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Monday, 18 June 2018

Innovators Tackling Humanity's Biggest Problems Seek Solutions by Studying Nature

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"Biomimicry" is the study of living systems for clues to create human designs that are better for both people and planet.





7 min read





Opinions expressed by Entrepreneur contributors are their own.







Alessandro Bianciardi wanted to help get fresh water to communities that needed it the most -- rural farmers in areas that were hardest hit by climate change-induced drought. So when he and his team of engineers and designers at the company Planet set out to create a more affordable, scalable and radically sustainable solar still, they went right to the source of the most effective R&D process they knew of -- nature itself.

The Planet team, including CEO Alessandro Villa and product developer Alessandro Zecca, is part of a new crop of social entrepreneurs who are incorporating biomimicry, or nature-inspired design, in order to take their innovations to the next level. Biomimicry is based on a simple idea -- that living systems can provide clues for how to create human designs that are better for both people and planet. It’s a pathway to innovation that’s leading social entrepreneurs to find new solutions to tough issues like energy consumption, greenhouse gas emissions, food systems, transportation, water management and more.

Related: Sowing the Seeds: What Gardening Teaches About Leadership

Bianciardi and his team knew that some plants, like mangroves, thrive in salty coastal waters. If they could find a way to emulate how those plants filter salt in seawater and apply it to their design, they could create a more affordable way to bring fresh water to farmers in coastal dry lands. Currently, desalination technology exists, but it is often energy inefficient and too costly for farmers to use to irrigate their land.

Basing the design on plants found in coastal ecosystems, the team created the Mangrove Still, an efficient desalinating device that can be produced at 1/5 of the cost of traditional solar stills. This makes it more accessible to farmers who can use the water to irrigate farmland and restore degraded soil in the process.

Why look to nature?

We live in a time where problems are multiplying faster than we can solve them -- at least by conventional means, with conventional companies. So for the nimble innovator, nature narrows the playing field of options down to what’s worked over time. Biology-to-design is an imperfect process, especially with our highly imperfect industrial materials palette. But more engineers, designers, chemists, architects, and those who can’t fit neatly in one box, are finding that living systems provide a model that can fast-track truly sustainable design.

Why biomimicry?

Biomimicry is a term popularized by writer and biologist Janine Benyus in her 1997 book, Biomimicry: Innovation Inspired by Nature. Benyus realized that there were a growing number of scientists, researchers, architects and designers who were emulating nature to create groundbreaking solutions that support a healthy planet, but there was no term or overarching field to describe this important work. Enter biomimicry.

Nature has always inspired human innovation, from Leonardo DaVinci’s flying machines to Velcro®. So, what makes biomimicry different? Beyond simply mimicking the form of something in nature or using natural materials, biomimicry is a design lens that encourages innovators to look at how living systems actually function. At its root is an ethos of regenerative design, using human ingenuity, math, engineering and physics to incorporate lessons from nature as best we can.

Want to create color? Instead of using toxic dyes, why not look at how nature creates color using structure, like the Morpho butterfly’s wings? Want to collect water in a less resource-intensive way? Why not get inspired by how beetles collect water from dew and fog with their body surfaces? Want to grow food without chemical fertilizers? Why not look to ecosystems like prairies where polycultures thrive without external inputs?

 A new kind of sustainability entrepreneur.

This emerging field is attracting a new kind of interdisciplinary problem-solver. Biomimicry entrepreneurs aren’t interested in creating new solutions for their own sake; these solutions need to be circular and regenerative, healing what past humans have wrought.

The team from Planet, who received an Expo 2020 Dubai grant to pilot the Mangrove Still technology in multiple countries, is just one example of this new kind of sustainability entrepreneur. All around the world, individuals and teams are creating breakthrough solutions using nature as a guide.

Related: What Condoms Teach Us About Sustainability

In Chile, Camila Hernández and her team wanted to find a way to restore degraded soil in orchards across the country. They looked to hardy “nurse” plants that thrive in the Andes, despite the harsh, alpine conditions, to come up with the LifePatch, a biodegradable device that restores nutrients in the soil while protecting growing seedlings.

In Brazil, the Nucleário team created a reforestation solution that is designed to be used in remote and hard-to-reach areas of the Atlantic Forest, inspired by winged seeds, bromeliads, and forest leaf litter.

In the U.S., the Cora Ball team has developed a way to capture microfibers from laundry, preventing them from polluting our waterways. This design, a small ball that gets tossed in your laundry, was inspired by how coral filters water.

Want to learn more about this new approach to entrepreneurship? Here are five ways to become a biomimicry innovator:

1. Work across disciplines.

Chances are, most chemists, engineers, industrial designers or architects have never sat down with each other, let alone with a biologist, to problem-solve. Instead of sticking within professional silos, biomimicry requires a completely interdisciplinary approach, which forces people to think differently. The result? Pure innovation magic.

2. Link up with a community.

Entrepreneurship is not an easy road, and pioneering new approaches to complicated sustainability issues is even more difficult. Much like in nature, where there are hundreds of examples of different species working together in mutually beneficial ways -- mycorrhizal fungi, anyone? -- innovators don’t get far alone. You can connect with fellow biomimics through the Biomimicry Global Network, which has more than 35 groups, each working to teach, practice and share nature-inspired design in their home regions.

3. Get support to bring your idea to market.

There are hundreds of accelerator programs today, but only one focused on bringing nature-inspired designs to market. The Biomimicry Launchpad is a training ground for early-stage or pre-commercial teams looking to get support in building a bio-inspired company that contributes to the greater social and environmental good. The Launchpad offers biomimicry training, mentorship, networking, exposure to strategic partners and opportunities to showcase breakthrough innovations to the media and the public. At the end of the Launchpad program, one team will win the $100,000 Ray of Hope Prize®, sponsored by the Ray C. Anderson Foundation.

4. Learn how to AskNature.

Are you curious about how to begin researching and applying nature’s design strategies? Check out AskNature, a free online catalog of biological strategies and the ideas they’ve inspired. You can search by function (“how does nature create color?”) and find examples of how different organisms accomplish that function, along with any related nature-inspired design solutions. Innovators from all fields are using AskNature to power their discovery process.

Related: Entrepreneurs in Puerto Rico Are Solving Problems in Hurricane Maria's Aftermath

5. Get outside.

The best part of being a biomimic? Immersing yourself in nature is part of the job description. Get away from your screens, go outside, and look at the world in a different way. That tree in your backyard? You may have appreciated it for its beauty or for how it provides a shady spot for you to nap under in the summer, but realizing that it’s an energy-producing, carbon-sequestering, network-communicating marvel of engineering will make you see it in a whole new light.

Once you start seeing nature as something to learn from, and something to support rather than exploit, your innovation process will never be the same. Neither will your walks outside.







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If Content Is a Performance, Is It Ever Authentic?

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"You build an audience by performing. Ordinary is boring." – Stefanie Flaxman


Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles.


In the past few months, I’ve written about ways to show how likable you are and how to make your writing personal, but not self-indulgent.


And I realized that neither of those posts mentioned authenticity, even though it’s a common content marketing topic among bloggers, podcasters, and video creators.


But I regard effective content marketing as a performance, so can it also be authentic?


Rethinking authenticity


In 2007, Brian Clark had some thoughts on this topic. He wrote:


“The secret to effective marketing is to focus on the needs of others, rather than our own egocentric need to ‘authentically’ express whatever we’re feeling at the moment.”


“Authentic” could be bland. “Authentic” could be unstable.


Neither hold anyone’s attention for very long.


The right performance is what holds someone’s attention.


The right performance isn’t lying or deception


The standard of authenticity exists because lying and deception is frowned upon. And for good reason.


A content marketing performance is simply learning about your audience’s needs and providing an experience that helps them with those needs.


Within that performance, you’ll reveal true parts of your story that serve others, but what you feel comfortable with revealing will change as you evolve as a content creator.


So we can’t be so quick to judge what is or is not authentic.


Layers of authenticity


In Be a Bad Writer to Be a Great Writer, I published an image of a draft from one of my notebooks, a “Necessary Mess.”


Ten years ago, I wouldn’t have been comfortable sharing such a personal part of my writing process, but I wasn’t less authentic then. In fact, the most authentic choice in the past would have been to omit the image.


I’m glad I now feel comfortable publishing it because I think the example is helpful for other writers to see — but it doesn’t make me more authentic now.


It always goes back to the best piece of content you can create for your audience based on where you are in your journey.


Damn hard performance practice


This quote is often attributed to Nathaniel Hawthorne:


“Easy reading is damn hard writing.”


My version is:


“Easy content-viewing is damn hard performance practice.”


When your authenticity is audience-focused, you’ll:


Practice leads to powerful performances.


Over to you …


How do you show your audience who you are without revealing details that make you uncomfortable?


What boundaries do you set in your content marketing performances?


Share in the comments below.





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Content Marketing Changes to Keep an Eye On – Part 1

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Content marketing continues to change over the years and we have been able to learn a lot. However, some beginners still need to know what to expect going forward because this will help them make the right decisions about their future content marketing implementation. I believe blogging is an “art” form that has to be changed with the trends so you have to stay well aware of the changes being made over time within your industry. Content marketing is the ability to promote products and services through your writing and this strategy has been growing enormously in recent years. Imagine ranking for specific keywords within your industry and selling a problem? This can generate enormous sales for you going forward.


Let’s get started and look at some changes to keep an eye on and how you should implement them into your blogging. I have split this content into a three part series so I can elaborate into each element deeper.



Mobile Users are Very Important


With the growing use of mobile users, it’s important your site and content is tweaked for these users. This means making sure each element is tested and tweaked numerous times to ensure it is optimized when seen by mobile users. Let’s think about it this way. Imagine 50% of those who arrive on your website come straight from smart phones and your website has NOT been optimized. This means you can lose a potential 50% readership and conversions, which is a staggering amount, especially when this is your main source of income.


Going forward, no matter what changes you make to your website and what content you publish, it’s important to make sure they are completely optimized for mobile users. Here are a few things you can do to get started…


  • Test your mobile site on “Google mobile testing tool”. If there is an error, then you have to make some changes going forward.

  • Research and find some mobile optimized themes that are easy to implement. This is much easier if you are using WordPress.

  • Test using your phone, making sure the theme is optimized and run the Google test analyzing the results.

Going forward, I see the use of mobile phones growing so this change isn’t going anywhere. You should already find ways to implement mobile optimized tweaks into your website.


Content Marketing – Visual Content


Have you noticed the presence of images, infographics, and videos within the content you read online? This is because the way we capture the essence of the content is changing and we have to make sure we make those shifts, too. For example, visitors are looking for information swiftly so you have to find ways to attract them as soon as they land on your page. Next, you have to make sure your content can be understood by people all over the world and I believe there is a simple solution for both.


The use of images and infographics gives you the flexibility to add large headlines, colors, and to tell a story quickly. Going forward, it’s important to start making the use of both these features because they will help convert and build engagement. Many of the social media platforms have optimized the way they display images on their network, which is awesome for you when your content is shared.


In our time, creating images and infographics are very cheap so you should utilize them where you can. Remember, when your reader is looking for a quick solution, they won’t wait around to skim through 2,000+ words so provide them with a proven alternative. Infographics and images can get your point across quickly and build the initial engagement you need to increase conversions.


Once you implement these “2” quick strategies, then you can move into the other two mentioned in Part 2 of my series. Content marketing is the new trend and it’s important you start making the right changes immediately because I’ll guarantee your competitors definitely are.


Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!



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You Are an Entrepreneur. Customers Will Pay What You're Worth.

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Spend less mental energy wondering what people will pay and focus on boosting the value of what you offer.





5 min read





Opinions expressed by Entrepreneur contributors are their own.







I started my entrepreneurship journey at 19 years old. I started a vacation-relief service for independent vendors. The business quickly grew into a six-figure business. It was a great business that I operated for 12 years but it wasn’t something I was passionate about. I sold the business at the end of 2012.

That year, I discovered the world of online entrepreneurship. The idea of making an income from my knowledge was very appealing. I wanted to create passive income and multiple revenue streams. I wanted more control of my time, the ability to travel, and true freedom.

Related: 5 Strategies of 'Psychological Pricing'

The first sale.

As I began this new business, all kinds of thoughts and emotions took over me those first few months. I remember the first time a stranger bought what I was selling online. I should have been excited but I was scared to death!

I had sold six copies of a $5 ebook to friends and family, but a random person online decided to enter their credit card information and buy. For weeks, I waited for the email asking for a refund. I was convinced they would read my book and laugh.

Related: How to Self-Publish Your Ebook in Less Than 24 Hours

The first real money.

I remember the first time I made "real" money. I created a coaching program for those that wanted to learn how to book consulting gigs at local companies. I charged $900 for my three-month package. Two days after putting a “coaching” page on my website, I got a PayPal notification informing me that someone had purchased. I almost threw up!

All kinds of self-limiting beliefs ran through my mind. I questioned whether I could bring that person $900 worth of value. I felt like an imposter who should not be coaching. Creating the page was easy, I now realized that I had to do the work. It took everything in me to not run to the computer and issue them a refund.

Related: How I Lost These 3 Self-Limiting Beliefs as a Woman Entrepreneur

The first serious payment.

I remember the first time I received a "serious" payment. I had been doing local consulting gigs for years. In 2015, I got tired of how crowded the online space felt. Everyone was a coach, selling an online course, doing webinars, funnels and the list could go on. I got tired of doing and sounding like everyone else online.

I decided to take my online knowledge into the offline corporate space. It’s a $365-billion-a-year industry with opportunities to create six income streams. With lots of local consulting experience, I decided to pitch a Fortune 500 company. It took four months for the deal to become a reality, but the first major corporation agreed to bring me in to consult on "the entrepreneurial mindset." They paid me $25,000 for a three-hour, one-off training.

Self-limiting beliefs.

In all of these cases, my self-limiting beliefs tried to convince me I was an imposter and that no one would buy from me or pay higher fees. In every single case, they did and continue to do so. All of my self-limiting beliefs were bigger (in my mind) than I made them out to be.

I know it's the same for someone reading this...

People will buy from you if you have built something real. You built a business around a topic for a reason. Maybe you experienced something and want to help others who will go through the same experience. Maybe you are passionate about something and did the research and training to become an expert at it. You are an entrepreneur—say that loud and proud. 

If you have built a business that offers real value, people will pay higher fees. You can sign new clients daily. You can book paid speaking and consulting gigs around your topic and get paid five to six-figure fees. You can sell your online course for more than the standard $297 you see a lot online. You can take your offline business online and double your revenue streams because it’s a new and untapped market.

Related: Stop Listening to These 5 Self-Limiting Beliefs Stunting Your Business

It's all possible.

If any of this is going to happen, you have to believe it. You have to beat the self-limiting beliefs battle every day. You can't let fear keep you from making power moves because your fears will try. You should charge more, go after bigger opportunities, do what scares you, and never get complacent.

You can build a business that gives you freedom and financial security. It starts with your beliefs about yourself and what’s possible. If you don’t believe it’s possible, you won’t even start. Then, it’s understanding the value you bring and charging according. If you don’t feel like the value is there but you know your worth, do the work to become more of an expert at what you do. 

This is your life and you only get one of them. This is your business and you have the opportunity to build something amazing. For many reading this, you should be raising your prices as soon as you get done. Don’t undervalue what you bring to the table. 







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61% OFF Sale – Start Your Blog for Just $2.71

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Great news! HostGator (they host this blog) has created a special offers for John Chow dot Com readers. With the special, you’ll be able to get up to 61% off all new hosting packages. With the discount, you can start a new blog for as low as $2.71 a month!



What can make it better? How about I install and set up your new blog for you for free?!


Free WordPress Installation and Setup Too!


In addition to the awesome 61% savings, if you order web hosting through this blog, you can have WordPress installed and set up for free! All installs will include the following plugins to get your blog started on the right track:


  • All In One SEO

  • Google Sitemap

  • W3 Total Cache

  • Show Top Commentators

  • WordPress.com Stats

  • Akismet

  • After The Deadline

All you have to do is order a web hosting plan from HostGator, then forward me the HostGator cPanel login information to johnchow [at] johnchow.com, and I’ll install WordPress for you. Afterwards, I’ll email you back the login information for your new WordPress blog and you can start blogging!


Click Here To Order Your New WordPress Blog


I will also include instructions on how to change all your login passwords. I will not keep any of the forwarded information from HostGator. Once WordPress has been set up, I will destroy the email.


Not only will you get your blog hosting at a huge discount, but every hosting plan at HostGator comes with $100 of Google AdWords credit that you can use to promote your new blog. Start your blog for 60% off, get WordPress and plugins setup for free, and get $100 of AdWords credit. You won’t find a better summer deal anywhere!


But this for this month only! If you were thinking about starting your blog, RIGHT NOW is the time to do it! Order your web hosting plan and let me set up a new WordPress blog for you.


Click Here To Order Your New WordPress Blog



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How to Build a Healthy, Wealthy and Wise Life

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Here's how to build your 'life' resume, not just your 'business' resume.





2 min read






This story originally appeared on Lewis Howes




There’s one resource in this world we all take for granted: time. We’re only on this planet for a small amount of time, and we tend to build routines in our lives that make the days roll by.

The next thing we know, we look in the mirror and we’re 70. When you look at that face do you want to see a life of missed opportunities or one filled with experiences you are proud of? If you want the latter, you need to make sure you schedule time for you. Take the time to build your life resume, because that’s what makes our lives much more interesting.

When you talk about someone, do you talk about how they clock in to work on time everyday at 9 a.m. and work late hours? Or, do you talk about the places they’ve been to and the experiences they’ve had?

On this episode of The School of Greatness, I bring you back someone who has decided to build their life’s resume: Jesse Itzler. 

Itzler enjoys living life “out of the box.” In fact, he doesn’t even have a box. The author of The New York Times bestseller, Living with a Seal, co-founded Marquis Jet, the world’s largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. Itzler then partnered with Zico coconut water, which he and his partner sold to The Coca-Cola Company.

He’s also the kind of person that, when he wants something, he grabs onto the opportunity without delay. He recently decided he needed to detox his mind from electronics and the constant multitasking of today’s world. So he ended up living with monks, in a room as small as a table, unable to communicate with his family, just to find himself.

The lessons he learned most were about the need to make time for yourself and the people around you that you care most about. In the end, that’s where you’ll have the most impact and where your true legacy will come from.

Learn more lessons from Jesse’s isolation and time with the monks, on Episode 652.

Subscribe on iTunes, Stitcher RadioGoogle Play or TuneIn.







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Sunday, 17 June 2018

4 Pitfalls to Avoid When Choosing Tech for Your Business

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When you're chasing new tech for your business, consider these four tips to finding the right technology to propel your business forward.





5 min read





Opinions expressed by Entrepreneur contributors are their own.







Technology is often thought of as the antidote to business woes. Once you get the right tech in place, the thinking goes, you’ll start doing whatever it is you do much faster, better and more efficiently. The thing about technology, though, is that new advancements hit the market daily.

Just think about how much artificial intelligence has advanced in a very short period of time. We went from Microsoft's now-iconic Clippy to Google unveiling a chatbot with humanlike tendencies, Apple releasing an augmented reality upgrade to counter smartphone addiction and researchers from Cornell and the University of Pennsylvania developing an autonomous robot that can complete high-level tasks by sensing its surroundings.

Innovations such as these aren't just fueling competition in the tech industry. They've made many companies question their relevance. Some would argue that they've led to a full-blown fear of missing out on the latest tech.

Related: 10 Technologies That Are Changing the World

So not only are the options near endless (Harvard Business School professor Clay Christensen estimates that upward of 30,000 products launch each year), but the pressure can also be so strong that you might invest in a solution that isn't a great fit. And when you're lacking the underlying strategy that ensures technology adds value, you have no real way to tell whether it was worth the investment at all.

An ounce of cure?

Even when you do pull the trigger on tech, the right choice may not stabilize the business like you thought it would. Sure, chatbots can provide 24/7 customer service, even using a caller’s preferences and past order history to inform interactions. But if you often have to engage in complicated, nuanced conversations with your customers, a chatbot probably won't be able to deliver.

Similarly, smart devices can provide companies with real-time data. If you were to install sensors in your brick-and-mortar store, for instance, you could track customer traffic patterns to determine the best locations to place displays. But at the same time, employing them opens you up to risk. Should sensitive information in your system fall prey to hackers, you could be looking at a class-action lawsuit.

Related: How Technology Is Rapidly Changing the Way Things Get Done Across Industries

All that's to say: If you’re going to chase technology, you must ensure that it's not only a good fit for your business needs, but also that you fully understand the risks and rewards. This, then, leads to the question: How do you choose and use tech advancements to move your startup forward? The following tips are a good place to start:

1. Go full Sherlock on the competition.

Competitive analyses have been around for decades, but even still, few companies widen the scope beyond potential threats, barriers and vulnerabilities. If you already monitor rivals, why not see what technology they’re leveraging? AI has a way of making all things equal and allows a startup to go head-to-head with its Moriarty. Besides, more than 50 percent of business and tech professionals are considering implementing AI, according to Forrester Research. But again, invest only in technology that fills a hole or makes business sense.

2. Seek validation from your VIPs.

You know your customers. Most marketing, communication and product development decisions are already based on what appeals to them. But these customer insights can also help prioritize your technology needs and shed light on where to improve the user experience.

For instance, statistics from Kik reveal that chatbots have a fairly limited audience, with 60 percent of users being in their teens and the majority (81 percent) living in the United States. So if you speak to an older audience, chatbots might not be the best fit. Think long and hard about your product and audience before investing in any technology.

Related: How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content

3. Make your money matter.

Choosing tech is like any other business decision: You need to do your due diligence. Yet research from the Queensland University of Technology published in The Conversation has shown company leaders often make poor decisions when it comes to technology because they don't accurately weigh the benefits with the costs. You’ll be bound to your investment -- and it’ll be an investment -- for years to come. So consider what you gain by choosing one thing over another. Will it free up time to focus on other priorities? Or is it just a novelty with a short shelf life?

4. Don't assume your job is finished after implementation.

Many advanced technologies require more than a financial investment; they demand your time. You can't rely on technology to take over completely. When machines are left to generate tailored messaging from customer data, for example, there's definitely room for error. Remember when Microsoft’s AI chatbot set off a racist tweet storm?

To avoid such a mistake, you must add a human component to all interactions and constantly do A/B tests to determine the best options. According to the previously mentioned research from the Queensland University of Technology in The Conversation, businesses grow when technology and human capabilities come together to meet consumer needs.

Trying to be on the cutting edge of technology is a great ambition for any business -- big or small. But as you sleuth out your options, make sure to spend some time actually evaluating whether this tech will move your company forward.







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How This Canna-Couple Learned to Think Inside the Box

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Luke and Eliza Maroney, owners of Lucky Box Club, pivot from cultivators to curators.





3 min read





Opinions expressed by Entrepreneur contributors are their own.







Tell us a little bit about yourself and what your company does.

We are a married, canna-couple from Northern California. Together we co-founded and run Lucky Box Club, a subscription box company that curates awesome craft cannabis products for our members based on their cannabis preferences: Flower, Extracts, Vapes, Edibles, Tinctures, and Topicals. We hand deliver each Lucky Box to our members and also feature other “lucky” items such as accessories, stickers, music downloads, and artist prints. Our goal is to deliver a “magical” cannabis experience, all while saving our members time and money.  

What inspired you to create Lucky Box Club? 

Our breakthrough moment came when we went to the MMJ Biz Conference in Vegas in 2014. We saw the cannabis industry evolving rapidly and, with it, the influx of big businesses creating large commercial grows. Being cultivators ourselves, we realized that in order to survive in the future, we’d have to adapt. Cannabis would become a commodity and once it did, how would we survive?

Having both worked in marketing, we started brainstorming a platform that would support craft and micro cannabis businesses. Coming up with the idea wasn’t difficult. We both had “magic” boxes filled with all our favorite cannabis flowers and products, and we both belonged to subscription box clubs. Lucky Box Club was a natural blend of the two.

Related: How to Thrive on Thin Margins In the Subscription Box Industry

How is your service different than others?

For one, every box is custom curated for each member. When you sign up for LBC, it’s like having a personal budtender or cannabis curator. Members set their preferences and our team of passionate cannabis experts hand-selects each item for their box.  

Secondly, we have actual “experience in the fields.” Having cultivated in California for over 10 years, our experience and network make us perfect for curating premium cannabis products.  When a brand/product goes into our box (and ultimately to our members), it’s been vetted and approved at the highest industry (and LBC!) standards. We personally visit our brand’s farms and manufacturing facilities and make sure all our products come from safe and sustainable sources.

Lastly, besides the cannabis itself, we also include art, music, accessories and more. Our goal is to give members a “magical” experience. That goes beyond just the products and includes the unboxing experience and the other “lucky” goodies members receive.  

What was one of the toughest challenges you faced and how did you overcome it?

The hardest challenge has been staying patient and adaptable amidst the shifting grounds of an evolving industry. Changing local and state regulations, never-ending banking issues, real estate delays, and securing funding have all been major challenges.

Related: 8 Ways Practicing Patience Radically Increases Your Capacity for Success

What trait do you depend on most when making decisions and why is that useful for you?

Teamwork. Truly, we wouldn’t be here without each other. Working together as a married couple has its challenges. We typically take extra time to communicate clearly and make sure we are always on the same page before making big business decisions

Is there a particular quote or saying that you use as personal motivation?

“Teamwork makes the Dream work.”

Related: The Importance of Teamwork and Collaboration







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What Will the Future of Work Look Like After the Robot Revolution? (Infographic)

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By 2033, it's predicted that nearly half the country's jobs will be taken over by robots.





2 min read









People often fear that a robot will take their job. Unfortunately, that fear might not be so far-fetched.

The idea of a robot revolution is becoming more and more realistic. On average, one robot can do the job of 5.6 persons in the manufacturing industry. However, artificial intelligence threatens more than just manufacturing. From IBM’s Watson, which can specify cancer treatments for patients, to the rise of self-driving cars, AI is infiltrating nearly every industry and diminishing the need for the human touch.

Related: Automation Is Not Tomorrow -- It's Today

So what does this mean for the future? According to research compiled by Online Schools Center, by 2025, the amount of robots in the U.S. could quadruple, and by 2033, nearly half of all jobs in the country could be at risk of automation. In order to accomodate a world where robots make up half the workforce, some professionals suggest a universal basic income with heavy corporate taxes be implemented along with the removal of employment-based income. Of course, that’s easier said than done, but imagine a technology-driven world where most things are free and luxuries such as driverless cars, AI personal assistants and smart home tech are common.

Related: Advancing Automation Means Humans Need to Embrace Lifelong Learning

As scary as it all might sound, a robot revolution doesn’t necessarily have to be a bad thing. Like the industrial revolution of the 18th and 19th centuries, by having machines take over human labor and humans to contribute more cognitive labor, the AI revolution could have similar outcomes. People will have more time to pursue hobbies and passions, volunteer and learn about new technologies. That’s not so bad, right?

To learn more, check out Online Schools Center’s infographic below.







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She Was a Caterer. Now She's a Budtender.

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What does a budtender do, and how do you become one?

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What Is Latent Semantic Indexing (And Why Should You Care)?

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While you should most definitely be exploring any number of other possible traffic sources for your website, it is positively undeniable that search traffic is both one of the most valuable and one of the most elusive. Every time that you think you’ve got Google’s algorithm figured out, they push out an update that throws your plans straight into the dumpster.


This serves to teach you two key lessons. First, you should never write content with purely the search engine bots in mind. The content you create should be created for the readers and visitors to your site. Good content will always be good content. Second, trying to “game the system” is ultimately going to backfire and blow up in your face, so just don’t do it. Again, good content will always be good content.


All this being said, there are some fundamental principles that you should keep tucked away in the back of your mind as you do create content for your website. These types of principles outlast pandas and penguins with the best of them, and one of these principles is called latent semantic indexing.



The basic idea behind latent semantic indexing, or LSI for short, is that it is used to figure out the relationship between the different concepts and terms included in the content. It puts all those words in relation to one another to come up with a better overall picture of what the content is about and, by extension, for whom the content will be most relevant.


On some level, you could say that latent semantic indexing addresses the previous problem where so many website owners would simply stuff high value keywords in the meta tags and meta descriptions of their pages. They’d literally have hundreds of them in there in hopes of getting ranked for anything remotely related, even if many of these keywords had nothing to do with the subject matter on the page at all. With LSI, the spiders and bots are looking specifically at the on-page content and not so much at the meta tags. The content needs to be there.


Just like Google’s search algorithm, the specifics of how it leverages LSI remains shrouded in mystery. What we do know is that it looks for relevant synonyms to the title of the page or article, as well as the terms that you use in headers (h1, h2, h3, etc.), bold text, italicized text, and so on. Putting it all together, the algorithm can figure out what you’re trying to say and who should read it.



Let’s say, for example, that you’re writing an article about Tesla. That’s already a fairly specific topic, but it’s not really specific enough. Is the article talking strictly about the vehicles and, if so, which model in particular? Is the article talking about Elon Musk and his involvement at Tesla? Is the article discussing the business of Tesla from an investment standpoint? These types of articles approach three very different types of audiences and Google (and other search engines) need to know this difference.


Think about what other synonyms or related keywords would work their way into those three different topics. While you certainly shouldn’t shoehorn in relevant keywords in an unnatural way and you definitely should not use article spinning software, it is useful to keep the concept of LSI in mind when you go about writing content for your website. Getting to the top of those coveted search engine results pages (SERPs) isn’t easy. Remember that keyword stuffing could get you flagged.


Yes, as John has stated so many times before, if you live by the Google, you’ll die by the Google. But that doesn’t mean you can’t be friends with the Google in the meantime. It’s an open kind of relationship anyhow.


Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!



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How to Spot, Store and Clean the Data You Need

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The best time to design your AI initiative is now.





6 min read





Opinions expressed by Entrepreneur contributors are their own.







Last August, data science leader Monica Rogati unveiled a new way for entrepreneurs to think about artificial intelligence. Modeled after psychologist Abraham Maslow's five-tier hierarchy of psychological needs, her AI hierarchy of needs has become a conference favorite for illustrating how to incorporate AI into a business.

Despite entrepreneurs' excitement around AI, Rogati's hierarchy makes an uncomfortable point. Few companies are ready to adopt AI. Most are struggling to fulfill fundamental needs, such as reliable data flow and storage. The truth is that data literacy is lacking at most companies hoping to reap the rewards of AI.

You get out what you put in.

To help entrepreneurs understand the importance of high-quality data, our team has come up with what we call the AI uncertainty principle:
 

The key takeaway? If any of the values on the right fall to zero, so does the value of the AI program. We discussed evaluating business opportunities for AI in a prior Entrepreneur article, so we're now focusing on the second variable: maximizing data quality.

Related: 5 Things to Keep in Mind When Using Data for Artificial Intelligence

High-quality data is key across all types of machine learning -- supervised, unsupervised and reinforcement learning. For most businesses, supervised learning is the low-hanging fruit because it's about learning from past examples. If the prior examples are irrelevant or low-quality, then guess what? Any insights derived from them will be, too. Someone without any basketball experience can't just join an NBA team -- at least not if he wants to succeed.

While most data scientists prefer the hardcore math of machine learning over the legwork of cleaning data, you can't have the former without the latter. Data science and engineering go hand in hand, and the right machine learning team will have people who can handle both.

Related: Think Your Company Needs a Data Scientist? You're Probably Wrong.

Do more with good data; No machine learning initiative will work without high-quality data. To get the good, clean data you need to:

1. Start with instrumentation.

Machine learning initiatives are as diverse as companies  themselves. Think critically about what sort of examples you need to train your algorithm on in order for it to make predictions or recommendations.

For example, an online baby registry we partnered with wanted to project the lifetime value of customers within days of signup. Fortunately for us, it had proactively logged transaction data, including items customers added to their registries, where they were added and when they purchased. Furthermore, the client had logged the entire event stream, rather than just the current state of each registry, to maintain a database record.

The client also brought us web and mobile event stream data. Through Heap Analytics, it had logged the type of device and browser used by each registrant into its transactional database. Using UTM codes, the registry company had even gathered attribution data, something collected for all or most marketing activities by just 51 percent of North American respondents to a 2017 AdRoll survey.

Taken together, the logged information enabled the company to record how various marketing campaigns and channels map to customer lifetime value. The only piece it was missing was CRM data on sales touch points and similar metrics. While many of our other clients use CRMs such as Salesforce, human-input data is messy. Although there might be signal in it, we tend to prioritize it below machine-generated data, which is more consistent. 

When working with disparate data sets, think about joinability. If you offer a software product, consider requiring a login. Because the registry we worked with used one, we were able to easily associate actions across devices and platforms to a single user. In lieu of a login, which can create user friction, consider logging user IP addresses or using tracking cookies. One way or another, individual actions must be tied together into a single coherent view of the user.

2. Label and store the data.

Store your data in a data warehouse, such as Google BigQuery or Amazon Redshift, though there are other strong storage options. These systems use structured formats that force discipline, which make it easier for downstream users to access and analyze the data. 

Build labeling into your storage workflows, and try to automate labeling as much as possible. On one of our predictive maintenance projects, for instance, requiring technicians to use an app for logging failure causes would have produced a clean, labeled data set. Humans are inconsistent both over time and across individuals, and unless you create truly excellent systems for data input, it will be tough to normalize the data for these disparities down the road. 

To make normalization easier, cleanly label data lineages and track them alongside the data itself. Product changes can discolor your data in ways that won't be readily apparent to analysts and engineers. If you roll out a new user interface, for example, clearly identify data from before and after the switch.

3. “Clean” the collected data.

Cleaning data is far from exciting, but it's critical if you want to get results out of an AI initiative. When it comes to AI projects, 51 percent of those surveyed for CrowdFlower's 2017 Data Scientist Report called quality issues their biggest bottleneck. Cleaning can involve interpolating missing records, removing outliers that skew results, deleting redundancies and logging regime changes. If you're starting from scratch, cleaning data might involve all these things and more, such as back-filling missing data.

Related: What to Do When Your Mother Tells You Your Data Resembles 'a Rat's Nest'

Remember the AI uncertainty principle. When data is missing, incomplete or dirty, you won't get much value from your AI. That being said, don't pitch an effort to clean all your data in one fell swoop.

With our registry client, we began by working solely with the transactional database and migrating that into Redshift to create a number of downstream models. Only after that did we incorporate the client's Heap data into Redshift, and we're currently doing the same with its email marketing data. 

If you're not sure where to start, pick an end-to-end solution that delivers business value with the added byproduct of data cleansing. 

As important as collecting and cleaning data is, know this: It'll never be enough. Just as they have since the start of your business, your products, contexts and goals will continue to change. Your data collection and cleaning efforts should as well. That's why the best time to design your AI initiative was when you began your company; the second best time is now. 







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Will President Trump Really Support States' Rights On Marijuana?

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He appointed an anti-marijuana zealot to be Attorney General but political realities seem to be part of his calculations.





4 min read





Opinions expressed by Entrepreneur contributors are their own.







Earlier this month, President Donald Trump told reporters he would “probably” support federal legislation that officially turns the issue of marijuana legalization over to the states. The key word is “probably.”

As it stands now, while 30 states have legalized marijuana for medical or adult use, cannabis remains illegal at the federal level. Legislation backed a bipartisan coalition in Congress has been introduced to allow states to go forward with legalization with no risk of interference from federal prosecution.

“We’re looking at it. But I probably will end up supporting that, yes,” Trump told reporters.

That one statement has given rise to hopes among marijuana entrepreneurs and consumers that the pathway will be cleared for legal use of marijuana without concern about federal interference. It also flies in the face of U.S. Attorney General Jeff Sessions’ anti-marijuana stance, who lobbied Congress to reduce current protections for medical marijuana.

But will Trump follow through on his support?

Related: Colorado's Governor Just Said 'No' to Cannabis Cafes

What the legislation would do.

The main factor that could lead to Trump’s support -- at least on political grounds -- is that the bill supports states’ rights. Trump has advocated states’ rights before.

The bill would essentially make it federal policy that states can make their own decisions on marijuana. As explained by Republican Sen. Cory Gardner of Colorado, who introduced the bill: “Our bill does not legalize marijuana. Instead, it allows the principle of federalism to prevail as the founding fathers intended and leaves the marijuana question up to the states.”

One of the most important aspects of the bill is that it would clear the way for banks to offer financial services to businesses operating in the marijuana industry.

This has been an ongoing issue. With marijuana illegal at the federal level, banks have refused to offer banking services to the cannabis industry in fear of violating federal law. That’s left many cannabis businesses dealing with cash and the emergence of alternatives such as cryptocurrency.

Related: Branding Your Business and Crafting Your Story in the Cannabis Industry

Troublesome Issues

Of course, many won't trust Trump's support until he actually signs the bill. Among those are writer Matthew Rozsa, who has autism and has seen the benefits of medical marijuana in treating it, but also has seen political support fade on the issue.

So why the doubt about Trump’s follow through on the issue? The reasons include (at least) the following.

  • Trump’s past. Trump has done plenty of flip-flopping on other issues, from the meeting with North Korea and the value of NATO to whether he would play golf as president.
  • It’s a win for Democrats. Backing legislation that is seen as a win for the Democrats is not something Trump has supported in the past.
  • The bill’s co-sponsor. The bill is being introduced by Gardner. But his partner on the bill is liberal Sen. Elizabeth Warren, who Trump has mockingly called “Pocahontas.”
  • It defies his own attorney general. Although, given the often antagonistic relationship between Trump and Sessions, this could be a good thing for bill supporters.

There’s also the fact that many leading Republicans may oppose the bill. That includes Senate Majority Leader Mitch McConnell, who has refused to support similar legislation in the past (though he is an enthusiastic supporter of hemp as an industrial crop).

As with so many issues involving Trump, the outcome on the marijuana bill is unpredictable. But, at least for now, he’s given cannabis legalization supporters some hope that changes are coming at the federal level.

Follow dispensaries.com on Instagram to stay up to date on the latest cannabis news.






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An Illustrated Glossary of Cryptocurrency Slang (Infographic)

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From "whales" to "shills" and "bag holders," if you want to be a successful cryptocurrency investor, here are the terms you should know.





2 min read









Since the rise of Bitcoin over the past few years, cryptocurrencies have been all the hype. And if you’re interested in hopping on-board the crypto-train, it’s important to know what you’re talking about. Just like the pool of investors and the market itself have grown considerably over the years, so has the culture, along with new slang and memes popping up everyday.

Related: 14 Things You Need to Know About Bitcoin

To equip yourself with up-to-date cryptocurrency slang, here’s a quick glossary of important terms you should know. For starters, get used to hearing the word “whale” thrown around. Whales are investors who own five percent or more of any cryptocurrency coin. Other names to be aware of are “shills” and “bag holders.” A shill is basically a scammer in the crypto-world -- a person who promotes altcoins for their own benefit. They encourage others to invest in altcoins in order bump up their own investments. Bag holders are people who hold onto their investments for too long. When it comes investing in the volatile cryptocurrency market, it’s incredibly important to know when to hold on and when to let go.

Speaking of holding onto investments, another common term is the acronym, “HODL,” meaning “hold on for dear life.” This term was coined after someone accidentally wrote HODL instead of “hold” in a 2013 Bitcoin forum. From the hashtag #REKT, used to describe investors who experience a major coin collapse, to the phrase “to the moon!”, meaning a coin is increasing extremely fast, there are a number of tricky terms to learn if you plan on being a successful crypto-investor.

Related: What are the Fundamental Benefits of Bitcoin Over Traditional Money?

To prepare yourself, check out 99Bitcoin’s infographic below for an illustrated glossary of cryptocurrency slang.







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Successful Networking Is All About Having the Right Energy

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Carrying the right energy is what makes your connections work.





6 min read





Opinions expressed by Entrepreneur contributors are their own.







There are three things that set any business person apart from the rest of the pack.

  1. The energy she carries. 
  2. The situational knowledge she has.
  3. How she leverages relationship capital, not only of herself but of others.

Related: How to Network, for Those Who Hate to Network

Many young professionals have a shortage of experience or situational knowledge; they also lack a huge network of relationship capital. Having this capital is all a variable of time, nothing else. But, by putting an effort into networking, anyone can accelerate her success.

This is where the energy that you carry comes into play. Relationship capital is an immensely valuable part of business success. And one of the best ways to build this asset is to put your energy, intention and attention on networking. Energy makes it, quote-unquote "network," meaning the energy that you carry is what makes your connections work.

Energetic first steps

The first step when you have identified an event, a place or a situation where you can network is simply to put yourself into the right frame of mind. First, think of yourself as an equal. You mustn't think of yourself as separate, inferior or even superior. Don't fall victim to your ego! Envision yourself on a level playing field.

If you don't have the right energy before you step into a networking or connection situation, then you must shift your energy. I can't tell you how many times that I've entered a room of my own family where I've felt separate, inferior or superior. And it always tends to make situations worse. This is why we must first have our energy aligned and be connected as one. You must feel like you belong, especially if you're younger and you don't have many relationships that you can leverage. If you don't carry the right energy when networking, you will not be very successful.

Related: 10 Powerful Business Networking Skills to Build Rapport Quickly

Bring your value

When you walk into a room, you want people to feel and know that you provide value, and can be of service. Also that you're radically humble and can ask for help. I want the energy that I carry to utilize the 100/20 Rule: Everyone who speaks with me or meets me knows that I'm giving much more value than I'm asking for.

Networking will be easier if you have a simplified approach to your interactions or connections. Once you have the right energy, make sure you maintain eye contact, smile and always have at least one question to ask.

Second, that emotion

When formulating your question, remember that people "buy" on emotion for logical reasons. Therefore, it's a good idea to connect emotionally. Emotion is energy in motion. There are numerous ways to establish an emotional connection from the outset. You can share a passion for a sports team, for the place where you grew up or the community you serve. If you both have children, you can talk about their school activities. Or anything that's important to you, and in common with the other person.

Finally, when networking, be "more interested than interesting." Simply put: Find out what they know, rather than showing off what you know.

A key part of networking is making sure you have a simple system in place to keep track of the people you meet. That way you can easily keep in touch with them and deepen your emotional connection.

Exchange contact numbers on the spot by having them call your mobile phone with theirs. In the same day you meet them, send an invitation to connect on LinkedIn. At home, or in your office, do not file business cards alphabetically. Rather, put them in order of importance -- or strongest influence -- or in the order of generating most to least ROI. And keep them in plain sight on your desk as a reminder to follow up.

Remember when putting together your system: The universe loves simple.

Related: 13 Habits of Exceptionally Likable People

Making new relationships ... indirectly

One of the best ways to build new relationships is a bit counterintuitive in that you do not interact directly. I learned this from my mentor, Leigh Steinberg, when we were recruiting athletes at his sports agency. We utilized spheres of influence. In other words, we leveraged the connection someone else had to the people we wanted to meet. It's an organic and authentic way to meet an important person you can't just pick up the phone and call.

What many people fail to realize is that having an individual who's more than one degree of separation from your target prospect can be more effective than you actually pitching your target. This is because now you have an unbiased, credible referral source who is aligned with your vision.

Related: 16 Tips for Becoming a Master Networker

Network and thrive

When you can effectively connect without the ego's need of being separate, inferior or superior, you leverage more than just your situational knowledge, you include others' as well. Not only can your relationship capital, and that of your mentors, help to accelerate your networking (and career) but utilizing the spheres of influence can, too. Most importantly, make a point to connect emotionally, then develop a process or system to continue to connect to those people emotionally. For example, if you connected on both of your kids' school activities, you can check in once in a while to inquire about their progress.

When you effectively connect to others and provide value, you can easily connect to what inspires both of you. If you bring the right energy to your networking and connect to goodness, you'll exponentially experience more success and happiness.






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I Hope The US Economy Crashes So We Can Get Rid of Trump

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On this episode of the Dot Com Lunch, I ask what kind of people would want to get rid of the Donald Trump so much that they wish the US economy would crash just so we can get rid of him. What next? Wishing North Korea would nuke us so we can get rid of Trump? That makes a lot of sense. NOT!



Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!



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5 Health Habits These Successful Entrepreneurs Swear By

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If Seth Godin drinks a healthy smoothie and Mark Cuban exercises an hour every day, you can, too.





4 min read





Opinions expressed by Entrepreneur contributors are their own.







In your desire to find monetary or entrepreneurial success, it's easy to lose focus on your personal health. You'll have less time and different priorities than you did in your life before business, so scheduling a space for healthy habits can be intimidating.

Related: Do Wellness Programs Make Employees More Productive? The Obvious Answer Is Yes.

However, if you want a better chance at long-term success, it's in your best interest to make your personal health a top commitment. Staying healthy can help you stay disciplined, improve your productivity and of course, keep you alive longer -- facts most successful entrepreneurs realize.

Take a look at the health habits of these five successful entrepreneurs as examples -- and potential inspiration to create your own new health routine:

1. Jack Dorsey meditates for 30 minutes a day.

Jack Dorsey, the CEO of both Twitter and Square, provided insight into his daily routine in a Product Hunt AMA, detailing that he meditates for 30 minutes a day, following his wake-up time, around 5 a.m. Mindfulness meditation is more for your mental and emotional health than for your physical health, but it's a beneficial addition to your routine. Mindfulness helps to clear your head so you can focus more efficiently throughout the day. It reduces stress and anxiety, as well.

2. Avram Miller sticks to a consistent sleep schedule.

Avram Miller, former corporate VP of business development at Intel, and current board vice chairman of Sommetrics, swears by the value of sleep. As he told Inc., "I used to think that sleep was a waste of time. Now I believe that it is one of the three pillars of health, the other two being exercise and diet. I also believe it's important to have a regular schedule. I pretty much eat at the same time, go to sleep at the same time and sleep the same amount every day." Missing out on sleep can make you irritable, less productive and more susceptible to various illnesses. And as mattress company Layla Sleep has posted on its site, loss of sleep deprivation can even intensify physical pain.

Related: Improving Company Culture Starts With Wellness

3. Seth Godin drinks a healthy smoothie every day.

Best-selling author and blogger Seth Godin revealed to author Tim Ferriss that he has the same thing for breakfast every day: a smoothie made from frozen bananas, hemp powder, almond milk, dried plums, and walnuts. You don't have to eat the same thing for breakfast every morning, but it pays to have a routine; Eating a complete breakfast loads you up with the energy and nutrients you need to think clearly and work harder throughout the day. Eating healthier is also a habit we can all get behind, since nutrition and productivity are closely linked.

4. Mark Cuban gets an hour of exercise a day.

Billionaire, Shark Tank host and Dallas Mavericks owner Mark Cuban knows the importance of staying in shape. While he admits to missing an occasional day of exercise due to travel for business, he tries to do at least an hour of cardiovascular exercise a day, six or seven days a week. Now nearly 60 years old, Cuban role models an impressive routine. As mentioned earlier, we need only 75 to 150 minutes of activity per week to get the health benefits exercise offers, so the consistency is what matters most.

5. Gretchen Rubin wakes up early for personal time.

Gretchen Rubin, best-selling author of The Happiness Project, gets up at 6 a.m. every day. But what's truly important isn't the "waking up early" part, but what happens when she does wake up early. In her own words on her blog, Rubin's said: "I get up at 6:00 a.m. every day, even on weekends and vacation, because I love it. I get an hour to myself, at my computer, before my family wakes up for the day. It's quiet, the light is dim and the world feels very serene." Nabbing some time to yourself, before you get sucked into your career or familial responsibilities, can help you stay in good mental health and feel relaxed enough to conquer whatever challenges the day has in store for you.

Related: 5 Reasons Why it's the Right Time to be in Fitness and Health Industry

Finding your own routine

You know the basic elements it takes to be healthy: nutrition, exercise, sleep and attention to mental health. And while it's beneficial to take inspiration from the most successful entrepreneurs we can find, ultimately the best health routine is the one you can stick to. So, experiment to discover what new health habits you personally enjoy, and do your best to stick with them if you want to be healthier and more productive.





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The Worst Advice I Ever Received

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When a consultant told me to abandon part of my business strategy, I had to take a hard look at my priorities.





4 min read





Opinions expressed by Entrepreneur contributors are their own.







When you become an entrepreneur, everyone wants to give you advice. And to give these folks credit, most of that advice comes from really good intentions. These advice-givers might be your friends, family, coworkers, investors, etc., but often they're also complete strangers.

Related: How I Overcame Losing One of My Biggest Customers

When I left my fantastic recruiting job to build Career Contessa, I was once told that there was zero need for a career resource that was just for women because women were no different than men. This advice came from a woman. I won't even bother discussing that piece of advice because I think it's obvious that women do need their own career resource. In fact, 1 million women trust Career Contessa to do just that each year.

Next to that, the worst piece of advice I heard wasn't actually unsolicited -- it was from someone I was paying for advice. A consultant told me to only focus on creating revenue from advertising and forget creating career development courses or company profile subscription plans because those areas were too saturated of a market.

My first reaction was that that consultant must be right because I was paying an "expert" to tell me where my revenue opportunities were. My second thought was that I'd wasted so much time and money creating these two other revenue streams (online courses and company profile subscriptions), maybe I wasn't cut out to be an entrepreneur. Then there were the other swirling insecurities because I'd paid money just to second-guess myself.

Related: After Crying 'in a Fetal Position' Upon the Sale of Her Last Company, This Entrepreneur Keeps Her New Venture Separate From Her Identity

Was the consultant right? Maybe. When you're a revenue expert, your skill is bringing in sales quickly. So, she did give me sound advice in that regard. But, when you're building a business, you have to think long-term, too.

There is no blueprint for any job, but entrepreneurship requires that you think big constantly with the added pressure to perform financially every month because, if you don't, then other parts of your life are in jeopardy. It's not just revenue and sales -- in fact, some days, it feels more like your priorities are in a Los Angeles-style traffic jam.

In the end, I responded by not making any changes to what I was building, but I did change how I was building it. I started to embrace building things a bit slower and the fact that Career Contessa was filling a niche with its products and services. I leaned into the discomfort of knowing we wouldn't be a fit for all companies and worked on keeping the focus on the long-term. I loosened up -- admitting to myself that we needed to be flexible about our path to success without losing the vision. I also embraced that there are no quick fixes.

Related: How This Tech Pioneer Hacked Her Way to Happiness

I took out a journal and started writing down what type of company I wanted Career Contessa to be in one, three and five-plus years down the road. While advertising will probably always play a role in the company (there are countless brands we deeply believe in that help us achieve our goals and are a pleasure to work with), I want Career Contessa to be a comprehensive career resource that helps women build successful careers. With that vision in mind, we ultimately need to continue with our original plan -- whether it makes sense to a revenue consultant or not.

So mostly, I'd urge entrepreneurs to write down why you started and what your original vision is for your business. And when friends, families, experts, clients, etc. want to give you advice, take it, evaluate it, learn from it, then see if your path could benefit from what they said. But, never change your vision.







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How Do You Win the Innovation Game? Google's 'X' Marks the Spot.

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Most startups lack the freedom and capital X has. They should take a more methodical approach to innovation and keep three key points in mind.





7 min read





Opinions expressed by Entrepreneur contributors are their own.







We've come to expect innovation from Google, and sometimes innovation can be scary. In May 2018, an internal video titled The Selfish Ledger -- which at that point had existed for at least two years -- was leaked to The Verge. In the video, a secretive Google subsidiary company called X hypothesized a future in which data would be collected and analyzed so innately and thoroughly that people's devices could predict their behaviors and influence their decisions.

Related: Why Innovation is Increasingly Becoming Critical to Entrepreneurship

The internet blanched. X shrugged. So goes the high-stakes innovation game. You win some, you lose more.

Calling itself "the moonshot factory," and based at Google's parent company Alpabet, X exists to push boundaries. It's behind Alphabet's self-driving cars project and Project Loon, an R&D project to provide internet access to rural communities across the globe via hot-air balloons.

As an innovator, X should serve as inspiration for startups and entrepreneurs everywhere. So, if you and your startup want to approach innovation correctly, you may find it helpful to get a firm grasp on how innovation really works.

Innovation can take time -- a lot of time.

First, you must understand the time line on which innovation happens. Long-term and short-term innovation are very different. Long-term innovation shouldn't be a consideration for a startup unless that company has enough funding to survive many years.

Even then, the long game may not be right, as it requires being able to withstand multiple failures. X can fail one hundred times in hopes of succeeding once. And toward that end, it will spend tens of billions of dollars to unearth the next paradigm shift that will solve some major global problem.

Most startups lack that kind of freedom or capital and should therefore take more methodical, careful approaches to innovation.

Remember that breakthrough technology results from two distinct activities -- invention and innovation -- that require two distinct environments. Invention is typically the work of scientists and researchers in laboratories; think about the development of the transistor at Bell Laboratories in the 1940s. Invention most often occurs in situations insulated from the pressure to generate profit and marketing buzz.

Innovation, on the other hand, is invention put to commercial use -- like the transistor radios Texas Instruments sold in the 1950s. Competition and consumer choice encourage innovation, and it is shaped by the demands of the marketplace.

So, what does successful startup innovation comprise? Here are three keys.

Invention and innovation are both valuable to startups, but deciding when to invest in one over the other can involve a complex process. So is trying to forecast too far down the road versus planning in shorter bursts. In order to jumpstart this understanding of when to pivot and how to adapt your innovations quickly, there are three key points to keep in mind:

1. You don't have to aim for the moon. 

Innovation is the home turf of startups. That doesn't mean startups can't make major breakthroughs, but their chances of creating the next internet or transistor are slim.

Instead, startups should focus on short-term innovation, and have a diverse team that excels in bringing a product to market. For a startup, this can mean learning to pivot and adapt quickly, which is often the best guide to innovating.

Related: How Startups Can Overtake Corporates in the Innovation Race

Nearly all startups should focus on innovating short-term and building a better mousetrap. Some of the greatest successes happened using this approach to start out.

Twitter, for example, can be seen as a simplified blogging platform, with some added interactive capabilities. Facebook was not an entirely new technology, given the previous existence of MySpace; but was better. Google? It was just another search engine, among several, in its early days.

These were all "incremental innovations," but the success they won couldn't have been bigger. In fact, the whole ecosystem of recent tech innovation has a thriving history: Startups that were heavy on R&D in the decade leading up to 2017 grew 47 percent during those years, according to the Information Technology and Innovation Foundation.

An impressive current example is Kumbaya, which doesn't have the deep pockets of X but is nonetheless bravely trying to solve one of the same problems: global connectivity to the internet and electrical power. For Kumbaya, the vehicle to this connectivity is zeroXess, a home energy and communications system powered by solar.

2. Innovation only gets tougher, so be tough enough to keep going.

Innovation will become more of a challenge as you scale. But stay committed. For instance, as a software product grows, its company likely finds it tougher to manage the product's growing code base. That's a challenge, because it's a mistake to insist that all new products or features be bug-free and ready to ship.

Instead, entrepreneurs should adopt what entrepreneurial guru Steve Blank calls "good enough decision-making." That includes assessing an acceptable degree of risk, then executing a good (but not necessarily perfect) plan.

This kind of execution can include what Blank calls "reversible" decisions. This means moves like introducing a new product feature which can be undone if they don't work out.

Of course, there are no guarantees. For smaller startups, feature upgrades or other changes could prove risky to sales. As you scale up, risk amplifies. A compelling example is Netflix's gutsy but unsuccessful pivot in 2011 when it separated its DVD rentals from its streaming service and rebranded its DVD-by-mail operation as Qwikster. 

This was clearly not the right move, because Netflix lost 800,000 subscribers. But the company ultimately recovered and continues to thrive. So, keep in mind: If Netflix can surge past a 75 percent drop in stock value, your plucky startup can probably absorb smaller dips, re-adapt and continue its growth.

3. Let innovation, not investor pressure, drive growth.

Be wary of investors who pressure you to focus on short-term numbers and who disregard innovation once they see the traction they're looking for.

They may pressure you to “not fix what isn't broken” and to cut your R&D budget; and that’s a mistake. The right partners understand that tech businesses must continually innovate, take on new risks and experiment. So, try to get a feel for investors’ attitudes toward continual risk-taking before accepting their money.

Then, to manage your innovation effectively, consider spinning off a piece of your company once it gets to a comfortable size (from 20 to 100 employees). This “startup within your startup” can have its own objectives and goals, independent of the main company's revenue targets, and a separate (or flat) organizational structure.

Many companies try this approach. Sometimes these spinoffs come from other corners of the tech world. Valossa, for example, spun off from a research program at the University of Oulu in Finland. It has scaled to the point of expanding to New York as it seeks to innovate in the AI space, using AI to analyze video. If it wants to succeed, it will need to let innovation lead.

Innovation, after all, is oxygen to startup life, and startups that make early and sustained commitments to innovation will be the big success stories of the future.

Related: When It Comes to Innovation, Go Big or Go Home

Most businesses won't have the kind of freewheeling spirit or wide-open budget to chase improbable innovation that X has, but those that emphasize innovation will undoubtedly find newer and better ways to make products and service customers along the way.







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