How To Write High-Performing Affiliate Content

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Writing High-Performing Affiliate Content

Writing quality affiliate marketing content is all about keeping your readers in mind. Tell them what they need to know. Keep your reviews honest, grounded, and practical. It’s okay to make an attention-grabbing title, as long as your content is consistent with the expectations created by the title. Follow these tips to write high-performing affiliate content.

Tell your story

Don’t write about a product you haven’t personally tried. Your affiliate reviews should be based on your personal, first hand experiences, and made up of your own opinions. Your readers are counting on you. They’ve come to trust you, and are expecting you to recommend things because you liked them, not just because you’re getting a nice little profit. If you keep recommending stuff you don’t actually like, or have even tried, people will figure it out, and you’ll lose your credibility. You should be honest, and tell your readers what it is you liked about the product, so they can make an informed decision on whether they should purchase it.

Stay honest

Don’t exaggerate the strengths or deficiencies of a product you review. If you don’t like it, you don’t like it. But there’s no reason to be cruel about a product’s shortcomings. You also don’t need to wax poetic about an item you happen to like. An honest, simple review is what your readers want. They’re looking for some reasons to buy or not to buy. “The reasons you give for recommending or not recommending are the most important part of your review. If you’re always either loving things, or hating things, you’re eventually going to start losing some credibility. When you actually award a five star review, it should mean something,” advises Arthur Black, content writer at EliteAssignmentHelp.

Make headlines helpful and eye-grabbing

A high-performing piece of content begins with an attention-grabbing headline. Your headline should make the reader want to know more. But it’s important that not only does your headline bring people in, it should also be an accurate representation of what the user is about to read. People don’t enjoy feeling as if they’ve been tricked into reading your content. You should be creating a sense of trust with your readers, and tricking them with clickbait will not accomplish that. Don’t oversell your content; use your words to bring people in to an interesting and valuable read.

Have a good flow

Your writing should have a good flow and be easy for the reader to follow. If it doesn’t flow well, your readers will lose interest and click away. Make sure your paragraphs aren’t too long. Don’t ramble on, get to your point quickly, and be succinct. Keep the tone of your writing casual, avoid writing in an overly formal manner. Keep your audience in mind and write in a way they can understand. Don’t get too technical and throw a bunch of jargon at them.

Access some online tools to improve your writing

If you want to create high-performing content, then you’ll want to make sure your writing skills are up to the task. Practice your writing, editing, and proofreading skills with these resources.

1) ViaWriting and SimpleGrad – Grammar isn’t anybody’s favorite thing, but it’s part of being a competent writer. These resources will get you up to speed on the rules of grammar.
2) BoomEssays and UKWritings – These are online proofreading tools you can use to ensure the writing in your content is perfect. They make proofreading easy and have been reviewed by Boomessays review.
3) StateofWriting and MyWritingWay – These writing blogs are full of useful posts you can read for information about all things writing. Learn about writing through the experiences of other writers.
4) Essayroo and BigAssignments – These are editing tools that will help you make sure you haven’t missed any mistakes in your copy. AustralianReviewer recommends them.
5) WritingPopulist and AcademAdvisor – Writing is a process that involves many steps. These writing guides help you work your way through the process and produce a quality piece of writing.

Conclusion

To write high-performing content you need to not only keep your reader entertained, but also give them value. Your writing should follow up on any promises made in the title. Nobody likes getting tricked into reading clickbait. Keep your writing grounded and honest, and you’ll build up a loyal reader base.

Photo Credit: Nfoka Flickr via Compfight cc

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