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7 Tips To Rockin' Facebook Engagement A La Frank Somerville
07/03/2014
During my time heading social media at Cox Media Group I had the pleasure of working with some great folks.
There was a special journalist, from California Bay Area KTVU, that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement ... especially on Facebook.
Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. As anyone who has built out a social network page can tell you this is no small feat.
However, as we also have come to understand, Likes without engagement are simply a bunch of numbers. Left alone Likes do not necessarily lead to significant shares, community or brand loyalty. Which makes the extent of engagement Frank has nurtured even more impressive.
How did he do it? Why did he do it? And how does it relate back to the brand? Frank tells his back-story in this video interview.
Frank's 7 Tips To Succeed In Social Media
1. Be Authentic
2. Be Honest
3. Let people see who you are behind the camera… or behind your 'business face'
4. Respond to people
5. Don't follow all the rules...take a risk. This is new stuff don’t be afraid to experiment.
6. Try to find your own way and what works for you.
7. If people like you it will carry over to your brand creating a win-win-win (for your customer, the brand and you).
And I'll add one more ... have fun! It is quite evident that Frank is having a great time. The energy carries over to his relationship with the community and back again to their involvement with Frank and with each other.
Any brand, media or not, can benefit from Frank's insights. The video is worth a click and a watch.
Frank - congrats! Well deserved.
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