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Saturday, 12 May 2018

Franchise Organizations Giving Back to Their Communities

[ad_1] Want to do some good in your neighborhood? Check out these examples. May 11, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. I recently wrote an article titled "Franchise Organization Joins Forces to Help Hurricane Victims" that featured the power of the collaborative effort of a franchise network to help others.Franchise organizations are very different from any other company structure due to the individual owners serving their respective communities under one common brand. This unique structure puts boots on the ground like no other business model.These networks of entrepreneurial business owners create...
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How to Create a Killer Video Promotion to Increase Engagement

https://quicksprout-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2018/04/image7-1.png [ad_1]People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet.More than half of marketing experts across the globe say they get the highest ROI from their video promotions.When it comes to social media, videos generate 1,200% more shares than both text and pictures combined.Another reason why videos are great is because it’s easier for viewers to comprehend your message while watching videos. In fact, your audience will retain 95% of information they consumed through a video as opposed...
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If You Forget About Lead Gen, You Can Forget About Growth

[ad_1] Want to scale? You'll never get there without a lead-generation process. May 11, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. What’s the worst thing that can happen if you buy weak leads from a questionable source? New York City real estate broker Nathan Horne almost found out.Like the thousands of professionals in his industry who collectively spent $10.5 billion on advertising in 2017, his employer, The Corcoran Group, focused on branding instead of strategic lead generation. So, when Horne called someone he thought was a hot lead, he got the surprise of his life. Instead of a potential buyer, the police...
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How to Distribute Content Effectively Across Multiple Channels

https://quicksprout-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2018/04/image1-1.png [ad_1]Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling to make your content more engaging.But now what? This is useless if you’re unable to distribute it to your audience.I see this problem all the time when I’m consulting businesses. They have excellent writers who know how to write great blog posts, but nobody is reading their work.The key here is learning how to distribute your content so it can reach the widest audience possible.If you’re using only one distribution channel, you’re missing...
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His Parents Loaned Him $30,000 to Start a Company. Now It's Valued at $1.7 Billion.

https://assets.entrepreneur.com/images/misc/1525902096_NYK_013018_0182P.jpg [ad_1] The founder and CEO of Squarespace on launching a dream and the importance of giving back. May 11, 2018 5 min read In 2003, Anthony Casalena’s parents gave him a $30,000 loan to help get his business idea up and running. Fast-forward to 2018 and it would appear that Casalena is more than able to pay that loan back. The company he started with the $30,000 is Squarespace, the website-building resource that now has over 800 employees and its logo emblazoned on the jerseys of the...
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The Top 12 Tips for Running a Successful Video Blog

https://quicksprout-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2018/04/image1.png [ad_1]Blogging is one of my favorite ways to drive traffic to websites and engage with audiences.But those of you who have been staying up-to-date on the newest marketing trends know video content has been on the rise.In fact, experts predict that by 2019, 80% of the global Internet traffic will be videos. More than half of marketing executives say video content is their most profitable ROI.Blog posts containing videos have triple the amount of inbound links compared to blog posts without videos.It’s understandable why you might be interested...
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3 Strategies to Reinvent Your Marketing and PR Playbook

[ad_1] Spark new interest in your brand among new and current customers. May 11, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Technology has forever changed the way we learn about new brands and interact with our favorites. With smartphones always at our fingertips, we are constantly being bombarded with information, and brands are battling it out to earn our attention. This competition puts increased pressure on marketers to cut through all the noise and keep their brands top-of-mind and relevant with customers.Related: 4 Ways to Market Your Business for FreeIf your customers are not engaging with your current marketing...
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How to Increase Your Ecommerce Revenue by Leveraging Social Commerce

https://quicksprout-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2018/04/image4-4.png [ad_1]The ecommerce industry has become a very competitive space over the last several years.In fact, more than half of Internet users across the globe made a purchase online in the last year. Younger generations with a strong purchasing power lead the way in this trend.In fact, 67% of Millennials would rather shop online as opposed to going to a physical store. This is great news for your ecommerce brand.Yes, obviously you’ve got lots of competition when it comes to selling products online. But if you have the right tools and marketing strategy, you...
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Kid News: Bring Your Millennium Falcon to Work Day!

[ad_1]Guest editor Colin Clauss has all the news that really matters.[ad_2]Read_more MMO masterm...
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How to Generate Leads with Facebook Ads

https://quicksprout-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2018/04/image2-4.png [ad_1]Social media marketing has become one of the most effective ways for businesses to have success in the digital era.In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion active monthly users.You can see why it’s so appealing for brands to have a presence on this platform. I hope  your company is on Facebook too.To have success marketing on Facebook, you need to be active on a daily basis. Post content to your profile. Share...
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