open Every Door, Entrepreneur staff writer Nina Zipkin shares her conversations with leaders about understanding what you have to offer, navigating the obstacles that will block your path, identifying opportunity and creating it for yourself and for others.

Janice Bryant Howroyd didn’t set out to be an entrepreneur, but a taste of being in charge changed everything. She's since made history, becoming the first African American woman to run a company that makes more than $1 billion a year, which has garnered her a net worth of $420 million.

In 1976, with $900 to her name, she headed to Los Angeles to see her big sister and got a temp job working as a secretary for her brother-in-law at Billboard, while she decided what she wanted to do full time. But when a conference sent her brother-in-law to Europe, Howroyd got to run things while he was gone.

“When he returned he did not recognize his office. But he did recognize that it was functioning better. He was the one who recommended that I consider hanging my own shingle,” the Tarboro, N.C., native recalls to Entrepreneur. “I did not come West to find my pot of gold. … I didn't find the job I was looking for, so I created my job. It just so happens that it was in the business of helping other people to achieve the jobs and careers they want.”

With that experience in her back pocket, in 1978 she officially set up shop in Beverly Hills and launched human resources firm The ActOne Group. Forty years later, Howroyd’s business has grown to a global enterprise, with a presence in 19 countries and more than 17,000 clients and more than 2,800 employees.

Related: Giada De Laurentiis Shares How She Busted Down Doors and Became a Big Name in the Food World

When asked if there had been a counterintuitive or surprising way that she had opened doors for herself, Howroyd simply laughed. “Janice Bryant Howroyd is an African American female of a certain age,” she said. “You add that formula up and it's a formula designed for failure, right? I'm not supposed to be sitting here having this conversation with you. Then again, yes I am.”

Looking back on her trajectory, she says she has been able to accomplish all she has because she didn’t sacrifice what she believed in to fit someone else’s idea of success.

“Never compromise who you are personally to become who you wish to be professionally. It is very difficult to pay yourself back for any moment you've cheated yourself from living life truthfully to who you are. If you don't believe that … speak to any minority who has not felt comfortable to bring their whole self to work,” Howroyd says. “The list can go on and on and you won't find anybody who is of conscious mind who can tell you that any measure of financial or business success is worth the failure of personal success.”

Howroyd shared her insights about how to recover from setbacks and be your own best advocate.

What has being in this industry taught you about how you pursue opportunity?

I have a heritage of watching people create opportunities oftentimes from need, many times from desire and inspiration. [When I define] how I stay in business, [it’s] not just a matter for me of whether or not I'm going to service one skill set versus another and identify myself as a niche business.

One of the things that I tell people often is that jobs don't have futures -- people do. This industry is so rife with opportunity. It's the people who have the opportunity. You don't look to the company, you look to the industry and the people. It can reinvent itself in so many dynamic ways.

What is your approach to helping people find the opportunities that are right for them?

In our company, we say the applicant is the center of the universe. Many of the people who I've competed with and continue to compete with today have approached it that the company paying the fee is where they place the emphasis. For me it was always about, what is this applicant truly looking for? [Are] they just looking for a job? Is that job a process or a step on the way to a career? And then matching them in the best, healthy way toward that.

That's a skill that transfers beyond jobs as well. When you listen to people and understand what they want to achieve, sometimes it's not what they are saying so much as what they're trying to get to. Then you have to be honest about what your ability is to help them with that. Trust is so huge when you're working with a candidate who's looking for work. I would even say that people who don't achieve healthy, good, rewarding, life supporting work often don't succeed in other ways. It can lead to so many dysfunctions and traumas and illnesses.

Related: This Young Founder Built a Multimillion Dollar Business by Rejecting the Silicon Valley Ethos and Being True to Herself

How do you handle setbacks? What are you thinking about to get yourself unstuck in those moments?

Understand that you're going to fall down sometimes. But you learn from it and you move forward. The thing that I've found is that many people experience a setback and then [they] let that cripple them. They can't focus on anything else but that one failure.

The people I grew up around, they grew up in a very different society than we have today. They may have had more setbacks than successes but it's the end measurement that they made worth it. These are people for who setbacks facts were built into the fabric of how they would create a life. And sometimes those were social setbacks, sometimes they were legal setbacks. Most of the time they were economic disadvantages or exclusionary setbacks. So they knew. They came ready. They expected it.

I grew up in a mindset where I was taught oftentimes you're going to have to do twice as much to get half as far. It did build readiness [in me] to hit the road running and not stop when you come to the potholes.

What is your advice for being your own best advocate?

You've got to really learn to trust yourself. Be very clear about who you are. Sometimes that means you've got to ask someone other than yourself who you are. Shakespeare encouraged us to know thyself. I encourage us to do that, and understand how other people see you. If you want to be your own best advocate, you've also got to understand who are you advocating to. Not just who are you advocating for.

What you're worth to yourself is immeasurable, what your worth to someone paying you for it is a combination of things that may include your skill set and the value you can bring to outcomes for them. It also may include where they are at that point. One company may be prepared to pay you in one way differently than another company. And so being very clear about who you are as you advocate for yourself is one thing. But being very clear about who you're advocating to is a very key element that sometimes is missed.







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