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Saturday, 18 August 2018

Top 25 Digital Marketing Articles – Week of 08/17/18

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This week’s roundup includes tips to increase the conversion rates of your Email Marketing campaigns, how to use Social selling to reach more customers, and ways to make your landing pages Mobile friendly.


Learn how to write content for generating inbound leads and create a strong User Experience for visitors on your website. We’ve covered all of this news and, much more, below!


From the UpCity Blog:


Content Marketing:


  • Follow the valuable tips from Carla Johnson to enhance your Content Marketing efforts.

  • Learn how to boost traffic and improve engagement by promoting Content on social media, from Uma Bhat’s blog.

  • Epipheo draws special attention to the important aspects of a Content Marketing strategy and offers guidance to provide unique value using your Content Marketing strategy.

  • Jacob Cass provides useful tips to help marketers increase leads and ROI with Content Marketing.

Conversion Optimization:


  • Learn how to write content for generating inbound leads, from Syed Balkhi’s blog.

  • David Trounce discusses how strategies such as nurturing leads and testing call to action phrases, can help marketers transform leads into prospects.

Email Marketing:


  • John E Lincoln offers guidance to help marketers provide a seamless and engaging experience with Email blasts.

  • Jonathan Brown offers valuable tips to increase the conversion rates of your Email Marketing campaigns.

  • Jeff Cox lists the intrinsic elements of an effective Email Marketing campaign.

  • Karen Lee highlights the Email Marketing strategies that can help marketers get more responses from their target audience and prompt them to take the desired action.

Local Optimization:


  • Michaels Wilder discusses how Google Posts can improve your Local search results.

Mobile Optimization:


  • Justas Markus’s blog offers quick and easy to follow tips to make your landing pages Mobile friendly.

  • Carrie Cousins discusses techniques that can help marketers optimize their websites, in terms of speed on Mobile devices.

Reputation Management:


  • Jen Saunders draws special attention to Reputation Management tactics that can provide a positive user experience on the website.

  • Jeremy Sutter emphasizes the need for showcasing your customer reviews and scheduling consistent updates, to improve your Online Reputation.

Search Engine Optimization:


  • Matt Dittbenner highlights the significance of having an SSL certificate on your website, to boost your SEO rankings.

  • Learn how to popularize your website and increase Organic traffic, from Chris Kirksey’s blog.

  • Sonika Srivastava draws special attention to the fundamentals of SEO that can help marketers rank their websites on Search Engines.

  • Follow the tips from Kaitlin Kent to enhance your SEO efforts.

Social Optimization:


  • Learn how to use Social selling to reach more customers, from Shane Barker’s blog.

  • Julia Sagar offers guidance to increase your Social Media reach using Facebook, Instagram, Twitter, Pinterest and YouTube.

UX/UI:


  • Roxanne Pinto lists simple steps to create a strong User Experience for visitors on your website.

  • Steve Cartwright discusses how marketers can improve ROI by enriching the User Experience of their websites.

Website Design:


  • Maria Corby emphasizes the need to remove distractions, use the right images, and provide unique offerings for improving the Design of your Website.

  • Adam Steinhoff offers Website Design tips to improve your conversion rates.



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