SPI 269: How to Build a Massive Community Behind Your Physical Product with Tom from Chubbies

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This month, I’m on a mission to learn everything I can about creating and selling a stellar physical product. That’s why today I’m talking to Tom Montgomery, co-founder of a hugely successful clothing company with a massive fan following, Chubbies Shorts.

Tom and his friends had a problem: Mainstream men’s fashion didn’t offer much variety when it came to shorts. They craved options with more personality, designed for all kinds of bodies. With help from word-of-mouth marketing and a totally unique brand voice, Chubbies quickly grew a devoted following, all without sacrificing their one-of-a-kind vision for building community.

In this episode, Tom offers a glimpse into Chubbies’s content creation process and how they’ve built such a loyal customer base. You’ll also hear why they avoid getting “sales-y” on social media, their most successful campaigns to date, and tips for finding a unique brand voice of your own. As a newcomer to the world of physical products, I learned so much sitting down with Tom, and I know you will too. Listen and enjoy!

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Special thanks to Tom for joining me this week. Until next time!

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