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For those on the outside, it seems as though marketing and finance are a match made in heaven. Both industries are growth focused and deal with analytics and trend spotting as way of life. But, those that work in the industry of financial marketing know that no matter how experienced you are, excelling in the field isn’t as intuitive as it seems. It’s incredibly important for those in the finance marketing industry to stay ahead of new innovations, technologies and trends that fuel growth for financial institutions. It isn’t just about consumer behaviors, but also financial trends that can instantly spark major change.
One of the best ways for financial marketers to stay relevant in their field is to attend one of the top industry conferences. These conferences provide opportunities to network with industry leaders and keep their finger on the pulse of what’s new and specific to the world of finance marketing. Which ones should you attend? We can’t answer that for you, but we’ve highlighted six conferences that we think will provide the most amazing opportunities for any professional in finance marketing.
September 23-25, 2018 in Baltimore, Maryland
Marketing professionals working in the banking and finance industry need to stop what they’re doing and make sure they add the ABA Bank Marketing Conference to their agenda before it’s too late. The 3-day conference is packed with session after session of hard hitting, effective advice on what it takes to build a financial brand today. Be on the look out for important marketing topics like “The Blueprint for Achieving and Maintaining Digital Relevancy” and “The Power of Always-on Marketing”.
September 26-29, 2018 in Orlando, Florida
FinCon is a 4-day event that’s packed with opportunities for anyone working in the finance arena that’s also invested in building upon their skills and expertise in finance marketing. This conference presents big name keynote speakers but keeps the rest of the sessions streamlined – allowing attendees the chance to network with other types of professionals in the same industry. FinCon is an incredible opportunity for anyone in the finance industry, and especially those who work as financial content marketers, as well as freelancers, bloggers and vloggers in the finance industry.
October 1-4, 2018 in New York City, New York
While not specifically geared towards the finance industry, this 4-day event sponsored by Advertising Week is a great opportunity for all levels of marketing professionals in any industry. 2018 marks the 15th year for this popular marketing conference. Attendees will focus on strategies that drive conversion and what’s ahead for the future of digital marketing. Speakers for this year’s event includes prominent names like Katie Couric, Kat Gordon – Founder of the 3% Movement, Mark S Pritchard – Chief Brand Officer at Proctor & Gamble, and many more influential voices across various industries. With 1,216 speakers and over 200 events, there’s nothing to lose and everything to gain by attending this event.
November 14-15, 2018 in New York City, New York
If you’re looking to meet up with hundreds of financial marketing experts who know exactly how to generate leads for their industry, then the Digital Marketing for Financial Services Summit is one you don’t want to miss. At this conference, attendees will learn about new, innovative tactics that differentiate brands in a tightly competitive financial market. The focus of this conference is to help financial businesses maximize their digital ROI, power up brand engagement and surpass conversions goals.
February 12-13, 2019 in Omni Amelia Island, Florida
The Future Digital Finance conference is one of the leading opportunities for trail-blazers in the finance marketing industry – and those who want to be one. The 2019 event is set to focus on the role of content in digital marketing and how to influence the consumer journey with a combination of content marketing and new, innovative technology. If you’re ready to take part in creating some marketing magic for your financial business, you’ll want to make room for this 2-day event on your calendar. Plus, a quick getaway to sunny Florida in the heart of winter is a bonus.
April 15-17, 2019 in Las Vegas, Nevada
The Financial Brand Forum lays claim to being the biggest conferences on marketing and digital transformation for the banking world. With an attendee turn out of over 2,000 banking and marketing professionals, we can’t disagree. This conference, designed with executives of the banking industry in mind, highlights speakers who are some of the most prominent names in banking. Those who attend the Financial Brand Forum can’t help but walk away with fresh insights on new innovative marketing strategies to transform their financial institutions.
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