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How ClickFunnels Works
There Are Three Primary Reasons Why Internet Marketers Need Funnels:
- To Generate Leads
- To Make Sales
- To Run Online Events Such As Webinars Or Training
Let’s take a closer look at all three:
1. Lead Generation using two different methods:
- Using ClickFunnels there are two ways to generate leads:
- Building a private list using basic email or messenger leads via a ‘squeeze page’ which collects your subscribers automatically
- A two-step “tripwire” or “unboxing” funnel. This is generally for lower priced products (often times a loss leader where you lose some money up front) but where the goal is to get a customer, and then use 1-click upsells in the funnel to generate a profit.
- A sales letter or a video sales letter funnel. This type of funnel is generally for products that require a little more selling, either because the product needs more explanation, or you need a presentation to sell people on the perceived value of what you’re selling. This funnel often uses 1-click upsells to generate additional profit per customer.
- A Launch Funnel This is used when you are looking to launch a new product or service, and you want to build up excitement for the launch. This funnel, made famous by Jeff Walker called “The Product Launch” funnel, works really well for selling more expensive products because you have more time to sell people on the perceived value of what you are selling.
- A live webinar using a 3rd party software like gotowebinar or zoom. ClickFunnels is used to customize the registration process, and increase conversion and sales.
- An automated, ondemand, evergreen webinar that is completely run on ClickFunnels. For this funnel, you take a presentation you already created, and use our funnels to run the whole event.
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