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Your business plan should answer these questions:
"Which group of clients do you think best match your business? What is the demographic and what issues would those clients face?
"How do you plan on reaching your target market? What media channels would you implement?
"How do want your clients to view your business and what do you want them to take away from your brand?
"What do you think separates you from your competition?
Making sure that you provide the answers to the questions above will ensure a stronger business plan."
-- Debra Dixon Anderson, founder and CEO, Light of Gold PR
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