How To Find Profitable Sub-Niches In 2017

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One of the downsides of using data driven lists is you don’t really know which niches are actually going to pop. And which niches are going to be drop dead, failures.

I know, sucks.

But don’t worry!

There’s a solution to the madness. And it’s rather simple.

Stick to evergreen niches

Compared to niches that are full with uncertainty, evergreen niches are always going to be popular. They’re always going to crave and generate interest. And there’s always going to be BIG money to be made here.

Here are some examples of evergreen niches:

1. Money (i.e. internet marketing, consulting, financial, investing etc.)
2. Health & Fitness (i.e. weight loss, exercise regimes, diets, weight gain, supplements etc.)
3. Relationship (i.e. dating, breakups, marriage etc.)
4. Personal Development (i.e. education, careers, skills etc.)

These niches will never die! Ever.

Your job is to choose one of these big markets and then zero in on a particular sub-niche within the overall market

How do you decide?

Multiple ways to do so actually. You can base it off your experience, passion, interests or money.

Now of course, when picking niches and sub-niches, there’s a debate between passion vs. money. Should you pick the niche you’re passionate about… or the niche that stands to make the most amount of money?

There’s no final and conclusive answer here.

Both approaches work.

But the beauty of starting out with evergreen niches is you know there’s money to be made here. It’s a fact.

So you can simply go through the list and ask which evergreen niches are you the most passionate and excited about? This is where you probably want to start out.

Once done, it’s time to dive in further:

Investigate the larger market

After you’ve settled on your evergreen niche, it’s time to analyze the market.

It starts and ends with research. Although you know the evergreen market is going to be profitable, you want to ensure you’ll be able to make money in it. There’s tons of competition so you have to be smart about it.

Here’s what you want to determine:

• How large is the market?
• What are the overall trends?
• Who are the big competitors?
• How well are they doing?
• Who is the target market?
• What are their pain points and needs?
• Etc.

By answering these questions specifically and in detail, you’ll gain a greater feel for your overall market. And will be able to tell with greater certainty whether or not it’s worth diving into.

Once done, it’s time to move onto the next step.

Investigate the sub-niches within the big market

Sub-niches are simply groups of people within the overall market. Make a list of all the different audience segments that make up your market. For example, if you chose the dating niche, you’d have the following audience segments (just to name a few):

• Shy, insecure males in their 20’s who have never had a girlfriend
• Divorcees looking to re-enter the dating world
• Married men and women looking to strengthen and increase the joys their relationship provides​

Now the above are just large niches within the overall market. If you focus on these, you’ll be too broad. And won’t be able to carve a name for yourself in the ever competitive field.

So take your audience segment list and make it as specific as possible. By doing so, you’ll be able to zero in on sub-niches in the process. For example, everybody tries to serve the shy, insecure males in their 20’s who have never had girlfriends.

How could you be more specific and focused?

Maybe you serve a particular section of this market.

Maybe you serve shy, insecure 1ST GENERATION IMMIGRANTS in their 20’s who have never had a girlfriend.

See the difference?

You’ll be able to be so much more clearer, better, and polished in your marketing and content creation when you have a very specific audience segment defined. Technically, this smaller audience segment becomes your sub-niche. And because it comes from an evergreen niche, you know it’s going to be profitable. There’s money to be made here.

But we’re not done yet. Still another pivotal step remains.

Analyze the competitors selling products to this “audience segment”

After you’ve defined your specific audience segment aka your sub-niche, not only do you have to do keyword research and all that good stuff. But you also have to take a deep look into your competitors.

A lot of people shy away from competition, newbies especially.

They run from it.

They inaccurately think if there’s competition, it’s already too late. This is wrong. Competition means people are making money. Research the competition. See what they’re doing right. And what they’re doing wrong. See what keywords they’re ranking for and then ask yourself…

Can you beat them?

Can you create as great or EVEN BETTER content?

If so, you’re onto something!

Go build your site around the needs, desires and wants of your sub-niche

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source_link MMO mastermind