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Now that you have written your content it’s important you have done the right on-page SEO before hitting publish. This part is very important because if you don’t have the right SEO elements on your page then search engines might have a hard time finding you in the SERP’s. Google indexing bots rely on on-page elements to tell them what your page is about which is why this is very important going forward. This is Part 13 of my series, and if you are just joining us I encourage all of you to go back and read the other parts before going forward. My complete process has been outlined step-by-step, and you’ll have an easier time understanding the entire process. With that said,
Let’s jump into Part 13 and go over some of the important on-page SEO elements which you have to ensure you have embedded into your content before going any further. Let’s get started.
Where To Add This Information
When writing your content, simply scroll down until you see the all-in-one SEO box. Here you’ll be able to add the title, description and some keywords.
The Main Keyword
It important your content is written keeping your main keyword in your mind. It’s important you focused on your main keyword throughout your article, and add it a few times throughout your content. What’s adequate? The right number depends, but many top bloggers have stated having your keyword 3%-4% throughout your content is a good start. This will help search bots understand what your content is about, and find you a place within the SERP’s. It also a good idea to have your main keyword sprinkled throughout your content because when readers go through it’ll reiterate what your content is about which is important especially when your readers are looking for a specific type of content.
Next,
Your main keyword will also make it easier for you to share your content within social media platforms. Many platforms will pull out data automatically, and when you have your keyword sprinkled throughout your content social media will make sure they display it using those #hashtags.
Meta Title
Your main keyword should be within the title of your content. This is because when visitors find your content through search engines it’ll stand out compared to your competition. Imagine what happens when you search for something within the search engines? You’ll notice the content you click has the main keyword within the title which tempts you to click-through…right?
Meta Description
It’s important to have your keyword + 2 other relevant keywords within the description part of your content. This section is usually 150 characters long so gives you some flexibility when writing it out. Take your time putting something together which stands out because your visitors will see it within the SERP’s, and can help increase your CTR. Next,
Make sure the keywords you use are all connected, and relevant because this will help when getting indexed by the search bots. Finding relevant keywords will also help guide your content writing which is important because it will keep your article consistent.
The Body
Hopefully by this point you have 5-10 keywords which are all relevant to your main keyword. It’s expected you sprinkle your related keywords throughout your content body a few times which helps with indexing, and adding relevancy to your blog content. This is very important now days especially since Google has put enormous emphasis on relevance to increase user engagement. It’s not tough because all that’s left is for you to gather 5-10 keywords relevant to each other, and then add them to your content body right before publishing. Here’s something which works well…
You should write your content naturally, and can always go back at a later time implementing them within your content. This will ensure your content stays smooth while the flow is natural at the same time.
Once you have done all of the following all that’s left is for you to hit “Publish” for your content to go live. It will take some time for your content to be indexed however if you have installed the Google Sitemap XML then it will increase the indexing speed since you’ll have a blueprint of your content on your server. The spiders find XML sitemaps very easy to read and follow through.
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