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How You Need To Be Video Marketing In 2018
Before we get into how you need to be video marketing this year we need to answer another question first:
Why You Need Video Marketing
The obvious short answer is that it works!
Video marketing is hot because the majority of people prefer to watch content online rather than read it. And this trend continues to grow. In fact, according to Syndacast, video content now makes up more than 75% of all internet traffic.
As an internet marketer, this is a trend you must jump on if you haven’t already done so. I would go as far as to say that any internet marketer that ignores video risks getting left behind. You need to be using video in your marketing.
How can you use video in your marketing? Here are just a few examples of video marketing angles to get your wheels turning:
Video Marketing Strategies
- Teach: Show your audience how to solve problems with simple step-by-step tutorials. This allows you to demonstrate your expertise and build trust simultaneously.
- Entertain: Have some fun and let our audience inside your life and share your experiences and personal stories. Personal connections go a long ways toward building long-term relationships and trust.
- Q&A: Ask your audience what they’re most interested in learning or the most pressing problems they’re facing. This will ensure you’re delivering the content they want. You can do this easily with free tools such as surveymonkey. Then just turn it into a simple video.
- Product Reviews: Write a review of a product or service that would interest your audience and then use your affiliate link to monetize it.
- Case Studies: Make a short video showing real results from real strategies. They don’t even have to be your own case studies. And you have the option to share case studies from both successes and failures.
- Debunk Myths: Discuss common myths related to your topic and set the record straight on those myths.
So yes… video marketing rocks. But is there any downside to using vid marketing?
Photo Credit: pestoverde via Compfight cc
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