Build Your Own Brand 5-Day Challenge Begins Next Week!

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Join the free Build Your Own Brand (BYOB) Challenge today and create the brand you've always wanted. The challenge kicks off in one week!

Pat Flynn
October 9, 2017

Today, I’m excited to announce the biggest challenge ever presented to the readers of SmartPassiveIncome.com.

Drum roll, please. Now introducing a challenge for the ages:

The 5-Day Build Your Own Brand (BYOB) Challenge!

Before I get into the details of the Build Your Own Brand Challenge, first, a little history. Back in 2009, I published one of my very first YouTube videos, which was called How to Build a Blog in Less Than 4 Minutes and Write Your First Blog Post. As of today, this video has been viewed nearly 250,000 times, and has provided a quick way for first-time bloggers and aspiring online business owners to get a website up and running, and just get the ball rolling on their online presence.

Getting that ball rolling is sometimes the most difficult step. That’s why I created that video—to help people break through that initial obstacle. The next, most difficult challenge is after you’ve had an idea and you’re ready to build upon your website and establish your brand online.

Many things have changed since I created that video in 2009. Over time, I’ve realized that in order to succeed with your website, a few more essential things need to be checked off the list for establishing your brand and making your mark on the internet. This is why I wanted to present this brand new challenge to you today.

What To Expect with the Build Your Own Brand (BYOB) Challenge

The BYOB Challenge will be a 5-day challenge structured like a course on the Teachable platform. For each day of the challenge, you’ll have a set of modules to complete, and within each module you’ll have a set of lessons and short videos that walk you through the process of crafting a high-quality, well-designed personal brand for your website.

This challenge is a much more robust, detail-oriented expansion of my 2009 video, but with the same end goal in mind: To help you build an amazing branded website from scratch. At the end of the 5 days, you’ll have a website with a clear brand, ready for you to begin creating content, build your audience, and eventually sell a product.

Unlike other challenges I’ve run in the past, this is not a reader challenge by way of a blog post. For this challenge, I want to do something different because, as you know, I like to challenge myself and experiment with new things to see if there are better strategies or approaches I can take along the way.

This won’t be like the 72-Hour List Building Challenge at 100Emails.com, where you are challenged to build your email list from 0 to 100 subscribers in 72 hours. (By the way, you can still enter the 72-Hour List Building Challenge if you need help kickstarting your email list, since the challenge is evergreen!)

Also, this challenge doesn’t tell you how to launch a course, make money from your website, or build your audience—although that may naturally come later as a result of the initial work you do. But at the end of the challenge I will give you resources you can use to keep going and move to the next steps.

Here are a few things you can expect in the BYOB Challenge:

• It is built on Teachable, like a course, but structured as a challenge. Teachable is super user-friendly and easy to navigate.


• It is 100 percent free to join the challenge. You can build your brand from the ground up . . . for free!


• There will be add-on options for purchase. If you’d like a few bonus items to help you on your way toward building your brand, you’ll have options. But they are totally optional!


• You are free to choose any hosting company and any email service provider that you’re most comfortable with. I will share my top recommendations based on my experience, but those are just suggestions.

The 5 days will be broken down like this:

Day 1 of the challenge will be about discovering what your brand is really about. You will use that time to come up with a clear mission for your brand, name your brand, and procure your domain name.

Day 2 will include setting up the back-end of your website. You’ll set up your site’s design theme, plugins, analytics software, and more.

Plugins allow you to customize your website even further. There are a lot of amazing plugins, but I’ll share the minimal amount of plugins that you’ll need to build a successful brand. The last thing I want to do, in such a short period of time, is overwhelm you. You can always, at a later time, go back and add more plugins that make sense for your website goals.

Day 3 will be about building the front-end of your website, including its most essential pages and temporary visual branding.

At this stage, your website branding doesn’t have to be perfect or too fancy, but it’s going to be great enough to instill confidence that your website and design is your home—to move forward with, produce content, and grow your brand.

Day 4 will be all about social media. I’ll guide you through selecting the most effective social media platforms and basic ground rules for building your brand’s social media presence.

Lastly, on Day 5 we’re going to focus on writing content, publishing it, and preparing to build your email list. And we’ll close it out with a plan for how to launch your new brand!

Sound like something you’d love? Sound like a challenge you’re ready for: To have your own branded website up and running in 5 days?

Sign up here to be the first notified when the challenge goes live!

At the end of this 5-day challenge, I want you to be proud of what you create; you can (and will) create something amazing and inspiring you can share with your community, your family, and your friends so you can start building your audience on a foundation you’re truly excited about.

People often tell me that they just need a good excuse to get started on the online business they want to create, or the website they want to build, or the brand they’ve been thinking about for years. That’s totally normal, and I understand!

But there are people out there waiting for you. They are waiting for you to create the thing you’ve always wanted to create. At 100 percent free to join, you no longer have an excuse! You can create the website and brand you’ve always wanted to.

That’s my challenge to you.

That’s why I created the Build Your Own Brand (BYOB) 5-Day Challenge. If you’re motivated by a challenge, and appreciate some guidance along the way from an expert who can walk you through the process toward a specific and meaningful outcome (building your brand!), you’re in the right place.

Are you ready?

Sign up here to join the waitlist for the Build Your Own Brand 5-Day Challenge that starts next week!

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