Behind the Scenes of the Will It Fly? Social Media Strategy

https://cdn.smartpassiveincome.com/wp-content/uploads/2016/02/Will-It-Fly-marketing-Twitter.png [ad_1]Now that we’re two weeks after the launch of Will It Fly?, I’m stoked to be able to share even more details with you about how it was all put together. Coming in March, you’re going to see a massive post with all of the ins and outs of every part of the process, but in this post, I wanted to do a couple of things for you:1) Share the social media strategy we used, which played a critical role in helping to spread the word, and2) Introduce you to someone new on my team. He’s been helping me for a while, but you likely didn’t know about him....

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Cannabis Industry Heads to Washington to Tell Congress What It Needs to Thrive

[ad_1] Legal marijuana is on track to soon be a $40 billion industry. It could be much bigger still if Washington allowed it. February 23, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. Legal marijuana supporters have a full agenda this year as the National Cannabis Industry Association (NCIA) prepares for another all-out lobbying effort this spring in Washington.The NCIA plans, for the eighth year in a row, to hold the Cannabis Industry Lobby Days from May 21-23. More than 300 industry professionals will join together in Washington to lobby Congress on behalf of legal cannabis.There’s plenty to talk about.Best of Times, Worst of TimesThe...

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SPI 200: How Deleting a Third of Your Content Can Triple Your Traffic—How to Do a Content Audit with Todd Tresidder

[ad_1]Welcome to Episode 200! Can you believe we’re already here?For my 200th episode, I knew I had to do something special. That’s why I’ve brought on my friend Todd Tresidder to tell you all about the awesome power of content auditing.Todd ran a content audit on his own site, FinancialMentor.com, and the results floored him. By deleting, combining, and updating the hundreds of blog posts on his website, he tripled his site traffic. Todd’s here today to give you a step-by-step walkthrough of how he did it, and how you can do it, too.This all might sound scary or counterintuitive. How could less content bring in more traffic? Why would you want to delete all those hours of hard work? Todd covers all that and more, including...

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KFC Runs Out of Chicken in UK, Apologizes with Clever Adverts and Timely Content

https://www.webinknow.com/hs-fs/hubfs/KFC%20FCK.jpg?t=1519501302936&width=300&name=KFC%20FCK.jpg [ad_1]It’s a #KFCCrisis. A chicken restaurant without any chicken! KFC in the UK changed logistics companies and the new provider fouled up the fowl deliveries. FCK! But the company has done a wonderful job communicating on social networks and via advertisements.In UK newspapers, the company ran full page advertisements cleverly changing the KFC logo on a chicken bucket to FCK. The ads read:“We're sorry. A chicken restaurant without any chicken. Huge apologies to our customers, especially those who travelled out of their way to find we were...

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Are Blogs and Online Magazines the Same Thing?

http://cache.johnchow.com/wp-content/uploads/2017/08/newspaper-1-688x387.jpg [ad_1]Yes and no.While there are some major features that differentiate blogs from other kids of websites, these different types of websites aren’t exactly mutually exclusive. The lines are getting blurrier with each passing day, because different types and genres are borrowing features from other types and genres.Into the NewsroomIf we were to look at the more traditional model for a newspaper, you get actual printed pieces of paper with articles and pictures on them. These get physically distributed around town and across the country so that people can read them. The...

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A Job Application Steve Jobs Handwrote in 1973 Is Full of Errors and Will Be Up for Auction

https://assets.entrepreneur.com/images/misc/1519402170_steve-jobs-signed-application-1.jpg [ad_1] The auction house estimates it will sell for more than $50,000. February 23, 2018 2 min read Late Apple co-founder Steve Jobs famously dropped out of college and went on to build one of the most successful and iconic companies in history. But before his entrepreneurial days, Jobs was a kid in need of some extra cash.Next month, a job application that Jobs filled out in 1973 will sell to the highest bidder through Boston-based RR Auction. Jobs would have been 17 or 18 when he wrote...

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Will It Fly? Becomes a Bestseller! Shout-Outs to All Who Helped

https://cdn.smartpassiveincome.com/wp-content/uploads/2016/02/Screenshot-2016-02-03-15.01.31.jpg [ad_1]My new book, Will It Fly?, is now a bestseller!It hit #1 in all business related categories on Amazon this week, including #1 in Entrepreneurship, #1 in Startups, and even #1 in Self-Help/Motivational. Furthermore, the paperback copy of the book got up to #80 Overall Best Seller (out of all books!), and the Kindle version climbed to Top #22 Overall Best Seller in the Kindle Store.And at one point, both the Kindle and Paperback copy were both #1 and #2 in the Entrepreneurial category, which was super cool to see:It’s...

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Growing A Successful Trappers Franchise Into A R300 Million Business

[ad_1]Vital StatsPlayers: Grant Ponting (MD) and John Black (Head of Retail)Company: TrappersWhat they do: Lifestyle and outdoor retail franchiseTurnover: R300 millionNumber of stores: 34Visit: www.trappers.co.zaEvery business has strengths and weaknesses. Successful companies learn to recognise and mitigate their weaknesses, while building on their strengths.When Grant Ponting and his brother Mark bought the Trappers franchise group in 2003, their first priority was to determine the business’s strengths and weaknesses, and what it would take to build a strong cohesive franchise group.At the time, Trappers’ turnover was R25 million with 16 franchised stores. Today, it has 34 stores and a turnover of R300 million. Not only has the number of...

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