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Is Your Personal Brand Attracting the Right Audience?

10/07/2014

This week it was my honor to present at South Wired 14, formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta. It was my pleasure to share the stage, as co-presenters, with Dorothea Bozicolona-Volpe.

South Wired is 5 days packed with smart people talking about issues of how to succeed in the ever changing and challenging world of digital marketing. Dorothea and I spent hours discussing what we could bring to the party that might be a little different and add value for the attendees.

Our conversations led us to explore the complexies people are facing with eco-systems from multiple social networks. With each network you participate in from tier one e.g. Facebook, Twitter, Linkin, YouTube, Pinterest to tier two e.g. Instagram, SnapChat, Jelly, dating sites, etc,  .. you get the drift .. you attract and build an audience. You set expectations. 

We wondered .. is your personal brand attracting the right audience? That was it we had found our direction! We'd start at ground zero, or the heart of social media, the people. 

During the course of the session we handed out little napkins (social = fun!) and asked attendees to diagram their social eco-systems. Some people were surprised at the extent of their social network eco-systems. It was a fun exercise and Madison Harris even shared hers on Twitter. 

We talked about how privacy is an illusion on the social web, how anything can be hacked and so much more. Dorothea and I are happy to share the deck with you.

Make sure you check out the last section Managing Outside Your Zone. There are tips and ideas and a worksheet I developed that will you define who to follow/friend and the extent of person information you want to share on specific social networks. 

 

So, I ask you .. what does your social network eco-system look like? Are you attracting the right audiences?

Happy to answer any questions!

Toss of pink boa to Brian Rudolph, Candance McCaffery and their team of amazing volunteers and sponsors for coordinating and managing SouthWired14.

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