How I Made $725,554.00 In 4 Months

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Back on October 14, 2017, I was presented with a check for $3.4 million at the MOBE Supercharge Summit in Las Vegas. The check represents how much I made with MOBE since joining the network in September 2012.

For forward four months later. I’m back in Las Vegas at another Supercharge Summit, and the check has increased to $4,125,554.00.

A little bit of math shows that $4,125,554.00 minus $3.4 million equals $725,554.00 in just four months!

MOBE has become my biggest and fastest growing online income source. To give you an idea of the growth. It took me six months to make my first $128K with MOBE. Now, I can do that in just 21 days.

The check presentation is just one of the many perks and awards from MOBE. In addition to the recognition, top earners can get free cars from the MOBE Motors program. So far, I have received Mercedes SL550, a Jaguar F Type, a Tesla Model X, and I have a Tesla Roadster 2 on order.

Want to join the fun? The best way to find out what MOBE is all about is by applying for the 21 Step Ultimate Dot Com Lifestyle coaching program. The program will give you all the tools, training, and personal 1-on-1 coaching you need to start a profitable online business. You may not pull down a $4.125 million check like I did, but it will give you access to the same tools and training I use to create it.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

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Develop Digital Marketing Competency In 3 Simple Steps

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“Corporate helped me to gain the relevant experience that has enabled me to manage my business successfully,” says Pick n Pay franchisee Rudolf Bornman. “Retail is very complex and as a good manager/owner you need to understand all aspects of the business to make it a success.”

Whether you’re considering signing up to run the newest location of a supermarket chain, printing store or fast food franchise, its critical to consider how this decision could impact your financial, professional and family lives.

To make a successful transition from employee to employer and business builder to business owner, choose a franchise and establish the following:

1. Count the cost implications

Confirm upfront the total investment required to purchase, setup and operate the franchise. If you if you don’t confirm this number before signing a franchise agreement, you may find yourself running out of money before you’ve taken off.

Related: Types Of Funding Available For Franchisees

“Granted, some franchisors may be willing to take a down payment as low as 20% to 25% of the total,” says money coach Jim Casparie. “But you’d better have excellent credit and a net worth in excess of R1 million.”

Once you’ve established the amounts due for the franchise fee (which is in most cases non-refundable), rent, initial inventory, royalty payments and marketing fees, choose a source of finance. “Many people can actually afford a bigger franchise opportunity than they think,” says Casparie.

2. Establish the level of support offered

Leaving your nine-to-five in pursuit of financial independence is less daunting when you have the assurance of an established and tested concept, already being run successfully. But, it’s essential to ascertain the level of support you can expect from your franchisor once you join the network.

Speak to current franchisees when conducting your due diligence. Ask some of questions about initial and ongoing to establish if you will be entering a supportive environment or left to your own devices.

“It’s great to learn from your mistakes. It’s even better if you can learn from those of others so that you don’t repeat them,” says international speaker, published author, executive and business coach Gordon Tredgold.

Related: Factors To Consider Before Signing Up As A Franchisee

3. Plan for the end at the beginning

While franchising may seem like a great way to become a business owner with training wheels, you need to ensure you’ve drawn up a long-term plan, before signing up to be a franchisee. “Are you planning to leave the franchise to your children, are you looking sell it or do you plan to just run it for a couple of years and then get out?” are some of the questions you need to ask yourself, says Tredgold.

“The better you know and understand your end game, the easier time you’ll have selecting the right kind of franchise opportunity, which fits you in the short term, and supports your long-term objectives.”

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The Hidden First Step of Negotiation? Don't Lose Your Sense of Humor.

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In this series, Open Every Door, Entrepreneur staff writer Nina Zipkin shares her conversations with leaders about understanding what you have to offer, navigating the obstacles that will block your path, identifying opportunity and creating it for yourself and for others.

When you are promoting your product, you want to reach the broadest audience possible. But in order to do that successfully, you need to take into account a diversity of opinions. As president of Advertising Week, Mari Kim Novak's goal is to make sure that more voices in the industry get heard to help move it forward.

"We want 50 percent women and 50 percent men speaking on every single stage. We can't guarantee that's going to happen but we sure as heck can try as hard as we possibly can," Novak says. "it is so important to have diversity of thinking. Whether we're talking race, gender, different scopes of business and philosophy, all that comes together. Then we can truly represent the consumer base."

Novak joined Advertising Week in 2017 with the aim of scaling the organization, not only in terms of the number of employees, but also boosting company's presence all over the world. Prior to this position, Novak was CMO of online advertising technology firm Rubicon Project, and had also been Microsoft's global head of marketing.

On top of Advertising Week New York, Novak now oversees Advertising Week Europe in London, Advertising Week LATAM in Mexico City, Advertising Week Asia in Tokyo and the 2018 launch of Advertising Week APAC in Sydney.

In addition to those five weeks, Novak wants to keep the conversation going about innovation in the advertising world 365 days a year. "It's a wonderful role for me because it allows me to have this beautiful platform to be able to talk to everybody in the industry," she says.

Novak shared her insights on getting past mistakes and advocating for yourself.

Related: The Surest Way to Build Your Confidence Is by Not Fearing Change

When was a time in your career that you had to advocate for yourself? How did you approach it?

I have advocated for myself in every single role I ever had. I have [done this every time I] changed roles and I had to defend or support the reason for the title and role within the company and my salary.

What I've learned is that it's so important to not be scared to ask for what you honestly want. That's not always money, but you need to be really clear in those moments when you are asking for something [that matters]. You can't look back afterwards and regret not asking for it and then wanting it later.

Can you talk about a moment when you made a mistake. How did you move forward from it?

I hope I've made a lot of mistakes in my career. If you're not really trying and if you're not really pushing boundaries you're not learning and you're not taking risk. What I've learned from making mistakes is the fact that it's only a mistake if I don't learn something from it. And I don't mean that as a cliche way. I really do think that you have to take risks in order to be able to make major impact. And with that comes a certain level of learning curve to get it right. Learn from it and own up to it and fix it right away. Don't sit and stew on it for a really long time. Really own it from day one and figure out a course to correct it.

Related: You Need to Meet Your Challenges With Pathological Optimism at Every Turn

How have you grown and changed as a leader over the course of your career?

Hopefully I have become much more responsible of others, not just myself. So I think in the beginning, you worry about yourself and then you worry about your team and then you worry that your company. Now I worry about industry. And that's one reason why I've kind of come to the role that I'm in now where I have a platform where I can actually use that to make change and help more than just the people who I touch every day. As I've gotten older I just understand more and more that it's a real responsibility and that you need to take responsibility wholeheartedly and embrace it.

Over time how has your view of success and failure changed?

I think the difference is that success when I was younger probably was closely attached to very tangible data points. Did I get a salary increase? I think as I've gotten older those touch points are more intangible. Did I make a difference? Did I handle that correctly to the best of my ability? And not necessarily having it be: Did I get recognition for it? I think I went from more tangible to a more intangible of the impact that I can make, vs. just the hard data.

Related: Why Entrepreneurs Should Question Everything and Everyone, Even the Experts

Is there a piece of advice that a mentor gave you that you still take to heart today?

Never lose your sense of humor. I really do take it to heart. I always say you have to have fun. If you're not having fun there is no reason to do it. But the advice that was given to me was: never lose your sense of humor because the minute you lose your sense of humor you also lose the ability to negotiate.

You could also say it the other way, once you lose your temper, you lose your ability to negotiate. If you can [maintain a sense of levity], then you have that ability to move in whatever direction you need. You don't want to go to a place where you are placing blame. And that's much harder for many people to find success. It's a great piece of advice that I try to live by as much as possible.

And the other piece of advice is, as important as is managing your job responsibilities are, that you must manage your own career. Nobody's going to manage your career for you. That's probably been the best piece of advice that I've received.

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Podcast Movement 2015 Opening Keynote: You vs. You – SPI TV, Ep. 26

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The post Podcast Movement 2015 Opening Keynote: You vs. You – SPI TV, Ep. 26 from The Smart Passive Income Blog.

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Sprouts Integrates Local Influencer Marketing

02/17/2017

 In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than "specialty" grocery stores.

 The question many in the grocery industry struggles with is... "What's a company to do to cut through the clutter and entice shoppers to "please choose me?" In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance.

Sprouts is positioned as “… a healthy grocery store offering fresh, natural and organic foods at great prices…” Its management seems to understand; along with healthy food that supports its positioning, building relationships with its customers might be the key that unlocks a competitive advantage.

 Sprouts is building community at the local level. 

Investors Deck November '16

The community-based tactics Sprouts is putting into play build on each other. The first is an on-going series of demos and tastings.

Integrated into these fun and informative demos Sprouts is tapping into local food influencers. Recently members of the Atlanta Food Bloggers’ Society (I am a member of the society through my Food Site Diva Foodies) were invited to attend a Game Day Cooking Demo. The focus was on how to prepare healthy snack foods to nosh on while watching the Super Bowl Game.

Instead of bringing in a chef to conduct the demo, Sprouts made an interesting decision to have a licensed nutritionist, Marisa Moore, facilitate. The choice of a nutritionist supported and added credibility to the brand positioning.

Joining me at the demo were two other prominent food bloggers. Although the demo was free and open to the general public, Sprouts took care to make their staff and Marisa, the nutritionist, available to us. In addition we were given a gift card honorarium to create social content about the event.

All in all an interesting and well done influencer experience. 

If you enjoy food blogs and sites about the culinary world please join me on Diva Foodies where you'll find a slightly different approach to my experience (and a black bean brownie recipe!), interviews with TV Chefs, cookbook authors, and much more. Follow me on Twitter at @DivaFoodies. 

The invitation to attend this free food demo at Sprouts in the Morningside neighborhood of Atlanta was part of a blogger influencer program affiliated with the Atlanta Food Bloggers’ Society. I was given an honorarium for social media content creation and promotion. All opinions are those of the author.

 

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How To Build Organisational Wealth Through Increased Efficiency

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As a manager, one of your biggest responsibilities is to inspire other people to be the best versions of themselves. If done well, everyone on your team will not only be more productive and efficient, but also happier with their jobs. One of the hardest challenges, especially for new managers, is to balance this leadership mindset (focusing on helping other people) while still finding ways to get your own work done.

Whether you have read countless leadership books, have been managing others for a long time or got thrust into a position ill-prepared, leading employees and empowering them to do good work is an art that can be learned just like programming skills or riding a bike.

While there is no prescriptive and guaranteed method to become the “best leader ever,” there are many actionable things you can do to ensure your employees are constantly headed in the right direction.

Here are 10 tactical ways to help your employees be more productive – a great foundation for future leadership success.

1. Be yourself

There is no replacement for authenticity. People can sense fakeness! Having to put on a face with your employees every day can not only lose their trust, but it also makes work less enjoyable for you.

There’s no need to overcompensate with certain leadership styles based off of how other people lead – especially if it is out of your comfort zone. Behaving in a manner that is consistent with your beliefs and values will give you more energy each day and it will send a message to your employees to be themselves.

Related: 6 Steps To Go From Procrastinating To Productive

2. Create a culture of transparency and feedback

While many managers are afraid to do this, admitting when you are wrong is crucial to building an honest and transparent culture where everyone can feel free enough to be their best at work. For me, this starts at the highest level. So if you’re the CEO, learn to admit when you’re wrong.

Sometimes, as we sit in a leadership role, we think have to demonstrate control and always be right. Yet, it actually shows more courage to admit when you don’t know the answer or that you made a mistake. Doing so will establish a layer of transparency with your employees and promote a culture of learning. In the long view, it will allow you to change your ideas and tendencies without needing to maintain your ego.

3. Get to know each individual

It’s hard to remember that Jan told you her daughter broke an arm and that Jose’s father-in-law was in town for the weekend. Following up on the little things every Monday morning demonstrates a genuine care for your employees.

Asking about something that you know has been going on in someone’s life or checking in on someone when they seem a bit down can build a stronger connection between you and every team member.

With this connection will come an opportunity to understand what motivates your employees, what they enjoy doing and what they are working toward. When an employee knows that their boss cares about their success, they’ll have more motivation to work and they’ll feel an obligation to work hard for you. Plus, it will make it easier to give constructive feedback when they know you have their best interests at heart.

I personally go on daily walks twice each day during work hours. I typically invite two or three people for each walk. This helps me get to know people with my busy schedule. Make time for it.

4. Appreciate good work

Giving recognition for work that was is lacking can set a bad precedent. While the line can sometimes be hard to draw, being attentive to the effort, growth and output of your employees will allow you to give them proper recognition.

Many employees are so caught up in their own worlds and won’t give each other the recognition they deserve, so being the one to applaud good work can keep motivation levels high and show much needed recognition.

You’ll be surprised how much a “good job” goes with some people. It can make the difference between a happy and productive employee vs. someone who leaves your company.

Related: Your Crazy Erratic Sleep Routine Is Making You Less Productive

5. Empower them with the best technology

People often spend hours on tasks that can be automated or highly sped up with technology. Most of the time, it’s actually cheaper to pay for things like calendar automation than it is to schedule meetings manually. There are solutions for many things today that you might not even know exist.

Take a look at the tasks employees are doing, especially the monotonous ones that bother them. Spending the time to find solutions that can automate or speed up those tasks will not only make them more productive, but also a lot happier.

6. Encourage risk taking

If there were a 40 percent chance that a project one employee could take on would fail and a 60 percent chance it would succeed, then the decision to pursue the project will be largely based on their perception of the risk of failure. In a culture where failure is met with harsh criticism and fear of being fired, these 60/40 decisions that, overall, would benefit a company, won’t be enacted.

Employees face decisions like these daily on whether to try something a bit more ambitious than the norm.

Encouraging this risk taking will not only make employees more confident and autonomous, but it will yield more output within a culture of innovation.

7. Get everyone behind the mission and keep them there

One of the biggest challenges at a company, especially as it grows, is keeping each employee excited about the work that they’re doing. When people are working intrinsically and feel like the work that they are doing is the best possible way that they could be spending their life at the moment, their output is going to be exponentially higher.

If they’re basing part of their self concept on the work that they are doing and they care deeply about it, then each day they will be coming into work with the energy to give it all they have.

Related: 3 Habits of Exceptionally Productive Leaders

8. Give people freedom and autonomy

If people feel like they have to be doing their work in a particular way, have to wear certain things in the office, and can’t be themselves, they are going to be less happy and productive.

Having honest conversations about the type of work they want to do, encouraging employees to take a goal or idea and run with it, and letting them revolve their work around the lifestyle they want can create momentum in the office – encouraging employees to work harder on what they enjoy most.

9. Push people to do what they don’t think they can do

Autonomy is important, but without an overall sense of guidance, people might spend significant time trying to figure out what they actually should be doing.

Checking in and challenging them to ask questions like “why am I working on this particular thing? What else can/should I be working on? Is what I’m doing the best use of my time right now and is there a way to do this more efficiently?” can help accelerate their learning and productivity.

10. Hire the best people

It goes without saying, but in an ideal world you can hire people that are very passionate about the work they are doing, know how to deal with ambiguity, and know how to push themselves.

Often it’s not the case that everyone on your team is a shining star. Part of being a manager is helping to bring these superstar qualities out of normal people. That being said, knowing when the person isn’t a good fit and cutting ties is critical. No matter what tactics you employ, there are certain people that will never be a great fit in certain jobs.

This article was originally posted here on Entrepreneur.com.

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A Quick Fix for Increasing Your Client Acquisition Results

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Today I want to talk about a quick fix that can really impact your overall client acquisition results. It's something I recommend to clients all over the country and personally use myself.

I call it a "price ladder."

Now to really understand this concept, you have to recognize something very important when it comes to prospects, and their desire to potentially work with you: Different people have different budgets, along with different desires and availabilities of time.

So using myself as an example, some people have the desire to work with me one-on-one, but don't have the budget.

Others have the budget to work with me in private sessions, but don't have the time or desire. Instead, they might want more of a "self study" option ...something they can do on their own schedule.

And others still don't have a budget or time issue, but have a desire to test the waters first -- make sure I really can do what I said I would -- before committing too many resources toward working with me.

Different people have different needs as it relates to how they work with you, and as service providers, it's our job to provide them with a variety of options for accomplishing that goal.

Related: Mark Cuban on Why You Should Never Listen to Your Customers

And that's where the price ladder comes in.

It's simply a process of organizing your service offerings -- at different price points -- that allows people to work with you in the manner that fits their budget, needs and availability.

Again, I'll use myself as an example.

As a coach, I have a variety of ways people can work with me:

• Private sessions,
• Small groups,
• Boot camps,
• Membership inner circle,
• Self studies.

And even though all of them cover the same basic knowledge, let's say my program on "Building an Audience & Monetizing Your Expertise," they each have different price points and interaction with yours truly. Thus allowing me to set up a "ladder," from low to high, that allows people to plug into an area that works best for them.

One of the biggest mistakes I see service providers make is providing only one way of working with them ...usually through their one-on-one services. And while that might work for a certain population of prospects, it absolutely won't for everyone else.

Some people don't have an $X budget to work with you one-on-one, but do have an $X-1 budget to join your small group. Or an $X-2 budget to be a part of your boot camp.

Related: 5 Ways to Build Killer Relationships With Customers

But, if you don't give them an opportunity to do that, then you've just lost a client. Not because they didn't want to work with you on a problem they feel comfortable you can solve, but because you didn't provide a way to plug into your offerings in a manner that worked for them.

So if you're looking leverage the "price ladder" approach as a quick fix to increasing your client acquisition results, then here's what you'll want to do:

Step #1: Look at your overall body of knowledge, and see how you can diversify those into different service offerings.

Now this is going to be different depending on the business in question, but try to be creative. Can you automate your delivery so it goes out with very little input on your part? Can you make it a group class that has you working with two or more clients simultaneously instead of one at a time?

Step #2: Once you've identified an opportunity for delivering your service a little differently, then determine a fair price point.

Again, this is really going to depend on your business, but as a general rule I use the following guidelines when it comes to pricing:

High: One-on-one services, "get away" retreats or any other highly customized service.

Medium: Small group class or any "one on many" service, where I'm interacting with more than one person at a time.

Low: Books, self studies, membership sites or any other automated service.

Step #3: Going forward, when talking to perspective clients, have two thoughts in mind on how you guys can potentially work together.

This is going to be a little weird at first, because you're probably used to providing just one option: Your one-on-one services for example. But, for your next prospect call, go into the meeting with a couple of different ways you guys can work together.

Now that doesn't mean you have to present them simultaneously (although depending on the situation I sometimes do exactly that), but just have something in your back pocket, that way if she says "no" to your initial offer, you can back pedal a little bit and say something like:

Oh, okay. So that doesn't work for you, no problem. And if you don't mind me asking, is it the money? Because we actually have some other options that are a little more budget friendly if that's what you're looking at.

See that?

Easy enough.

So go ahead and give that a try in your very next sales call and see if it doesn't have an impact on your overall results.

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Two Woodworkers and How They Make a Full-Time Income from Their Craft with David Picciuto and Bob Clagett

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This week’s episode features not one amazing guest, but two! I can’t wait for you to meet David Picciuto and Bob Clagett, two online business success stories I know you will love.

David and Bob run different businesses, but they share a mutual passion: woodworking. Both left their office jobs in hopes of turning their hobby into a full-time business. Since then, David’s DrunkenWoodworker.com and Bob’s ILikeToMakeStuff.com have gained huge followings and become full-time jobs, all while allowing them to do what they love most.

David and Bob are here to share how they monetized their hobby, built their followings, and grew their businesses across multiple income streams. They’ll offer their tips for getting started with sponsorships and running an online store, too.

You’ll also hear what they’ve learned from being part of a mastermind group, and how the relationships they’ve built there have impacted their growing businesses.

Do you have a hobby or passion you’d love to turn into a full-fledged business? Or maybe you’re eager to get out of the 9-to-5 grind, but you’re still waiting on that flash of inspiration to get started. Take a listen to what David and Bob have to say. I guarantee you’ll be inspired—and pick up some top-notch strategies along the way!

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to AskPat.com. This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates, or even better, download the new SPI Mobile App, now available for both iOS and Android! It’s free!

Thanks to David and Bob for joining me this week. Until next time!

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Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX

01/31/2017

How to get the word out about your company and products is a one of the biggest challenges facing many small business owners.

As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. For good measure, let's throw in eMail and websites.

Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business. Lee Kanter and Stone Payton are telling the stories of local metro businesses through a digital radio program -- Business RadioX. There are usually several guests, discussing diverse topics, on each show. In additon to being interview by Lee and Stone, who do the show in tandem, the hosts take great pleasure in initiating networking among their guests. 

About Lee Kantor from the perspective of Lee Kantor - I think that having a degree in Advertising from a school of journalism gave me a unique perspecitve to disrupt the media. And as a social entrepreneur, I founded Business RadioX out of my frustration with traditional media's anti-business bias. Some media leans left, some media leans right, we lean business.

We help companies of all sizes get the word out about the good work they are doing for their profession and their community.  

 About Stone Payton from the perspective of Stone Payton - Just a guy who "hit the lottery" when I stumbled on to Business RadioX ® and met Lee Kantor. In the beginning, as a guest -- and later as a client,

I found this platform to be ideal for building relationships and creating original content -- which of course, helped me serve my market and grow my business.

Now, as Managing Partner I get to help all kinds of businesses share their story and promote their work -- and now my sole focus is expanding the Network so we can do it all on a much larger scale.

Diva Marketing: Let’s kick this off with a media question. In this age of digital video why produce a ‘radio’ show?

Lee Kantor, Business RadioX®: I think radio or audio interviews are a more effective way to capture authentic, deeper conversations. While some people are comfortable being videotaped, we have found that a lot of people get self-conscious and in their own head with a camera in their face. Video interviews tend to be superficial and sound bitey.

At Business RadioX, the way we conduct in studio interviews is very intimate and comfortable. Within a few minutes, everyone relaxes, opens up and shares their story. Since we are long form the business person’s passion for what and more importantly why they are doing what they do comes out.

Diva Marketing: Lee, what does Stone bring to this party that you do not?

Lee Kantor, Business RadioX®: Stone has taken a lot of the business functions that I am not good at off my plate. He is great at selling and articulating the Business RadioX mission and value proposition to prospective partners and sponsors. His ability to see the client's ultimate objective then reverse engineer an elegant solution that helps them achieve their goals has been critical to our success.

Diva Marketing: Same question for you Stone. What does Lee bring to the Business RadioX® that you do not?

Stone Payton, Business RadioX®: Well, Lee founded the company, developed the original idea, and refined the concept long before I became involved.  He had a great lifestyle business going -- helping people and earning a comfortable six figure living working 2 or 3 half days a week when I met him . . . And then, I took him away from all that (smile).

We're still a small company, so Lee wears a lot of hats like we all do . . . but I think the two most valuable contributions he makes on a consistent basis are Vision and Empathy.  I don't know how to explain it, but I swear the man can see "around the corners and behind the doors."  This gives us the ability to consistently ensure we're meeting needs and solving problems for our customers -- sometimes, needs and problems they don't even realize they have yet.

He's remarkably adept at Empowering Others as well.  Candidly, that's a major hole in my swing personally -- letting go, delegating . . . and equipping others to get the job done.  I'm still working on that one.

Diva Marketing: When I was a guest on Business RadioX ® I found your questions to be thoughtful and well… smart. Your guests come from diverse backgrounds. What prep do you usually do for each guest/show?

Lee Kantor, Business RadioX®: I try to be an active listener and really be in the moment with our guests. I want to understand what they do and more importantly why they do it. I am not afraid to ask "dumb" questions, because I'm trying to educate our listeners no matter what stage of business they are in.

 We like to joke that both Stone and I are both curious and ignorant about so many things that those equalities help us do pretty effective interviews.

Stone Payton, Business RadioX®: Almost none in most cases -- I want the conversation to be fresh and authentic, so I'm going to be asking the same questions our listeners would be asking.  My prep is in the inviting. I reach out to people I find interesting and want to learn more about -- always searching for compelling stories that should be told.  And I know in most cases -- if we don't share them, they'll go untold.  

Sharing positive business stories simply does not fit the Big Media economic model. Unless there's a scandal, fire, or crime to report, most businesses in your community and mine are not going to be invited to tell their story.

Diva Marketing: In terms of how a guest comes across on-air, what makes a good guest for a radio show?

 Lee Kantor, Business RadioX®: A good guest is someone who is passionate about what they are doing and is willing to share the good, the bad and the ugly about what they do and how they got to where they are at.

The best guests talk from the heart not from notes or by inelegantly forcing in memorized talking points.

 Stone Payton, Business RadioX®: Substance . . . If you're the "real thing" -- actually out there providing genuine value to the marketplace, that will come shining through in a Business RadioX ® interview.

Diva Marketing: What is the value for a guest in taking the time from their busy schedules to come into the studio and be part of Business RadioX

Lee Kantor, Business RadioX®: I think there is a lot of value for the guest. 1- They are given a business centric platform to get the word out about what they are doing in their business 2- They get a long form interview, which means they can talk in normal sentences not in sound bites. They can share real stories not talking points. 3- We are a pro-business earned media network that will not humiliate or ambush our guests, we are there to support and celebrate them.

Stone Payton,Business RadioX®: If someone I invited were to really ask this, I'd simply ignore thequestion or politely uninvite them and move on. They probably shouldn't be a guest on our network. Their value system is not quite aligned with ours -- too transactional (vs. relationship and service oriented), and they wouldn't leverage their appearance properly anyway. But I understand why you might ask the question in an interview like this -- so here's just some of what I've observed . . .

First and foremost, it's an opportunity to serve. If we've invited you to be featured on a Business RadioX ® show, you have knowledge and experience that would be tremendously valuable to other execs and entrepreneurs.

2.Participating in an authentic conversation like the ones we facilitate -- a conversation solely focused on you and your work -- helps you crystallize your own thinking. (You're doing the same thing for me right now.)

3.In most episodes, you'll meet other bright, passionate people with compelling stories.  You'll almost certainly learn something -- and in many cases, we've seen enduring relationships evolve from people who have first met in our studios.

4.In the space of 45 minutes of less, you'll capture a great deal of thought leadership-- original content that can be re-purposed in a variety of ways to help you serve your market and grow your business.

Diva Marketing: As some one in the media once told me, without an audience there is no business. What does your listening audience get from the shows? Or the biz question, “What’s in it for me?”

Lee Kantor, Business RadioX®: Business RadioX listeners get a front row seat to stories of real life business people battling every day to make it. We tell real stories, right from the horse’s mouth. We aren’t theorizing about business, we are going deep and immersing ourselves in a business person’s everyday world. If you need to know what is happening in the business world in your community you would be well served to listen to the stories we tell on Business RadioX in your market because they aren’t being told anywhere else.

Stone Payton,Business RadioX®:  Original thought leadership and practical ideas from people who are actually in the trenches getting it done.

Diva Marketing: I really liked Stone’s tweet.

@stonepayton  Jan 3 Thank You BRX Members for helping us share the stories traditional media ignores !

Your business model is interesting, different and if I may say so – brilliant in the way you help your guests network with each other. Please tell our community a little about the model and how you developed it.

Lee Kantor Business RadioX®: Our mission is to amplify the stories of business in every local market that we serve. We think it is critically important to support and celebrate the small to mid-sized business people in every community. We believe that every community needs a media outlet that will give them a chance to tell their story and amplify their message.

Our business model serves each constituent in business.

Listeners can access all our interviews for free. If they resonate with what we are doing in their community they can support our mission by nominating guests with interesting business stories and if they want to financially help us tell more stories they can become a member of the Business RadioX community at brxmember.com

Guests can support us by coming on a show and sharing their story. We are earned media and guests never pay to be a guest. Guests can also support us by becoming a member.

Business people who philosophically believe in our mission and agree with us that it is important to have a media outlet in their market that supports business financially support us by becoming sponsors. Businesses can sponsor a series, a show or even a studio. We create custom sponsorships with a handful of clients in each market we serve that helps them elegantly meet the hard to reach people they need to grow their business as well as show the community that they want to help get the word out about the good work that is being done in their market.

In each market we serve we find one or more entrepreneurs that wants to use our platform to capture business stories. This person can be a consultant who want to leverage our brand to just serve the industry they work in or they can be a business person looking for a more meaningful second act to their career.

Stone Payton,Business RadioX®: Yeah -- what he said.  Again, I can't take any credit for the core business model . . . I just jumped on Lee's coat tails -- and I ain't lettin' go! I am thoroughly enjoying helping to refine the business model for expansion and scale though . . . That's a great deal of fun -- bringing this platform to other markets.

Diva Marketing: There are two sides to the mic. What skills and talents should a host have to be successful?

Lee Kantor Business RadioX®: I think a level of humbleness is needed, which I think is lacking among most interviewers. I think a lot of interviewers want to be the star, so they monopolize the time, or wax elegantly about how smart they are too often. We encourage our hosts to make the guest the star. Listen well, ask clear questions, one at a time. Dig deeper with follow-up questions when the opportunity presents itself. Ask more why questions.

Stone Payton,Business RadioX®: Emotional maturity to shine the light on the guest (vs. themselves).

Genuine desire to help the guest share their story.

Business acumen can be helpful -- but some of our best questions -- and resulting conversations -- have come from students with little or no practical business experience.  I don't know the first thing about aerodynamics -- but in spite of that, maybe even because of that -- I'm confident I could facilitate a very powerful and productive interview with the nation's leading authority in that field . . . And so can you or any of your readers -- if they have the right mindset.

Diva Marketing: What role does social media play in your communication plan?

Lee Kantor Business RadioX®: Social media plays an important role in distributing the content we create. We use Twitter, Facebook and Linkedin to share the stories we collect.

In 2017 we are going to explore using Instagram to share some of the photos we capture in studio and use our email newsletter in a more strategic fashion. We may even play with YouTube by taking some clips of audio we capture and using them as a soundtrack for some photos we capture in studio and making a video. We also sometimes use social media beofre a show to ask our community for some questions they want answered from upcoming guests.

Diva Marketing: Which social media channel is most effective for you and why?

Lee Kantor,Business RadioX®: We lean on Linkedin. We are business people talking to business people so Linkedin is a logical channel to communicate with our community and distribute our content.

Stone Payton,Business RadioX®: Lee's absolutely right if you're going by today's definition of Social Media  -- but my answer is "Lunch" . . . or dinner, or the boardroom, or the golf course, or the telephone -- anywhere Execs and Entrepreneurs are actually engaging one another and exchanging ideas to serve their market and grow their business.

Diva Marketing: RadioX ® has been around for a while and in that time I suspect you’ve interviewed thousands of small business owners. How has the small business/entrepreneurship world changed in terms of product/service innovation?

Lee Kantor,Business RadioX®: I think that as technology has become faster, cheaper and more powerful we are in an interesting time.

It's hard to look at things from 40,000 feet when the ground is moving underneath your feet. When we started, smartphones weren't so smart. Now we need a mobile first strategy. When we started it was cumbersome to listen to our content live or even get the recording on your phone. Now I can watch everything from a movie to live NFL game on my phone.

Business owners have to stay focused, stay in their lane and use technology to work for them.

It is easy to get distracted and follow every shiny object that you hear about.

Diva Marketing: What trends do you see happening in marketing media for business owners on limited budgets?

Lee Kantor,Business RadioX®: I see a trend of forward thinking businesses supporting media that are authentic, long form and who creates meaningful relationships with their listeners.  There is a wave of socially conscious businesses that have figured out that there is a lot better ROI with fewer (but more engaged) “hearts and minds” rather than with more (anonymous and superficial) “eyes and ears.”

I think the majority of traditional media outlets are desperate and are spiralling down the clickbait path. Sadly this strategy is making them less relevant in terms of influence. Because of the use of this click bait strategy their consumer can’t tell fake news from real news.

Stone Payton,Business RadioX®: Limited budgets are a product of limited revenue, limited thinking, or both. We can help change that -- and I'm delighted to say we provide substantial value at any financial budget from $0, to $129 /year, to $5k /month, and beyond.  

As for trends . . . Access is higher, Quality is lower. Distribution is much higher, but tools for measuring haven't caught up. Most metrics in marketing media today are meaningless (impressions, viewership, coverage, clicks,)  . . . It's like trying to measure fluid ounces on a bathroom scale . . . in an effort to find the best route to Boise. So we simply measure ROI.

Diva Marketing: As we enter 2017, what are your plans for Business RadioX®?

Lee Kantor,Business RadioX®:  We want to tell 1 million business stories. And to help us do that we need to find socially conscious businesses that want to partner with us and help us put studios in markets around the United States. Together we can tell more stories and help more small and mid sized businesses get the word out about the great work they are doing for their profession and their communities.

Stone Payton,Business RadioX®: Increased Access For All . .

1.Expanding the network to other markets

2. More stories, more ways to access what you want, when you want it . . . and we're launching our BRX Member program so more people who resonate with our mission, enjoy serving their community, and appreciate authentic conversations with local business leaders can join our cause.

Diva Marketing: As is Diva Marketing’s tradition, we’re throwing the virtual mic back to you. Wrap it anyway you’d like!

Lee & Stone, Business RadioX®: If you know anyone with an interesting business story please send them our way. We want to interview them and help them get the word out! If you know any sponsors or entrepreneurs who resonate with our work please send them our way as well.

Contect with Business RadioX®, Lee Kantor and Stone Payton

Website |Facebook |Twitter @LeeKantor|Twitter @StonePayton

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What Does a Website Administrator Do?

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Webmasters used to be a complete mystery to me. They seemed like the Wizard of Oz sitting behind his curtain pulling levers and creating a huge visage. I had no idea that the web wasn’t run by geniuses.

Sure, there are plenty of geniuses out there running websites. The geniuses get the most money probably. But the fact that people like me could run a website and make a profit was completely foreign to me.

Now I understand what a website administrator does and I’m not so afraid of the hologram anymore. In fact, I now know that I can be the little man behind the curtain.

Want to know how you can be the little man behind the curtain? Let’s talk about what a website administrator does then.

1. What The Hey is a Website Administrator?

A web administrator isn’t just someone who writes personal narratives on their blog no matter how much we want to be. It’s someone who understands and can fix websites from the bottom up.

An administrator is someone who is in charge of making sure back-ups happen. They’re also in charge of web content, software applications that handle emergencies, and they keep all things internal up to date and running smoothly.

They’re your website mechanic that gets to constantly monitor a website to minimize downtime and data corruption or loss.

In essence, you’re IT on that company or person’s website. But it’s highly specialized compared to most IT positions.

It requires a degree in computer science or some related field of study. And if you’re wondering how much a web administrator will make, it’s enough. Ok, $85k isn’t a bad deal really.

2. But What Do They Really Do?

When you ask someone what they do, you usually get a title. The only time someone actually asks, “But what do you really do?” is when they have no clue what your title describes. As a writer, I get this all the time.

Website administrators are probably one of those classes of people that have to explain their profession to the layman. And if you’re here, you’re probably still curious. Let’s check out the nuts and bolts of this job.

Web Security

This is the most important aspect of a web administrator’s job. They ensure that the website is absolutely secure from both viruses and malware. They also make sure the website isn’t exploitable by hackers.

If the website administrator fails at this part of their job, not only could a hacker steal client information, they can turn the website into a weapon or a tool for their own use. They could end up spamming and infecting hundreds of people through a website or steal even more information.

A web admin must be vigilant. They can be assured that any hacker who wants access will also be vigilant, waiting for an exploit to open up.

If you’re a web administrator for a new website or a website that changed hands, you can be sure that someone will try and probe that site for weaknesses. A website administrator must know about every kind of bot and malware attack possible and have the tools necessary to combat those attacks.

User Accounts

The only contact most users have with an administrator is when they create an account on the website. And the website admin is involved only because creating a secure website account isn’t as easy as pressing a button.

The web admin’s role in this is basically to enter the information you give them and then create the account. Not all websites use a website admin to create user accounts. Large domains like Facebook use automated software to securely create accounts.

Small websites don’t have the money to build this kind of software. They either have to use a website admin or outsource to other companies to create user accounts.

Some hosting services will supply user accounts and automated setups. But they often charge a higher price for their services.

For a seasoned web admin, it’s a fairly simple yet thankless task. And while you may not interact with a website administrator most of the time, you will eventually need them for something bigger. Don’t treat them like the basement IT crowd.

Traffic Monitoring and Other Web Software

You web admin isn’t going to be your marketing guru. He typically deals with the nuts and bolts. But the nuts and bolts include APIs.

Your web admin will be able to monitor things like web traffic for you. And if you buy web visitors and increase your traffic, your admin will have good news for you each time.

Other server-side software analyses are equally important. Active server pages, database software, JSP, and various coding and HTML tools and software.

Log Analysis

If you’ve ever had a problem with your computer, your IT specialist will ask you for a computer log. A website runs on a special kind of computer called a server.

Every action on the server, whether done by a human or the server itself, is recorded in a server log. Data such as download and upload times, network bandwidth, and user habits are all in the log files. A web admin must know how to analyze these files.

What’s the reason? The admin can figure out where any slowdown or glitch is appearing and fix the problem. They essentially increase and improve the website’s performance.

Conclusion: Treat Them Well

Your web administrator is important. Treat them that way. And if you don’t have one, you will probably end up doing half of these things yourself.

Check out the rest of Shoemoney.com for more web guru information.

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The Workspace And MiWay Announce Entrepreneur Competition

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To celebrate their collaboration at Village Road, The Workspace and MiWay are launching a competition for South Africa’s entrepreneurs that will see the winner/s given a major advantage to further grow their business.

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25 Weird Things We've Learned About Elon Musk

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Elon Musk has always been a thinker and a creator. As a child, he daydreamed in an almost trance-like manner and coded his own video games. He always found resourceful ways to make money, and after he graduated from college, he opted for entrepreneurship rather than wait for an internet company to take notice of him.

Numerous passions inspired Musk, and today he manages companies and projects that specialize in electric and self-driving cars, private space exploration and Mars colonization, solar energy and artificial intelligence.

On top of his executive roles with Tesla, SpaceX, SolarCity and OpenAI, Musk has time for fatherhood, Hollywood, playing video games and brainstorming even more big ideas. Below are 25 surprising facts and anecdotes about Musk that paint a picture of the eccentric multi-disciplinary engineer.

Related: 5 Things I Learned Obsessing Over Elon Musk During My Internship

1. His parents thought he might be deaf.

When Musk was a child, he would often gaze into the distance while his parents were speaking to him, which led them to believe that he might be hard of hearing. Doctors removed his adenoids, but it made no difference.

It turned out he was just daydreaming. His mother, Maye, told biographer Ashlee Vance, “He goes into his brain, and then you just see he is in another world. … Now I just leave him be because I know he is designing a new rocket or something.”

2. He was violently bullied as a child.

Growing up in South Africa, Musk’s classmates bullied him and beat him up badly. At age 41, he had surgery to fix a deviated septum.

Was beat up pretty badly as a kid & left me w jagged septum. Harder to breathe as I got older, so time to fix.

— Elon Musk (@elonmusk) May 25, 2013

During his recovery, he tweeted Tesla ideas while hopped up on painkillers.

Had a minor operation, so am in bed in meds. Probably shouldn't be tweeting :)

— Elon Musk (@elonmusk) May 25, 2013

Would love to do a pickup truck. Something w ultra low cg for sports car handling, dynamic air suspension & mega torque.

— Elon Musk (@elonmusk) May 25, 2013

3. He wrote and sold a video game in 1984.

It was called Blastar, and Musk, then 12, received $500 when its source code was published in the South African magazine PC and Office Technology. In 2015, a Google software engineer revised the code to function in HTML5 and made it playable. The objective of the game is to destroy an alien ship filled with weapons of mass destruction. While it’s a rudimentary game, don’t forget that it was created by a preteen nearly 33 years ago.

"[It was] a trivial game ... but better than Flappy Bird," Musk told WaitButWhy.

4. He paid his way through college by partying.

While studying at the University of Pennsylvania, the natural entrepreneur would throw house parties and charge a cover fee of $5 to help him pay his rent. He and his roommate were the only residents of a 10-bedroom frat house, and they would cover the windows with black trash bags and the walls with bright paint. Musk would stay sober during the events to keep things under control, as he was never big on drinking. Once, his mother Maye worked the door at one of the parties.

Related: Elon Musk Trolls Fake News Writer, and 12 Other Times He Had the Best Response

5. He dropped out.

In 1995, Musk enrolled in graduate school at Stanford University to study physics. Within two days he decided that the internet had far greater promise to change society and left to found Zip2, a company that provided maps and directories to online newspapers.

6. He’s a father of five.

Musk has five sons with his ex-wife Justine Wilson. Twins Griffin and Xavier were born in 2004, and triplets Damian, Saxon and Kai were born in 2006. The couple also had a son named Nevada, born in 2002 and named after the location of Burning Man, the music and arts festival where he was conceived, though he died of sudden infant death syndrome at 10 weeks of age.

7. He’s the real-life Tony Stark.

Musk was the inspiration for Robert Downey, Jr.’s character, Tony Stark, in the Iron Man franchise. Downey received a tour of the SpaceX headquarters from Musk in 2007 and picked up on some of what he has described as “accessible eccentricities.” When the first Iron Man film was released, director Jon Favreau explained that Musk had inspired Downey’s interpretation of the character. Musk had a cameo in Iron Man 2.

8. He almost went broke.

Amid the Great Recession and an expensive divorce from his first wife, Wilson, who blogged about her demands on LiveJournal, Musk was living off loans from his wealthy friends. Musk put his last $35 million into Tesla and maintained his stake in the company, despite his lack of cash. Tesla went public, and today it’s valued at more than $33.4 billion, while Musk himself is worth $12.7 billion, according to Forbes.

Related: Elon Musk Says Crack Helps Him Survive on No Sleep

9. He owns one of James Bond’s cars.

In 2013, Musk spent $866,000 in an auction for the Lotus Esprit submarine car from the 007 film The Spy Who Loved Me (1977). Through Tesla PR, Musk told Jalopnik, "It was amazing as a little kid in South Africa to watch James Bond in The Spy Who Loved Me drive his Lotus Esprit off a pier, press a button and have it transform into a submarine underwater. I was disappointed to learn that it can't actually transform. What I'm going to do is upgrade it with a Tesla electric powertrain and try to make it transform for real."

10. He once made a guest appearance on The Big Bang Theory.

In November 2015, Musk made a cameo on the CBS show in an episode called “The Platonic Permutation.” The scene, which takes place in a soup kitchen on Thanksgiving, features Musk washing dishes.

“I was on the turkey line, but I got demoted for being too generous with the gravy,” Musk says. Howard, a character on the show, is starstruck by Musk but manages to score his email address. The scene ends with the two sharing a slice of partially eaten pumpkin pie.

11. He uses a tree analogy to describe how he learns so quickly.

Musk is knowledgeable about many disciplines, and many people wonder how is he able to educate himself so effectively. During a Reddit AMA in 2015, a user asked about his process.

Musk replied, “I do kinda feel like my head is full! My context switching penalty is high and my process isolation is not what it used to be. Frankly, though, I think most people can learn a lot more than they think they can. They sell themselves short without trying. One bit of advice: It is important to view knowledge as sort of a semantic tree -- make sure you understand the fundamental principles, i.e. the trunk and big branches, before you get into the leaves/details or there is nothing for them to hang on to.”

12. He has an idea for a “fifth mode of transport.”

Civilization has developed planes, trains, automobiles and boats, but Musk envisions his conceptual Hyperloop high-speed transit tube as a fifth mode. He says it is theoretically the fastest way to travel the California coast. It would never crash, it would be immune to weather and it would get passengers from Los Angeles to San Francisco in under 30 minutes. It would be energy efficient, maybe even self-powering with help from solar panels, which would keep costs well below an airline ticket, Musk told PandoDaily Editor-in-Chief Sarah Lacy in a recorded interview.

Related: Elon Musk Reveals His Next Idea as 'The Boring Company'

13. He proposed nuking Mars.

During a Sept. 2015 appearance on The Late Show With Stephen Colbert, the host asked Musk to share his ideas regarding Mars colonization. “Eventually, you could transform Mars into an Earth-like planet,” Musk said. “You could warm it up.” When Colbert asked him to elaborate, Musk said, “There’s the fast way and the slow way. The fast way is drop thermonuclear weapons over the poles.” Later, he clarified that his idea would be to create two “suns” near Mars via nuclear fusion.

14. He wants to cover the world with space-based internet.

On Nov. 15, 2016, SpaceX filed for permission from the FCC to launch 4,425 satellites that would provide internet coverage around the world. Currently, a little more than 4,000 satellites (active and inactive combined) orbit the Earth.

15. His secret to success is staying clean.

When a Reddit user asked him, “What daily habit do you believe has the largest positive impact on your life?” Musk didn't respond with one of the usual suspects -- waking up early, expressing gratitude, meditating -- but “showering.”

16. He bought $70 million worth of Bel Air mansions.

One Bel Air mansion wasn’t enough for the Tesla co-founder. Musk now owns five mansions in the lavish southern-California neighborhood, worth a total of more than $70 million. Of course, they are eco-friendly -- an aerial image of Musk’s main home shows massive solar panels on one side of the property.

Over the years, Musk has amassed properties in the neighborhood. In 2012, he purchased one home for $17 million and in 2013, he bought a neighboring home -- also next door to the late Gene Wilder -- for nearly $7 million, which he turned into a private school for his six children. Since then, Musk purchased three additional Bel Air mansions.

17. He believes AI is humanity’s “biggest existential threat.”

Musk is incredibly leery of AI. In fact, he fears that AI could become more powerful than people and perhaps cause human extinction if it grows too smart.

In an interview with Vanity Fair, Musk explained that it’s technically not a robot that would become too powerful, but a computer algorithm. “The important thing is that if we do get some sort of runaway algorithm, then the human AI collective can stop the runaway algorithm. But if there’s large, centralized AI that decides, then there’s no stopping it.”

Musk isn’t the only one to fear the power of AI. Other tech leaders and scientists are on the same page as the SpaceX founder, including Stephen Hawking and Bill Gates.

18. The Hitchhiker’s Guide to the Galaxy was a “turning point” for Musk.

In an interview in the April 2017 issue of Vanity Fair, Musk shared that Douglas Adams’s The Hitchhiker’s Guide to the Galaxy -- a book about aliens destroying earth, creating supersonic highways and building a supercomputer that knows all of life’s mysteries -- was a “turning point” for him. In fact, the book had such an effect on Musk that he even slipped a reference to it into the Tesla Model S software.

19. He has a somewhat dirty sense of humor.

When it comes to humor, Musk has a surprisingly raunchy approach. When naming the Tesla Model 3, Musk originally wanted to call it the Model E “for dumb obvious humor reasons.” If he’d had his way, the cars would be Models S, E and X. Unfortunately, due to a Ford trademark lawsuit, Musk had to settle for the Model 3 instead.

20. He used to drink 96 ounces of Diet Coke per day -- plus some coffee.

For a period in his life, Musk reportedly drank eight cans of Diet Coke in addition to several cups of coffee each day. It was his means of staying awake and focused during 100-hour work weeks during the process of building and launching his companies, he told Inc. in 2007.

"I got so freaking jacked that I seriously started to feel like I was losing my peripheral vision,” he said.

It’s unsafe for adults to consume more than 400 milligrams of caffeine per day, according to the Mayo Clinic. Musk’s soda intake alone brought him up to 336 milligrams.

21. His mom is the face of CoverGirl -- and an entrepreneur.

At the age of 69, Musk’s mom, Maye, became the new face of beauty brand CoverGirl.

This isn’t Maye’s first modeling gig. She’s been in the business since before Elon was born. She’s appeared on the covers of international beauty magazines as well as in campaigns for Clinique and Revlon. Today, she’s signed with modeling agency IMG Models Worldwide. She was also featured in Beyonce's music video for the 2013 song "Haunted.”

Maye tweeted out the announcement of her partnership with the cosmetics company.

.@covergirl I'm so excited to say that I'm now officially a COVERGIRL, at 69! Beauty is for all ages. #COVERGIRLMADE pic.twitter.com/xndw5deHXs

— Maye Musk (@mayemusk) September 27, 2017

She also posted about it on Instagram, writing, “Who knew, after many years of admiring the gorgeous COVERGIRL models, that I would be one at 69 years of age? It just shows, never give up. Thank you COVERGIRL, for including me in your tribe of diversity. Beauty truly is for women of all ages, and I can’t wait to take you all along this amazing journey with me!”

Her son congratulated her via Twitter.

Congrats Mom! I love you.

— Elon Musk (@elonmusk) September 28, 2017

Entrepreneurship runs in the family: Aside from her modeling career, Maye is also a registered dietician-nutritionist and a wellness coach who has run her own nutrition business for more than 45 years. She was the first dietitian to be featured on a cereal box -- specifically on 1 million boxes of Special K in Canada -- according to her website.

22. He is always on the move.

In a recent earnings call, he said this of his working environment: “I always move my desk to wherever -- I don’t really have a desk actually -- I move myself to wherever the biggest problem is in Tesla. I really believe that one should lead from the front lines, and that’s why I’m here.

23. He spends a lot … on mansions.

Last year, Musk bought a home in Los Angeles -- his fifth in the fancy neighborhood of Bel Air -- for $24.25 million. Before that purchase, he apparently had already spent $48 million on other mansions, bringing the total spend to roughly $72 million.

24. He’s very passionate about his children’s education.

So much so that in 2015, Musk launched a private school for his family called Ad Astra. The name means “to the stars” in Latin, fitting for a guy who spends all his time thinking about space. He reportedly has run classes out of SpaceX’s Los Angeles office, and he has shared very few details about the undertaking, except for the fact that there are no traditional grades.

25. He used to work for a video game company.

Musk didn’t just dabble in video games during his preteen years. He worked at the now defunct Rocket Science Games in the 1990s, helping to develop at least three titles, Kotaku reports.

Vance’s biography of Musk touches on this phase of his career in an interview with Rocket Science Games co-founder Peter Barrett, who explained that Musk went above and beyond his job description. Overall, his role was to make various pieces of hardware and software run simultaneously and communicate with one another.

“We brought him in to write some very menial low-level code,” Barrett said. “He was completely unflappable. After a short while, I don’t think anyone was giving him any direction, and he ended up making what he wanted to make.”

Additional reporting by Nina Zipkin

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Ask by Ryan Levesque – SPI TV Ep. 25

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Ryan Levesque’s book Ask has been a huge game-changer for me. After reading his book and applying the Ask Formula into my business, I’m now able to better serve my audience because I have a much better understanding of who they are and what they are looking for.

And understanding exactly who your audience is and what their struggles are is the foundation for any successful long-term business. 

Ask is my #1 book recommendation for anyone in business, no matter what stage or what niche you’re in.

If you’d like to get Ask delivered right to your doorstep for free (shipping and handling NOT included), click here to fill out the form and it’ll be there soon!

Also, if you’d like to hear Ryan talk more about the Ask Formula and how it has affected me, click here to listen to SPI Podcast Session #178, or listen to it below:

Look out for another book next week that I’ll be reviewing (to continue book review month here on SPI!)

Thanks so much for watching SPI TV, and be sure to subscribe (via YouTube or iTunes) to get new episodes of SPI TV each week delivered right to you!

Oh, and don’t forget! Join my book club where I review new books each month and give you special deals and promotions when they become available.

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Diva Marketing Blog - Marketing blogs and corporate social media strategies for innovative companies

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Stories From Smaller Nonprofits ~ Dotted Line Divas

12/20/2016

During this tinsel time of year we often look to nonprofits to help families bridge the gap in providing items that will help make the holidays a little brighter. However, what often gets lost in the crowded NPO space are the smaller nonprofits whose work is critically important.

During December I open Diva Marketing Blog's virtual doors and invite smaller nonprofit organizations to tell their stories in their own special way. It my wish that you might find a small way to make a big impact.

 Sometimes necessity + creativity leads to great ideas. That's how a special organization, Dotted Line Divas, began it's venture to help others by using coupons. Really!

Our story teller is Tanorria Askew. Tanorria is not only a special, giving person but a talented, chef who participated on Gordon Ramsay's Master Chef program. Read more about Chef Tanorria in Diva Foodies' (my sister company) Twitter interview.

Hi! My name is Tanorria Askew, and I am the Vice President of the Board for an amazing non-profit called Dotted Line Diva’s! Dotted Line Diva’s is an organization that strategically coupons in order to provide families in need with personal care items.

 About Dotted Line Divas

Dotted Line Divas is so unique in that it started by a woman who is a family in need herself. Christina Huffines started couponing in order to be able to provide items she was not able to get a food pantries and other assistance organizations. Things like laundry soap, body wash, razors, etc. which are things most of us take for granted. After spending one Christmas giving almost 400 families personal care items that she had stockpiled herself, Christina decided to form a non-profit called Dotted Line Divas.

Dotted Line Divas now partners with other non-profit organizations to help as many families as possible. Since our start in 2014, we’ve helped support over 2,000 families! Just under a year ago we were also able to open a Personal Care Pantry which allows families to come “shop” with dignity and respect for items that build confidence, keep a clean and healthy home, and inspire others. We typically help anywhere from 30-40 families each month in the pantry!

Our goal is to help families with basic personal care needs while inspiring them to eventually pay it forward. That’s why we also offer monthly coupon classes for our families to attend to learn how to coupon and save money for their own families. These classes are also open to the community so anyone can come and learn how to coupon. Our hope is those who attend the classes will be inspired enough to use the skills they learn to help support their own families but also give back to the communities in which they live.

How Social Media Plays A Role

Social media has been a platform that Dotted Line Divas uses to spread the word about events, volunteer opportunities, and coupon deals for those would like to partner and help with increasing inventory.

Connect with Dotted Line Divas

Website | Twitter | Instagram | Facebook 

Mailing Address: P.O. Box 3544 Carmel, IN

 

 

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