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Traditionally, proofreading is a separate task from editing.
And I still treat the two as different activities.
However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading.
Modern content marketers can take advantage of proofreading to avoid the all-too-common extremes of caring too little or too much about your content.
Caring too little about your content is fairly obvious; it created the current content marketing climate.
But caring too much about your content is also a problem.
It occurs when writers:
Proofreading ensures you’ve thoroughly reviewed your work, so you feel good about releasing it to the world.
Here are 10 proofreading tips that will help you publish with confidence.
1. Proofread backwards
Whenever I mention that proofreading your text from the end of your content to the beginning is my favorite proofreading method, Sonia always quips:
“How about a tip that doesn’t take forever?”
At which point, I like to explain why this technique is actually a time-saver. 🙂
We don’t always have a day to let our writing sit before we edit and proof it. That’s great advice in theory, but not realistic in a fast-paced content publishing environment.
Proofreading backwards helps you see your writing with fresh eyes, without first putting it aside for 24 hours.
In addition to spotting actual errors, you’ll also likely find:
- Words you overuse
- Sentences you can clarify
- Paragraphs you can simplify
Give it a try the next time you need to polish a fresh draft before you publish.
2. Stop at every punctuation mark
Proofreading is all about paying attention to little details that help your audience effortlessly understand your message.
Pause at every comma, period, apostrophe, quotation mark, etc. to make sure you’ve used them correctly.
This tip is especially helpful to find “it’s/it” and “they’re/their/there” mistakes.
3. Scan the first word of each paragraph
Varying your word choice elevates your content to a more sophisticated level.
If a number of your paragraphs begin with the same word, your writing won’t be as dynamic as it could be.
Use this opportunity to push your creativity.
4. Verify spellings of people’s names
Google is a proofreader’s best friend.
Keep a Google search tab open when you proofread and look up the proper spelling of every name in your text.
My name is spelled “Stefanie,” not “Stephanie.”
I’m sure you also appreciate when your name is spelled correctly.
5. Verify spellings of company names
When the name of a proper noun is spelled correctly, your audience takes it for granted.
However, when a knowledgable reader spots a spelling or letter-case error, it makes an article look sloppy.
It could be “copy blogger” or “CopyBlogger,” instead of the correct spelling: “Copyblogger.”
It could be “Bang & Olufson,” instead of “Bang & Olufsen.”
Or it could be “McSweeneys,” instead of “McSweeney’s.”
An incorrect spelling of a name isn’t a typo; it’s a mistake.
Performing a final spell-check is an important part of proofreading, so I’ve dedicated several of these tips to items professionals verify … in every piece of content.
6. Verify spellings of product names
Here we go again.
Today, a content marketer’s job also often includes research, fact-checking, copy editing, and proofreading.
To impress your clients and bosses, don’t rely on someone else to inspect your work for accuracy.
7. Verify spellings of titles
Editors commonly see subtle mistakes in the titles of articles or books, such as missing or additional words.
They are almost correct, but technically wrong.
I make it a practice to get these right in my own writing by remembering that I would want another author to write the exact titles of my own articles and books.
8. Verify days, dates, and times of events
This is a super easy one.
If you’re going to share an announcement about a webinar or live event, don’t send it out before double-checking that the day of the week mentioned matches the date.
Then confirm the start time and time zone.
9. Scrutinize hyperlink text
Making sure your hyperlinks work is part of your publishing checklist, so this step is about carefully reviewing the hyperlinked text.
A hyperlink will be a different color than the rest of your writing, which (for some reason) makes it easy to overlook.
Don’t fall into that trap. Fine-tooth-comb those words too.
10. Spot repeated information
Even though you’ll tighten up your sentences and paragraphs when you edit your content, your proofreading step is still an excellent chance to spot repeated information.
Aim to express your message as succinctly as possible.
Your reader will appreciate that you value their time.
A new resource to simplify your content marketing tasks
If you like guidelines and best practices, you might like something new we’re cooking up. We’re preparing a small but mighty resource to help you click Publish with confidence.
It’s a framework that lets you check off the most important elements of good content, so you know you’re producing your best work. Because even when we know what to do, we have to remember to do it … every time.
To receive a heads up when it’s ready for you, just drop your details in the fields below, and we’ll let you know!
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Read_more MMO mastermind
If you insist on rapid growth, you’re going to need help. And once you get that help, you are going to need to trust their abilities. Too many entrepreneurs think they can do it all and they end up exhausting themselves/failing. Let those around you help you.
The bigger your business, the greater the need for a solid customer support infrastructure. Prioritize customer communication early on. Each interaction is an opportunity to showcase your brand’s voice and values. Cultivating loyalty and customer satisfaction is a result of having the right solutions and experts to guide your customer service strategy.
You’re great at what you do, your service is wonderful and your prices are well worth the value you provide. The only thing is, nobody knows you and they can’t find you. If you know how to generate foot traffic or web traffic at a good cost, you’ll be able to scale up quickly. Find the right help, or roll up your sleeves and figure out how to do this for your industry.
Most entrepreneurs do not pay enough attention to HR. To scale up quickly, you need to rely on people. You can’t do everything yourself and let your department heads rely on you in order to move forward. HR comes into play and lets you hire people that you can rely on.
My advice to startups looking for quick growth is to get the word out about their business or service by any means necessary. Spending a lot of money on marketing and promotion may not be possible in the early stages, but one of the cheapest and most effective methods of doing so is to connect with other professionals. Foster healthy relationships with professional peers.
SEO is still one of the most effective growth strategies, but it’s hard for founders to execute because it requires content development and the ability to build systems and processes effectively. Double down on content and guest blogging to get backlinks. Stick to it for a couple months targeting niche keywords and you’ll see exponential growth. Most give up too early, but it requires time.
Every year, I make a vision board of what I want in my life. Then, I break it down to the top three goals that I feel I must accomplish for growth. Furthermore, I break it down into weekly actions and daily activities. Once a week, I outline my priorities for that week. I analyze what last week’s activities were, and if I find that I was off track or started another project, I cut it.
It’s critical you get to market as fast as possible to test your assumptions. The concept of the minimum viable product (MVP) is the fastest way to support rapid scaling. It allows you to quickly test your assumptions, iterate your product and accelerate the never-ending work of building a product that remains a must-have to your target consumers.
Nothing ethical and good is done without creating real and meaningful value for another business. Anyone who tells you otherwise is selling you a bottle of Uncle Tom’s magical formula. Focus on value and how to make that something that can be shared and promoted.
Scale up based on demand, not just because you want to. If you scale up too quickly, you run the risk of overextending your resources and potentially losing your company. Concentrate on the quality of your product and look long term. If what you provide is really worthy of massive growth right away, the market will dictate that naturally and you won’t have to force it.
