Old Rules of Marketing vs New Rules of Marketing

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Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words. 

Old rule of marketing

COERCION

New rule of marketing

EDUCATION

Old rule of marketing

JARGON

New rule of marketing

INFORMATION

Old rule of marketing

CAMPAIGNS

New rule of marketing

NOW

Old rule of marketing

SPIN

New rule of marketing

TRUTH

Old rule of marketing

MASSES

New rule of marketing

NICHES

Old rule of marketing

SHOUT

New rule of marketing

LISTEN

Old rule of marketing

GUESS

New rule of marketing

DATA

Old rule of marketing

PRODUCTS

New rule of marketing

IDEAS

Old rule of marketing

PROPAGANDA

New rule of marketing

PARTICIPATION

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