The Dos and Don'ts of Email Marketing – SPI TV, Ep. 29

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Today on SPI TV, we’re covering the major dos and don’ts of email marketing.

There’s a right way and a wrong way to do things. I’ve been there—and I’ve learned a lot from my not-so-great decisions. Hopefully, after this episode, you won’t have to make the same mistakes when it comes to your own email marketing.

I’ll be covering all the important stuff, including subject lines, segmentation, calls-to-action, and auto-responders. I’ll also delve into reaching out to your audience, asking them the right questions, and knowing when to push a sale.

And make sure you check out EmailtheSmartWay.com, a free guide with my favorite email marketing strategies and tactics that’s perfect for anyone getting started with their email list.

Watch previous episodes from Email Marketing Month:

Thanks so much for watching SPI TV, and be sure to subscribe (via YouTube or iTunes) to get new episodes of SPI TV delivered to you each week!!

Also, don’t forget to download my brand new eBook, Email the Smart Way! It’s a FREE playbook of various types of email archetypes that you can use in your broadcasts and autoresponder emails, so you don’t ever run out of great emails to send to your list. Building a list is one part of the battle, understanding what to send is the other.

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