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Gary Vaynerchuk's Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World is a great representation of the social media expert's career. Most managers and marketers plan for the "big right hook" -- the one punch that will blow everyone away. But, Vaynerchuk has always been about consistent hits, and this book helps teach you his philosophy.
Feifer says: "Gary's central point is that you need to provide lots of value to a consumer before making any kind of pitch. I think about that a lot these days as I build relationships with readers and viewers. We must give first, then receive."
Related: 7 Books Most Millionaires Read Before They Turn 30
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