3 Ways to Get Started with Relationship-Building Webinars

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While we are often introduced to new and shiny marketing technologies, webinars are still great ways to interact with our audiences.

They help you build relationships, teach, and discover and drill down on your audience’s wants, needs, objections, and problems.

But the thought of producing webinars can be overwhelming if you don’t have experience with them, and gaining that experience might cause performance anxiety and confusion about the technology you should use.

How can we get started, overcome technical obstacles, and host our webinars with confidence?

First, forget the word “webinar”

The word “webinar” can overcomplicate the platform and discourage you from trying one!

A webinar is actually similar to a Skype or FaceTime call with friends and family.

You’ll apply the same principles whether you’re using Google Hangouts, GoToWebinar, Zoom, Free Conference Call, or any other service provider.

To get started, you need:

• A mic


• A reliable internet connection


• Webinar software


• An audience

Don’t worry about anything else until you’re ready to get more advanced. If you have the equipment for an internet voice or video call, then you have the basic gear to run a webinar.

Next, practice in private

Your first session doesn’t have to be in front of your audience.

Practicing for a group of friends or colleagues will help you get familiar with your software and how long it takes to get through your material.

Review these important fundamentals:

• Were you able to start on time?


• Could attendees hear you and see your screen?


• Could you take live questions and answer them?

Well done! You’ve beaten the technology hurdle and now it’s time to calm those nerves …

Finally, the Q&A portion is not a test

Impostor syndrome often creeps in when you’re hosting a live event and want to be seen as an authority.

Instead of letting it distract you, focus on the value you’ll gain from interacting with your attendees and the value you’re providing.

Here are three simple ways to move past your Q&A fear:

1. Ask attendees to submit questions beforehand, so you can pinpoint their needs and fine-tune your presentation accordingly.


2. “I don’t know, but I will find out” is an acceptable answer.


3. Some questions will go beyond the scope of your webinar topic, so don’t feel pressure to answer every question.

Want to learn how to deliver persuasive webinars (without feeling creepy or awkward)?

If you want to get much more effective at selling with webinars, we’re putting together a powerful resource we think you’ll find helpful.

To get all the details, click here and drop your information into the form …

You’ll be the first to know when it’s available!

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