[ad_1]Last month, a federal judge in Delaware partially dismissed a lawsuit by the Federal Trade Commission alleging violation of antitrust laws. The dismissal has drawn attention, particularly, due to a ruling that the agency failed to meet a procedural pre-requisite for permanent injunctive relief.The case is Federal Trade Commission v. Shire ViroPharma Inc., U.S. District Court, District of Delaware. Of factual importance, the FTC alleged that ViroPharma, which Shire acquired in 2014, had repeatedly filed unsupported citizen petitions with the U.S. Food and Drug Administration from 2006 to 2012 to try to block or delay the marketing of generic versions of an antibiotic. The FTC filed a lawsuit in early 2017.Defendant asserted that because...
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Saturday, 7 April 2018
5 Essential Media Buys for First-Time Marketers
[ad_1] To start finding new customers, quickly center your first media campaign on these must-haves. April 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Getting the word out about your startup business is always a challenge. But at least there are a handful of techniques you can focus on to jump-start your early marketing efforts, all of which are available on a cost-effective basis.1. Utilizing paid search.Paid search is an obvious choice. When people are searching for your products or services on the search engines, you need to make sure they can find you. Organic search from search engine optimization efforts are out...
Future Financial Challenges and Opportunities for Small Businesses
[ad_1] Here are some things to look out for in the future. April 6, 2018 7 min read This story originally appeared on Due While the economy has rebounded from the Great Recession, Biz2Credit found big banks still only approve about a quarter of the small-business-loan applications. Many companies are experiencing increased opportunities and funding. Yet, small businesses aren’t enjoying the same spoils. That may make it seem like the future of finance in small business may be more challenging.Biz2Credit noted small-business-loan approval rates remain stagnant among institutional lenders. Small businesses can always entertain the possibility of earning...
The Woman Behind Hit Netflix Series 'One Day at a Time' Shares Why You Shouldn't Be Afraid to Bet on Yourself
[ad_1] Gloria Calderón Kellett grew her frustration of trying to win bad acting roles into a writing and producing career and her own company. April 6, 2018 11 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » In this series, Open Every Door, Entrepreneur staff writer Nina Zipkin shares her conversations with leaders about understanding what you have to offer, navigating the obstacles that will block your path, identifying opportunity and creating it for yourself and for others.More than a decade ago, Gloria Calderón Kellett was a 25-year-old aspiring actor, but a spate of rejections...
Branding Boot Camp: The Final Result
http://img.youtube.com/vi/tqPrz21JBpI/0.jpg [ad_1] Jessica Abo sits down with branding expert Kathleen Griffith to share her progress after going through Griffith's boot camp. April 6, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Over the last three episodes, I learned how to overcome fragmentation, how to develop a brand strategy and how to build a tactical marketing plan. In my final episode with the founder of Grayce & Co, I share where all of Kathleen Griffith's advice has directed me. Thank you for following along and doing these assignments with me. I hope Griffith has helped you with your business...
Important Things to Look For When Choosing a Blogging Platform #2
http://cache.johnchow.com/wp-content/uploads/2017/09/bigstock-Blogging-for-Money-172040264.jpg [ad_1]Welcome to Part 2 of my blogging platform series. In Part 1, we went over some crucial factors when finding the right blogging platform. I believe when you have the right blogging interface, it’s just much easier to start your business and start building momentum. People often spend weeks designing their website and by the time they publish their 1st content, it’s been months. Along the way, they lose motivation, which pretty much destroys your business, but if all this can be compressed, then you won’t lose the initial motivation. The quicker...
What It's Like to Be Mentored by Richard Branson, by Someone Who Wasn't
[ad_1] An entrepreneur who used to talk to a photo of Virgin's CEO on her iPhone explains that, no, she wasn't crazy; she was getting real business help. April 6, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. When I tell people that Richard Branson played a key role in developing my business, they bombard me with questions: How did you meet him? What is he like in real life? Did you visit his private Caribbean island? You can imagine how bamboozled these same people are when I tell them that, to this day, I have never spoken to the "real" Richard Branson.Related: 3 Lessons a Young Entrepreneur Learned From Sir Richard BransonIn...
Facebook and Instagram Data and Privacy Updates : Social Media Examiner
https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-split-test.jpg [ad_1]Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.On this week’s Social Media Marketing Talk Show, Erik Fisher and Kim Reynolds explore Facebook ad improvements and changes with Amanda Bond, Facebook and Instagram data and privacy updates with Emeric Ernoult, Snapchat rolling out group video chat, and more breaking social media marketing news of the week!Watch the Social Media Marketing Talk ShowIf you’re new to the show, click on the green “Watch replay”...
What Startup Entrepreneurs Need to Know About the Influencer Marketing Landscape
[ad_1] It could be the key to taking your business from humble startup to household name. April 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Last year, according to a study by Marketing Hub, the term "influencer marketing" showed a 325 percent increase in searches per month, and more than 200 new platforms and influencer marketing-focused agencies joined the market. In the first quarter of 2017, influencer marketing was responsible for 28 percent of online customer-acquisition, and 67 percent of businesses said they planned to increase their influencer marketing budget over the next 12 months.Every niche you can think of has influencers...
So, You're in Sales But (Secretly) Yearn to be a CEO. Here's How to Make That Happen.
[ad_1] For starters, you're in good company: Warren Buffett, Mark Cuban and Howard Schultz all started in sales. April 6, 2018 8 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » Opinions expressed by Entrepreneur contributors are their own. Warren Buffett. Mark Cuban. Howard Schultz: Besides being among the richest men in the world, all are members of another rare club: successful CEOs who started out as salespeople.Related: 3 Things to Do If You Want to Become a CEO by Age 30The young Buffett sold securities for three years. Cuban was a sales rep who taught himself programming....
5 Ways Startups Can Help Time-Tested, Traditional Industries Evolve
[ad_1] Disrupting a deep-rooted industry like mining requires adjusting your sales tactics and listening really, really well. April 6, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Because well-established industries have been around for a long time, they generally have tried-and-true methodologies that yield proven results. Mining, for example, is such a time-tested industry; and it's been around as long as recorded history. So, why mess with something that isn’t broken?In fact, an industry's willingness to adapt to new technology makes a difference. A recent study by Accenture discovered that going digital has helped improve mining operations...
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