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Polish up your apples for another week of content marketing school. 🙂 This week combined ways you can excel as a writer and a marketer.
On Monday, Stefanie Flaxman wrote about a seeming paradox — how can we be prolific enough to succeed as professional writers and continue to improve our craft at the same time?
She uncovered five simple (but not always easy) steps we can take to keep publishing and keep improving.
On Tuesday, Kelton Reid showed how the uncanny valley phenomenon plays out in content, and why we’re hard-wired to reject “zombie content.” He outlined seven red flags that give audiences the creeps — and how you can get your content’s soul back.
And on Wednesday, I talked about cheese. More specifically, the role it plays in your marketing — and why a little can be delicious, while a lot is just a recipe for indigestion.
Over on Copyblogger FM, my episode was about privacy and permission in the wake of massive public concern around the Cambridge Analytica data harvesting scandal.
And on Site Success, Sean Jackson and Katy Katz shared some simple ways you can use social media to widen your audience … without wasting every hour of your day.
That’s it for this week — have a fantastic weekend!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
![if you never find aspects to improve, you’re probably not that interested in growing]()
A Powerful Key to Prolific and Potent Writing
by Stefanie Flaxman
![a popular theory known as ‘uncanny valley’ explains this phenomenon]()
Avoid This Surprisingly Common Recipe for Creepy Content
by Kelton Reid
![It's not the strategy that's gross -- it's the execution.]()
Aggressive Sell, Soft Sell … What Works?
by Sonia Simone
The Simple Way to Manage Social Media for Maximum Success
by Sean Jackson
Is Blogging a Waste of Time?
by Sean Jackson & Katy Katz
Privacy and Permission in the Wake of Cambridge Analytica
by Sonia Simone
3Q for Establishing a Community Around Your Content
by Jerod Morris
How Bestselling Author & Investigative Journalist Scott Carney Writes: Part One
by Kelton Reid
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